{"id":27744,"date":"2025-01-30T10:36:00","date_gmt":"2025-01-30T09:36:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=27744"},"modified":"2026-03-03T16:05:06","modified_gmt":"2026-03-03T15:05:06","slug":"peta-award-for-rewe-voll-pflanzlich","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/peta-award-for-rewe-voll-pflanzlich\/","title":{"rendered":"PETA Award for “REWE voll pflanzlich”"},"content":{"rendered":"\n
\n
\n
\n
\n \n

REWE receives the PETA Vegan Award 2025 in the “Best Vegan Variety” category. The award is dedicated to the “REWE voll pflanzlich” test market.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n\n\n\n

<\/div>\n\n\n
\n
\n \n

The concept deeply impressed us with its innovative and consistently vegan products, its impressive brand strategy and the convincing overall appearance,” says PETA. The plant-based supermarket is a “special, unique and innovative pilot project”.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

\n
\n

Carefree shopping without checking ingredients<\/h2>\n

Our “REWE voll pflanzlich” delivers what its name promises: the store with a range of over 2,700 exclusively vegan products opened in April 2024. An average of 5,500 customers visit the grocery store in Berlin-Friedrichshain every week. We have all put so much passion into the creation of this special store. The aim was and is to make plant-based shopping easy for everyone. The award from PETA as a committed animal welfare organization is therefore a great honor for us,<\/q> says project manager Isabell Kroll.<\/p>\n

The baked goods and fresh creams made in the store are particularly popular at “REWE voll pflanzlich”. The private labels REWE Bio + vegan and REWE Bio are prominently represented. These include REWE’s most successful plant-based products such as oat drink, smoked tofu and falafel balls. The entirely plant-based range makes it easier for customers who follow a vegan diet to choose. They appreciate carefree shopping without having to check the ingredients of the products.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n
\n
\n \n
\n \"PETA\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n

PETA’s Vegan Food Award honors innovative vegan foods, brands and companies in order to support and make visible the animal-free development within society.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n
\n
\n

Number one for plant-based foods<\/h2>\n

REWE is the leading food retailer for plant-based products in Germany. This is confirmed by recent studies. According to figures from Nielsen*, customers buy the most plant-based products in our more than 3,800 stores across Germany. According to the representative study, REWE is number one for plant-based products in terms of both revenue and quantity. The ProVeg price study* also confirms that we have the best availability of plant-based alternatives. With an average of 1,800 vegan branded and own-brand products and more than 300 different fruit and vegetable items per store, we offer a wide variety of plant-based nutrition.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

\n
\n \n

* Source: NielsenIQ Homescan, Food Vegan Total, MAT to CW43 2024, expenditure, LEH+DM in Germany total<\/p>\n

*Source: ProVeg_Preisstudie_2024<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n
\n

Read more<\/h2>\n \n <\/div>\n
\n
    \n
  • \n
    \n \n
    \n \n\n
    \n \"A\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Corporate report<\/p>\n

    21 August 2026<\/p>\n <\/div>\n\n

    Sustainability Progress Report 2025<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
  • \n
    \n \n
    \n \n\n
    \n \"Close-up\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    10 June 2026<\/p>\n <\/div>\n\n

    Milestone reached: 100% traceable cotton from the initiative<\/h3>\n

    As a trading and tourism company, we source products and services from a large number of suppliers and from different global supply chains. We want to reduce the ecological and social impact of our actions wherever possible. REWE Group has now reached a milestone: we have succeeded in physically tracing 100 percent of the Cotton made in Africa cotton used in our own brands back to its origin<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"The\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    22 May 2026<\/p>\n <\/div>\n\n

    Lettuce on supermarket roofs: REWE brings green farming to series production<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
  • \n
    \n \n
    \n \n\n
    \n \"From\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Press release<\/p>\n

    19 January 2026<\/p>\n <\/div>\n\n

    Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>\n

    Tripartite agreement strengthens cooperation between trade and agriculture and creates a reliable basis for the future<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Cows\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Press release<\/p>\n

    16 December 2025<\/p>\n <\/div>\n\n

    REWE and Bioland launch partnership for more organic products<\/h3>\n

    Working together for sustainable agriculture and an expanded association-certified organic range in supermarkets<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Globe\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    28 November 2025<\/p>\n <\/div>\n\n

    The future starts on your plate: the Planetary Health Diet – and why we are following it<\/h3>\n

    According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and daily companion to our customers, we are working hard to tackle this challenge. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n
    \n <\/svg>\n <\/div>\n \n\n \n
    <\/div>\n <\/div>\n\n
    \n
    \n
    \n
    \n

    Guideline<\/p>\n

    27 November 2025<\/p>\n <\/div>\n\n

    Guideline on animal welfare<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
  • \n
    \n \n
    \n \n\n
    \n \"Four\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    13 November 2025<\/p>\n <\/div>\n\n

    Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>\n

    More and more people are consciously opting for plant-based foods – whether for health reasons, out of consideration for animal welfare or out of responsibility towards the environment.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

    \n
    \n
    \n <\/svg>\n
    \n
    \n

    \n Join the discussion on LinkedIn <\/h2>\n
    \n

    Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

    \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Animal welfare organization PETA presents award to Berlin-based “REWE voll pflanzlich”<\/p>\n","protected":false},"author":38,"featured_media":21483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"24833,26029,15254,27351,22644,24811","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[15],"focus_theme":[146],"class_list":["post-27744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsibility","sales_line-rewe","focus_theme-wegbereiter-nachhaltigkeit"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=27744"}],"version-history":[{"count":5,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27744\/revisions"}],"predecessor-version":[{"id":27749,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27744\/revisions\/27749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/21483"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=27744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=27744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=27744"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=27744"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=27744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}