{"id":28080,"date":"2026-03-16T10:23:35","date_gmt":"2026-03-16T09:23:35","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=28080"},"modified":"2026-03-24T16:26:18","modified_gmt":"2026-03-24T15:26:18","slug":"encourage-support-ask-questions","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/encourage-support-ask-questions\/","title":{"rendered":"“Encourage, support, ask questions”"},"content":{"rendered":"\n
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Elisabeth, why is it important to you personally to specifically support women in their development?<\/span><\/span><\/p>\n<\/div>\n

Elisabeth Promberger:<\/strong> For me, it goes without saying that we support each other. I grew up with this, first in my family and later in competitive sport, where team spirit plays a big role. My first coach had a particular influence on me: he believed in me and gave me courage and strength. This experience had a strong influence on me and became my motto in life: anything is possible.<\/span> <\/span><\/p>\n

Even on my professional path, I have always met people who have shown me trust and believed in me. This has encouraged me to continue on my path. That is precisely why it is important to me today to pass on courage, strength and confidence, especially to women.<\/span> <\/span><\/p>\n

I am convinced that women enrich teams. Not because they are better, but because they bring different perspectives to the table. This diversity is crucial because it has been proven to make companies more successful. My aim is to make the many talents of women more visible and in turn inspire other women. When women become visible and strengthen each other, role models are created. Role models who encourage women to surpass themselves and take on new tasks.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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About:<\/h2>

\n Elisabeth Promberger <\/p>\n\n

Chairwoman of the management of REWE Region South<\/p>\n \n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Visibility doesn’t just happen on its own – it often takes people to shine a light on you. How do you go about being a mentor at Women’s Drive, for example?<\/span><\/span><\/p>\n<\/div>\n

Elisabeth Promberger: <\/strong>Thanks to this visibility, I am often approached by women outside of Women’s Drive who ask: How did you do that? What advice would you give me?” <\/span> <\/span><\/p>\n

I always try to be very open. From the outside, many things may look easy and obvious, but in reality, every path is a process. I’m still on my path too. I think it’s very empowering when we talk honestly about the fact that development takes time.<\/span> <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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What motivates you as a mentor – and what makes you particularly proud?<\/span><\/span> <\/span><\/p>\n<\/div>\n

Elisabeth Promberger: <\/strong><\/span>I am particularly motivated by the development that I am able to observe in my mentees. It’s inspiring to see how they grow and find their own way. At the same time, their perspectives also enrich me and my everyday life. At the beginning of a mentoring session, it’s all about listening and asking questions: Why is this important to you? What do you really want to achieve? These questions help you to reflect and gain clarity. This often leads to new and surprising perspectives.<\/span> <\/span><\/p>\n

I deliberately don’t give quick advice in the sense of You have to do it this way or that way<\/q>. Every woman has her own life situation, her own pace and her own path. I see my role as empowering women: to believe in themselves, to develop confidence in their own abilities, to find the courage to go their own way.<\/span> <\/span><\/p>\n

One of my mentees with management responsibility once told me that she was much more confident in difficult discussions with employees after our exchange and was able to strengthen the confidence of her team as a result.<\/span> <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Elisabeth Promberger<\/p>\n

Chairwoman of the management of REWE Region South<\/p>\n <\/div>\n <\/div>\n

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I am convinced that women enrich teams. Not because they are better, but because they bring different perspectives to the table. This diversity is crucial because it has been proven to make companies more successful.<\/span><\/span><\/p>\n<\/blockquote>\n <\/div>\n

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Elisabeth Promberger<\/p>\n

Chairwoman of the management of REWE Region South<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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What do you think is needed to achieve a more balanced gender ratio at senior management levels? And what contribution can senior managers already make today?<\/span><\/span><\/p>\n<\/div>\n

Elisabeth Promberger: <\/strong>A more balanced relationship does not develop on its own. It requires conscious encouragement and genuine attention. It is crucial to recognize talent early on and prepare women specifically for leadership roles. This brings us back to the issue of visibility: women need to be seen and promoted at an early stage.<\/span> A person grows with<\/span> each new responsibility<\/span> – <\/span>regardless of gender.<\/span><\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Elisabeth Promberger<\/p>\n

Chairwoman of the management of REWE Region South<\/p>\n <\/div>\n <\/div>\n

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You surpass yourself when someone believes in you – sometimes before you believe in them yourself.<\/span><\/span><\/p>\n<\/blockquote>\n <\/div>\n

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Elisabeth Promberger<\/p>\n

Chairwoman of the management of REWE Region South<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Can you give an example of this active support from your everyday life?<\/p>\n<\/div>\n

Elisabeth Promberger: <\/strong>When I visit a REWE store, I sometimes approach store managers and ask them whether they can imagine starting their own business with us. I’m often surprised to hear: Oh, you think I’m capable of that?<\/q> And right at that moment, something happens. suddenly, someone starts to trust themselves more and actually go down this path. I’ve often experienced that, and it makes me particularly happy. <\/span> <\/span><\/p>\n

This active encouragement is often a real door opener. And that brings me back to my former trainer: you surpass yourself when someone believes in you – sometimes even before you believe in it yourself.<\/span> <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Read more<\/h2>\n \n <\/div>\n
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    Press release<\/p>\n

    24 September 2026<\/p>\n <\/div>\n\n

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    Press release<\/p>\n

    14 September 2026<\/p>\n <\/div>\n\n

    REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

    Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Press release<\/p>\n

    17 August 2026<\/p>\n <\/div>\n\n

    S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

    REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

    10 August 2026<\/p>\n <\/div>\n\n

    Winter Vacation: The Waiting Game Is Over<\/h3>\n

    Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    24 July 2026<\/p>\n <\/div>\n\n

    Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    Story<\/p>\n

    23 July 2026<\/p>\n <\/div>\n\n

    “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

    For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

    22 July 2026<\/p>\n <\/div>\n\n

    Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

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    15 July 2026<\/p>\n <\/div>\n\n

    CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n

    Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    \n Join the discussion on LinkedIn <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

    \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    REWE S\u00fcd regional manager Elisabeth Promberger attaches great importance to supporting and encouraging women in their development. Characterized by team spirit and people who believed in her, the former competitive athlete is now passing this on. In this interview, she explains how mentoring can open doors – and why she prefers to ask questions rather than give advice<\/p>\n","protected":false},"author":38,"featured_media":28084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1694,43808,45432,15753,1535,43456","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[19],"focus_theme":[142],"class_list":["post-28080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","sales_line-rewe-group","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/28080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=28080"}],"version-history":[{"count":5,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/28080\/revisions"}],"predecessor-version":[{"id":28106,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/28080\/revisions\/28106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/28084"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=28080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=28080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=28080"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=28080"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=28080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}