{"id":16115,"date":"2021-10-26T13:44:34","date_gmt":"2021-10-26T11:44:34","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?post_type=press_release&#038;p=20079"},"modified":"2022-03-04T16:30:44","modified_gmt":"2022-03-04T15:30:44","slug":"european-debut-the-first-hybrid-supermarket-offering-checkout-free-payment-officially-opens-to-the-public","status":"publish","type":"press_release","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/european-debut-the-first-hybrid-supermarket-offering-checkout-free-payment-officially-opens-to-the-public\/","title":{"rendered":"European d\u00e9but: The first hybrid supermarket offering checkout-free payment officially opens to the public"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-list\" data-module-name=\"List\">    <div class=\"my-list\">\n                        <ul class=\"my-list__default\">\n                            <li class=\"entry-content\"><p>Thanks to Pick&amp;Go, customers can simply register, shop and then leave the store<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>Now available to the public following a period of intensive testing<\/p>\n<\/li>\n                            <li class=\"entry-content\"><p>The first to try it out were FC K\u00f6ln stars Ellyes Skhiri and Thomas Kessler<\/p>\n<\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p><strong>REWE is the first food retailer in Germany to offer customers a hybrid shopping experience. Shoppers can either pay at checkout or use the innovative, checkout-free Pick&amp;Go option. After an intensive five-month trial, this high-tech system is now being rolled out for customers in Cologne as a new way to shop. When customers choose to Pick&amp;Go, their purchases are captured securely using camera and sensor technology designed to minimise the data collected. Once customers leave the store, they are billed automatically without stopping to check out.<\/strong><\/p>\n<p>It is hard to imagine a quicker, simpler or more convenient way to shop today. Ellyes Skhiri and team manager Thomas Kessler of FC K\u00f6ln were the first official Pick&amp;Go customers, and they had the chance to demonstrate their silky skills off the pitch and in the aisles. Customers can now do the weekly shop, grab a quick snack or pick up a few essentials quickly, conveniently and securely at the store near Cologne\u2019s Neumarkt without having to stop at checkout. REWE has been putting Pick&amp;Go through the paces with a group of employee test shoppers since the start of May. More than 300 REWE employees made around 3,000 purchases, packing packed around 15,000 items into their own bags and rucksacks before leaving the store without having to stop and check out<\/p>\n<p>The REWE store on Zeppelinstrasse looks like any other supermarket from the outside. But once inside, it is clear from the prominent privacy notices and modern entrance gates that an innovative shopping experience awaits. For customers, it is all very straightforward: If they would like to use the autonomous checkout and do their shopping without going to the till, they simply sign in with REWE\u2019s Pick&amp;Go app at the entrance. They can now take everything they need from the shelves, pack the items away and simply walk out of the store when they&#8217;ve finished shopping. The Pick&amp;Go app automatically displays the bill straight away. If there are any discrepancies, it is just as easy for customers to report the issue with the Pick&amp;Go app within 24 hours of their purchase. Customers can then simply contact customer services. As always, in-store staff will be happy to help with individual questions.<\/p>\n<p>The full range of in-store items can be purchased in this way, including fresh baked goods, fruit and vegetables, dry goods and frozen foods \u2013 and even hot food like meat loaf and rosemary potatoes or freshly brewed coffee to takeaway. The system relies on smart cameras, shelf sensors and other high-tech components, as well as six kilometres of high-speed network cable.<\/p>\n<p>Data protection continues to be at the heart of the development and operation of the system. Data minimisation principles are followed when processing the customer images captured by the system. They are used exclusively to enable checkout-free shopping in the hybrid store. The system only records data identifying items removed or placed back on the shelf, and it does not use facial recognition technology or \u201cremember\u201d customers on subsequent visits to the store. The Zeppelinstrasse supermarket is one of the first in Europe to enable customers to use this hybrid shopping model under real-life conditions.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Shopping together with everything on a single bill<\/h2>\n            <p>Thanks to high detection rates, rapid processing and the commitment of the development teams involved, the successful trial phase also demonstrated that the system works even when customers shop with someone else. <q>It was obviously important for us to identify all potential customer use cases. Our customers often shop with a partner, colleague, friend or as a whole family. In these situations, it is essential that Pick&amp;Go knows who is shopping together, who should receive the bill and who is paying, and we have been able to do all of that,<\/q> explains Anika Vooes, Research &amp; Innovation project manager at REWE digital. <q>The system records each user as a sequential number and captures their skeletal characteristics. When customers take something from the shelf, their arm movements are detected and evaluated. Whether they are picking up bananas or putting a yoghurt back on the shelf, the system knows what they are doing, even when items are put back in the wrong place, which is a regular occurrence at supermarkets.<\/q><\/p>\n<p><q>After the exciting months of beta testing, we are delighted to finally be able to provide our customers with the Pick&amp;Go experience as an alternative way to shop. It has been a very popular topic of conversation, and we have had a lot of interest and positive feedback from customers. As a team, we are proud to be the first store to take this hybrid approach,<\/q> says store manager Darius Malucha. The Zeppelinstrasse store currently employs 13 members of staff and a management team, making its workforce comparable to other similar-sized stores. Pick&amp;Go does not make their jobs obsolete, since customers will continue to value human interaction. They will continue to receive knowledgeable answers about products, ranges and offers and be offered advice while shopping. In fact, there may be even more scope to do so in the future.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">International technology partnership<\/h2>\n            <p>In this project, REWE is working alongside Trigo Vision Ltd, a  company specializing in computer-aided vision technology. Trigo\u2019s solution generates a 3D model of a supermarket that digitally models the environment and movements, allowing customers to choose items and leave the store with them while still protecting their privacy.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-explainer\" data-module-name=\"Explainer\"><div class=\"article-explainer\">\n            <div\n    class=\"explainer-slider type-text expanded\"\n    data-module-name=\".article-explainer\"\n>\n    <div class=\"explainer-slider__header\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\">\n        <h2 class=\"explainer-slider__title\">About REWE<\/h2>    <\/div>\n    <div class=\"explainer-slider__main\">\n        <div class=\"explainer-slider__slider slider-len-1\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"explainer-slider__slide\">\n                                                                                <div class=\"explainer-slider__text-content entry-content\">\n                                <p>With sales of 31.6 billion euros (2024), more than 170.000 employees and over 3,800 REWE stores, REWE Markt GmbH is one of Germany\u2019s leading food retail companies. REWE stores are run as subsidiaries or by independent REWE retailers.<\/p>\n<p>The cooperatively organised REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of around 96.1 billion euros. Founded in 1927, the REWE Group has around 380,000 employees and operates in 21 European countries.<\/p>\n                            <\/div>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-contact-person\" data-module-name=\"Kontaktperson\">        <div class=\"main-author__wrapper\">\n        <div class=\"main-author\">\n            <div class=\"main-author__image\">\n                <div class=\"person-avatar m\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0\"\n        data-focus-y=\"0\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2020\/12\/Raimund_Esser-300x300.jpg\"\n        alt=\"Raimund_Esser\"\n                        loading=\"lazy\"\n            >\n    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"main-author__text\">\n                <h2 class=\"main-author__author-gender\">Contact<\/h2>                <p class=\"main-author__name\">\n                    Raimund  Esser                <\/p>\n\n                                    <p class=\"main-author__title\">Head of Corporate Communications and Spokesperson REWE Markt<\/p>\n                \n                                            <\/div>\n        <\/div>\n                    <div class=\"main-author__contact\">\n                                    <a href=\"tel:+49 221 149 1050\" class=\"main-author__contact-item phone\">+49 221 149 1050<\/a>\n                                                    <a href=\"mailto:presse@rewe.de\" class=\"main-author__contact-item\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        presse@rewe.de                    <\/a>\n                            <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner row-margin-single\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n                    <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-company_report\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/company-reports\/sustainability-progress-report-2025-our-commitment-to-sustainability\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/publications\\\/company-reports\\\/sustainability-progress-report-2025-our-commitment-to-sustainability\\\/&quot;,&quot;element_name&quot;:&quot;Sustainability Progress Report 2025 &amp;#8211; Our commitment to sustainability&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"-0.09\"\n                        data-focus-y=\"0.05\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/06\/rewe-fsb-salat.jpg?t=2026092112\"\n                        alt=\"rewe-fsb-salat\"\n                        loading=\"lazy\"\n                                            >\n                                    <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Corporate report<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">21 August 2026<\/p>\n                <h3 class=\"post-teaser__title\">Sustainability Progress Report 2025 &#8211; Our commitment to sustainability<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"29696\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Sustainability Progress Report 2025 &amp;#8211; Our commitment to sustainability&quot;,&quot;post_type&quot;:&quot;company_report&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/sp-reaffirms-rewe-groups-bbb-rating-outlook-stable\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/sp-reaffirms-rewe-groups-bbb-rating-outlook-stable\\\/&quot;,&quot;element_name&quot;:&quot;S&amp;amp;P Reaffirms REWE Group&amp;#8217;s \\u201cBBB\\u201d Rating (Outlook Stable)\\u00a0&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/08\/sundp-rating.jpg?t=2026092112\"\n                        alt=\"Glass display stand featuring the S&#038;P rating: Long-term rating: BBB and Short-term rating: A-2\"\n                        loading=\"lazy\"\n                         data-copyright=\"Glass display stand featuring the S&amp;P rating: Long-term rating: BBB and Short-term rating: A-2 \u00a9REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                                    <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">17 August 2026<\/p>\n                <h3 class=\"post-teaser__title\">S&amp;P Reaffirms REWE Group&#8217;s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"29642\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;S&amp;amp;P Reaffirms REWE Group&amp;#8217;s \\u201cBBB\\u201d Rating (Outlook Stable)\\u00a0&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/winter-vacation-the-waiting-game-is-over\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/winter-vacation-the-waiting-game-is-over\\\/&quot;,&quot;element_name&quot;:&quot;Winter Vacation: The Waiting Game Is Over&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/08\/Thailand-ananea-Beyond-Khaolak.jpg?t=2026092112\"\n                        alt=\"Pool area at the Ananea Beyond Khao Lak Hotel in Thailand, featuring lounge chairs, umbrellas, palm trees, and modern resort architecture.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Pool area at the Ananea Beyond Khao Lak Hotel in Thailand, featuring lounge chairs, umbrellas, palm trees, and modern resort architecture. \u00a9 DERTOUR Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                                    <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">10 August 2026<\/p>\n                <h3 class=\"post-teaser__title\">Winter Vacation: The Waiting Game Is Over<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"29606\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Winter Vacation: The Waiting Game Is Over&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/strategic-expansion-of-hotel-operations-dertour-group-becomes-sole-owner-of-dsr-hotel-holding\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/strategic-expansion-of-hotel-operations-dertour-group-becomes-sole-owner-of-dsr-hotel-holding\\\/&quot;,&quot;element_name&quot;:&quot;Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/01\/dsr-hotel-holding.jpg?t=2026092112\"\n                        alt=\"Exterior view of a hotel on Sylt\"\n                        loading=\"lazy\"\n                         data-copyright=\"Exterior view of a hotel on Sylt \u00a9 DSR Hotel Holding (Eric Gross)\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                                    <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24 July 2026<\/p>\n                <h3 class=\"post-teaser__title\">Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"29548\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-light medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/im-an-optimistic-person-ive-always-been-that-way\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/im-an-optimistic-person-ive-always-been-that-way\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;I&amp;#8217;m an optimistic person. I&amp;#8217;ve always been that way.&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/07\/Ines-Batz-Der-Tour.jpg?t=2026092112\"\n                        alt=\"Portrait of Ines Batz\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portrait of Ines Batz \u00a9Marc Bright\"                    >\n                                    <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Story<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">23 July 2026<\/p>\n                    <h3 class=\"post-teaser__title\">&#8220;I&#8217;m an optimistic person. I&#8217;ve always been that way.&#8221;<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"29332\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;I&amp;#8217;m an optimistic person. I&amp;#8217;ve always been that way.&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/sports-bring-people-together-inclusion-right-in-the-heart-of-the-neighborhood\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/sports-bring-people-together-inclusion-right-in-the-heart-of-the-neighborhood\\\/&quot;,&quot;element_name&quot;:&quot;Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/07\/Inklusionssportfest-1.jpg?t=2026092112\"\n                        alt=\"Two people are standing at an athletics and sports complex, looking out at the event grounds. One person\u2019s T-shirt reads \u201cWith Heart for Inclusion \u2013 Sports Festival 2026.\u201d\"\n                        loading=\"lazy\"\n                         data-copyright=\"Two people are standing at an athletics and sports complex, looking out over the event grounds. One person\u2019s T-shirt reads \u201cWith Heart for Inclusion \u2013 Sports Festival 2026.\u201d \u00a9 Guy Dimenstein\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                                    <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">22 July 2026<\/p>\n                <h3 class=\"post-teaser__title\">Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"29318\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/csd-2026-take-a-stand-embrace-diversity\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/csd-2026-take-a-stand-embrace-diversity\\\/&quot;,&quot;element_name&quot;:&quot;CSD 2026: Take a Stand. Embrace Diversity.&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/07\/CSD-Pride.jpg?t=2026092112\"\n                        alt=\"Participants in a Pride march carrying numerous rainbow flags amid a densely packed crowd.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Participants in a Pride march carrying numerous rainbow flags amid a densely packed crowd. \u00a9micha-fotografiert.de | Michael Zimmermann\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                                    <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">15 July 2026<\/p>\n                <h3 class=\"post-teaser__title\">CSD 2026: Take a Stand. Embrace Diversity.<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"29304\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;CSD 2026: Take a Stand. Embrace Diversity.&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/from-zero-to-woof-rewe-retailer-simon-bacher-on-his-journey-to-opening-the-first-zooroyal-specialty-store-in-north-rhine-westphalia\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/from-zero-to-woof-rewe-retailer-simon-bacher-on-his-journey-to-opening-the-first-zooroyal-specialty-store-in-north-rhine-westphalia\\\/&quot;,&quot;element_name&quot;:&quot;From Zero to Woof: REWE Retailer Simon Bacher on His Journey to Opening the First ZooRoyal Specialty Store in North Rhine-Westphalia&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/06\/Simon-Bacher-REWE-Kaufmann-scaled.jpg?t=2026092112\"\n                        alt=\"Simon Bacher, a REWE store clerk, is feeding carrots from a feeding bowl to two horned goats in a green meadow.\"\n                        loading=\"lazy\"\n                         data-copyright=\"REWE store manager Simon Bacher feeds two horned goats carrots from a feeding trough on a green meadow. \u00a9 REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                                    <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">1 July 2026<\/p>\n                <h3 class=\"post-teaser__title\">From Zero to Woof: REWE Retailer Simon Bacher on His Journey to Opening the First ZooRoyal Specialty Store in North Rhine-Westphalia<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"29196\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;From Zero to Woof: REWE Retailer Simon Bacher on His Journey to Opening the First ZooRoyal Specialty Store in North Rhine-Westphalia&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser\" data-module-name=\".linkedin-teaser\">\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"typo-xl\">Join the discussion on <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"arrow-link btn-white\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default post-teaser__pattern pattern6 red-pattern\">\n                <div class=\"post-teaser__inner has-illustration\">\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__illustration\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            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