{"id":27604,"date":"2025-04-30T14:11:00","date_gmt":"2025-04-30T12:11:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=27604"},"modified":"2026-03-03T16:16:16","modified_gmt":"2026-03-03T15:16:16","slug":"innovative-international-digital-bipa-celebrates-45-years","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/innovative-international-digital-bipa-celebrates-45-years\/","title":{"rendered":"Innovative, international, digital: BIPA celebrates 45 years"},"content":{"rendered":"\n
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Since its foundation on February 14, 1980, our drugstore retailer has developed into an innovative company that is expanding beyond Austria’s borders with its modern stores.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n\n\n\n

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\n \"Interior\n <\/div>\n <\/div>\n
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Press release<\/p>\n

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22 May 2025<\/p>\n

BIPA expands into Romania<\/h2> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/div>\n<\/div><\/div>\n\n\n\n
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It was Vienna’s Goldschmiedgasse in the 1st district where the first BIPA store opened on February 14, 1980. The “cheap perfumery”, BIPA for short, quickly established itself as a popular place to buy inexpensive cosmetic products and perfume novelties. Part of our Group since 1996, BIPA is now one of Austria’s leading drugstore chains with around 570 stores, over 4,000 employees and 3.3 million regular customers, and has also been active in Croatia since 2007.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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From Austrian drugstore pioneer to international retail brand<\/h2>\n

BIPA can look back on an impressive history of growth since welcoming its first customers 45 years ago. It all started with perfumes and decorative cosmetics at affordable prices – two areas that still play a major role in today’s BIPA range,<\/q> explains BIPA Managing Director Markus Geyer. In 45 years of company history, the product range has grown enormously, but one principle has remained unchanged: Today, the BIPA range comprises more than 15,000 articles – including not only international branded articles, but now also 1,500 articles from our BIPA brands. With them, we ensure that drugstore shopping remains good value for money,<\/q> says Markus Geyer.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About:<\/h2>

\n Mark Geyer <\/p>\n\n

BIPA managing director<\/p>\n \n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Digital presence<\/h2>\n

From detergents, cleaning products, skin care and cosmetics to dental care, pet food and baby products, our Austrian drugstore specialist covers all areas of daily life. bIPA started in 1988 with the first photo stores in stores, thus also establishing a range of services. The branch network grew successively – even beyond Austria’s borders: in 2007, BIPA expanded to Croatia, where it now operates almost 140 branches. Since 2011, all items have also been available in the online store. In addition, the Click & Collect service, where products can be ordered in the online store and picked up in the store, was rolled out from 2015 and is now available throughout Austria.<\/p>\n

Even after 45 years, innovation is a top priority at BIPA. One important area is the modernization of our stores with an inspiring and experience-oriented store layout. We are also continuing to develop our digital channels and, in addition to the constantly growing online store offerings on bipa.at, we are also offering delivery from the stores via foodora in more and more cities – in under 30 minutes on average,<\/q> says BIPA Managing Director Andreas Persigehl.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About:<\/h2>

\n Andreas Persigehl <\/p>\n\n

BIPA managing director<\/p>\n \n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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New stores are designed to be energy-efficient with energy-saving lighting and climate-friendly heating and cooling technology as well as 100% green electricity. Some of the stores are equipped with photovoltaic systems.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Video<\/p>\n

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