{"id":19527,"date":"2022-05-03T10:45:47","date_gmt":"2022-05-03T08:45:47","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&p=23630"},"modified":"2023-05-05T15:14:08","modified_gmt":"2023-05-05T13:14:08","slug":"award-rewe-green-farming-in-erbenheim-named-store-of-the-year-2022","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/award-rewe-green-farming-in-erbenheim-named-store-of-the-year-2022\/","title":{"rendered":"Award: REWE Green Farming in Erbenheim named Store of the Year 2022"},"content":{"rendered":"\n
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The competition for the most innovative and exciting retail properties in Germany has been won by the REWE Green Farming pilot store in Wiesbaden-Erbenheim. Yesterday (2 May), the impressive building was awarded the prestigious Store of the Year 2022 accolade by the German Retail Federation (HDE) at the German Retail Property Congress. The unique concept combines outstanding, modular supermarket architecture with sustainable construction and operation as well as an aquaponic rooftop farm for the production of food in an urban environment. With the extraordinary interior design, product range composition, and staging, the innovative REWE supermarket serves as a role model for the sector.<\/p>\n

The customer-focused role of a full-range store is currently changing from a monofunctional food store to a multifunctional service provider in all aspects relating to food. To remain relevant for the future, modern supermarkets therefore have to combine more conceptual elements by linking with digital services, such as collection and drop-off service points, for example, while also expanding their convenience, regional, vegan, organic, and gastronomic product ranges,<\/q> explains REWE Group Board Member Peter Maly. In conjunction with changing local factors, this makes a supermarket an active urban unit within the neighbourhood. Something it has never had to be before in its history. This resulted in our decision not to further develop the old REWE green building concept, but to entirely rethink the supermarket of the future. We are therefore delighted with the award and the recognition of our concept.<\/q><\/p>\n

The conceptual forerunner of REWE Green Farming was the first REWE green building pilot store in Berlin-Rudow in 2009. The underlying concept won many national and international awards. Since then, the rollout has been based on a model construction specification, which has been awarded multiple certification by the German Sustainable Building Council (DGNB e.V.). Since 2012,<\/p>\n

more than 220 stores have been built according to this concept and more than 100 more are currently under construction or in the planning stage. In early 2016, thoughts turned to a new generation of REWE green buildings as a successor to the previous concept. In the summer of 2016, this culminated in an architectural competition in which REWE was not disclosed as the client and the number of internal parties involved was restricted to give the designers the greatest possible creative freedom. The result was REWE Green Farming in Wiesbaden: a pilot store and prototype for REWE\u2019s future new generation of sustainable supermarkets. A new, adaptable, sustainable, and modular store concept that can be adapted, conceptually and constructively, to different location typologies. Not every new REWE Green Farming store has to include a rooftop farm. This will only be implemented at suitable, selected locations.<\/p>\n

An analysis of the pilot store is currently ongoing to identify possible improvements. The findings will be incorporated into a standard concept, culminating in a model construction specification for a wide variety of locations for a future, nationwide rollout. At the same time, the German Sustainable Building Council (DGNB) is developing a multiple certificate for the latest generation of green REWE stores so that they can be built and certified both efficiently and sustainably. Wiesbaden-based REWE Green Farming is also already achieving its economic goals, which is why deriving an optimised model concept on the basis of this also makes economic sense.<\/p>\n

The Store of the Year retail property award is presented annually by the German Retail Federation (HDE) in the categories Food, Fashion, Home\/Living, Out of Line, and Concept Store to newly opened or renovated retail stores. A prominent panel of judges evaluates the competitors based on degree of innovation, customer benefit, value creation potential, experiential value, model character, and unique selling proposition. They assess the space and design for the store, the composition of the product range, the staging of goods, the human factor, including specialist training, and POS digitisation.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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About REWE<\/h2> <\/div>\n
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