{"id":27744,"date":"2025-01-30T10:36:00","date_gmt":"2025-01-30T09:36:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=27744"},"modified":"2026-03-03T16:05:06","modified_gmt":"2026-03-03T15:05:06","slug":"peta-award-for-rewe-voll-pflanzlich","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/peta-award-for-rewe-voll-pflanzlich\/","title":{"rendered":"PETA Award for “REWE voll pflanzlich”"},"content":{"rendered":"\n
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REWE receives the PETA Vegan Award 2025 in the “Best Vegan Variety” category. The award is dedicated to the “REWE voll pflanzlich” test market.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n\n\n\n

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\n \"rewe-voll-pflanzlich\"\n\n <\/div>\n \n <\/div>\n\n
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Press release<\/p>\n

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11 April 2024<\/p>\n

REWE opens its first exclusively plant-based supermarket<\/h2> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/div>\n<\/div><\/div>\n\n\n\n
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The concept deeply impressed us with its innovative and consistently vegan products, its impressive brand strategy and the convincing overall appearance,” says PETA. The plant-based supermarket is a “special, unique and innovative pilot project”.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Carefree shopping without checking ingredients<\/h2>\n

Our “REWE voll pflanzlich” delivers what its name promises: the store with a range of over 2,700 exclusively vegan products opened in April 2024. An average of 5,500 customers visit the grocery store in Berlin-Friedrichshain every week. We have all put so much passion into the creation of this special store. The aim was and is to make plant-based shopping easy for everyone. The award from PETA as a committed animal welfare organization is therefore a great honor for us,<\/q> says project manager Isabell Kroll.<\/p>\n

The baked goods and fresh creams made in the store are particularly popular at “REWE voll pflanzlich”. The private labels REWE Bio + vegan and REWE Bio are prominently represented. These include REWE’s most successful plant-based products such as oat drink, smoked tofu and falafel balls. The entirely plant-based range makes it easier for customers who follow a vegan diet to choose. They appreciate carefree shopping without having to check the ingredients of the products.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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\n \"PETA\n<\/div>\n <\/a>\n <\/div>\n <\/div>\n
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PETA’s Vegan Food Award honors innovative vegan foods, brands and companies in order to support and make visible the animal-free development within society.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Number one for plant-based foods<\/h2>\n

REWE is the leading food retailer for plant-based products in Germany. This is confirmed by recent studies. According to figures from Nielsen*, customers buy the most plant-based products in our more than 3,800 stores across Germany. According to the representative study, REWE is number one for plant-based products in terms of both revenue and quantity. The ProVeg price study* also confirms that we have the best availability of plant-based alternatives. With an average of 1,800 vegan branded and own-brand products and more than 300 different fruit and vegetable items per store, we offer a wide variety of plant-based nutrition.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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* Source: NielsenIQ Homescan, Food Vegan Total, MAT to CW43 2024, expenditure, LEH+DM in Germany total<\/p>\n

*Source: ProVeg_Preisstudie_2024<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Read more<\/h2>\n \n <\/div>\n
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    \n \"From\n <\/div>\n <\/div>\n
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    Press release<\/p>\n

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    19 January 2026<\/p>\n

    Pioneer in the German food retail sector: REWE Group, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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    Guideline<\/p>\n

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    27 November 2025<\/p>\n

    Guideline on animal welfare<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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    13 November 2025<\/p>\n

    Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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    23 October 2025<\/p>\n

    REWE Green Farming Berlin: Agriculture on the roof and digitalization in the foundation<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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    Story<\/p>\n

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    14 October 2025<\/p>\n

    Together for tomorrow: PENNY at the Zukunftsbauer Day 2025<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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    Story<\/p>\n

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    10 October 2025<\/p>\n

    Protecting biodiversity – we can only do it together<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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    Guideline<\/p>\n

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    25 September 2025<\/p>\n

    Guideline on fish and seafood<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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    Join the discussion on <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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    <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Animal welfare organization PETA presents award to Berlin-based “REWE voll pflanzlich”<\/p>\n","protected":false},"author":38,"featured_media":21483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"24833,26029,15254,27351,22644,24811","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[15],"focus_theme":[146],"class_list":["post-27744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","sales_line-rewe","focus_theme-wegbereiter-nachhaltigkeit"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=27744"}],"version-history":[{"count":5,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27744\/revisions"}],"predecessor-version":[{"id":27749,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27744\/revisions\/27749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/21483"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=27744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=27744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=27744"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=27744"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=27744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}