{"id":28080,"date":"2026-03-16T10:23:35","date_gmt":"2026-03-16T09:23:35","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=28080"},"modified":"2026-03-24T16:26:18","modified_gmt":"2026-03-24T15:26:18","slug":"encourage-support-ask-questions","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/encourage-support-ask-questions\/","title":{"rendered":"“Encourage, support, ask questions”"},"content":{"rendered":"\n
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\n \"Portrait,Of,A,Young,Businesswoman,Looking,At,The,Camera,While\"\n\n <\/div>\n <\/div>\n
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Company<\/p>\n

Women’s Empowerment<\/h2>
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\n to Women’s Empowerment<\/span>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/div>\n<\/div><\/div>\n\n\n\n
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Elisabeth, why is it important to you personally to specifically support women in their development?<\/span><\/span><\/p>\n<\/div>\n

Elisabeth Promberger:<\/strong> For me, it goes without saying that we support each other. I grew up with this, first in my family and later in competitive sport, where team spirit plays a big role. My first coach had a particular influence on me: he believed in me and gave me courage and strength. This experience had a strong influence on me and became my motto in life: anything is possible.<\/span> <\/span><\/p>\n

Even on my professional path, I have always met people who have shown me trust and believed in me. This has encouraged me to continue on my path. That is precisely why it is important to me today to pass on courage, strength and confidence, especially to women.<\/span> <\/span><\/p>\n

I am convinced that women enrich teams. Not because they are better, but because they bring different perspectives to the table. This diversity is crucial because it has been proven to make companies more successful. My aim is to make the many talents of women more visible and in turn inspire other women. When women become visible and strengthen each other, role models are created. Role models who encourage women to surpass themselves and take on new tasks.<\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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About:<\/h2>

\n Elisabeth Promberger <\/p>\n\n

Chairwoman of the management of REWE Region South<\/p>\n \n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Visibility doesn’t just happen on its own – it often takes people to shine a light on you. How do you go about being a mentor at Women’s Drive, for example?<\/span><\/span><\/p>\n<\/div>\n

Elisabeth Promberger: <\/strong>Thanks to this visibility, I am often approached by women outside of Women’s Drive who ask: How did you do that? What advice would you give me?” <\/span> <\/span><\/p>\n

I always try to be very open. From the outside, many things may look easy and obvious, but in reality, every path is a process. I’m still on my path too. I think it’s very empowering when we talk honestly about the fact that development takes time.<\/span> <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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What motivates you as a mentor – and what makes you particularly proud?<\/span><\/span> <\/span><\/p>\n<\/div>\n

Elisabeth Promberger: <\/strong><\/span>I am particularly motivated by the development that I am able to observe in my mentees. It’s inspiring to see how they grow and find their own way. At the same time, their perspectives also enrich me and my everyday life. At the beginning of a mentoring session, it’s all about listening and asking questions: Why is this important to you? What do you really want to achieve? These questions help you to reflect and gain clarity. This often leads to new and surprising perspectives.<\/span> <\/span><\/p>\n

I deliberately don’t give quick advice in the sense of You have to do it this way or that way<\/q>. Every woman has her own life situation, her own pace and her own path. I see my role as empowering women: to believe in themselves, to develop confidence in their own abilities, to find the courage to go their own way.<\/span> <\/span><\/p>\n

One of my mentees with management responsibility once told me that she was much more confident in difficult discussions with employees after our exchange and was able to strengthen the confidence of her team as a result.<\/span> <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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I am convinced that women enrich teams. Not because they are better, but because they bring different perspectives to the table. This diversity is crucial because it has been proven to make companies more successful.<\/span><\/span><\/p>\n<\/blockquote>\n <\/div>\n

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Elisabeth Promberger, Chairwoman of the management of REWE Region South<\/p>\n <\/div>\n <\/div>\n

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Elisabeth Promberger, Chairwoman of the management of REWE Region South<\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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What do you think is needed to achieve a more balanced gender ratio at senior management levels? And what contribution can senior managers already make today?<\/span><\/span><\/p>\n<\/div>\n

Elisabeth Promberger: <\/strong>A more balanced relationship does not develop on its own. It requires conscious encouragement and genuine attention. It is crucial to recognize talent early on and prepare women specifically for leadership roles. This brings us back to the issue of visibility: women need to be seen and promoted at an early stage.<\/span> A person grows with<\/span> each new responsibility<\/span> – <\/span>regardless of gender.<\/span><\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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You surpass yourself when someone believes in you – sometimes before you believe in them yourself.<\/span><\/span><\/p>\n<\/blockquote>\n <\/div>\n

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Elisabeth Promberger, Chairwoman of the management of REWE Region South<\/p>\n <\/div>\n <\/div>\n

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Elisabeth Promberger, Chairwoman of the management of REWE Region South<\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Can you give an example of this active support from your everyday life?<\/p>\n<\/div>\n

Elisabeth Promberger: <\/strong>When I visit a REWE store, I sometimes approach store managers and ask them whether they can imagine starting their own business with us. I’m often surprised to hear: Oh, you think I’m capable of that?<\/q> And right at that moment, something happens. suddenly, someone starts to trust themselves more and actually go down this path. I’ve often experienced that, and it makes me particularly happy. <\/span> <\/span><\/p>\n

This active encouragement is often a real door opener. And that brings me back to my former trainer: you surpass yourself when someone believes in you – sometimes even before you believe in it yourself.<\/span> <\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Join the discussion on <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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    REWE S\u00fcd regional manager Elisabeth Promberger attaches great importance to supporting and encouraging women in their development. Characterized by team spirit and people who believed in her, the former competitive athlete is now passing this on. In this interview, she explains how mentoring can open doors – and why she prefers to ask questions rather than give advice<\/p>\n","protected":false},"author":38,"featured_media":28084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1694,43808,45432,15753,1535,43456","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[19],"focus_theme":[142],"class_list":["post-28080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","sales_line-rewe-group","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/28080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=28080"}],"version-history":[{"count":5,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/28080\/revisions"}],"predecessor-version":[{"id":28106,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/28080\/revisions\/28106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/28084"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=28080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=28080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=28080"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=28080"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=28080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}