{"id":27025,"date":"2025-10-14T15:13:28","date_gmt":"2025-10-14T13:13:28","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=27025"},"modified":"2026-03-02T14:47:50","modified_gmt":"2026-03-02T13:47:50","slug":"together-for-tomorrow-penny-at-the-zukunftsbauer-day-2025","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/together-for-tomorrow-penny-at-the-zukunftsbauer-day-2025\/","title":{"rendered":"Together for tomorrow: PENNY at the Zukunftsbauer Day 2025"},"content":{"rendered":"\n
\n
\n
\n
\n \n

As the initiator and sponsor of the \u201cZukunftsbauer\u201d project, which was launched in collaboration with the Berchtesgadener Land dairy, PENNY is committed to promoting sustainable change in agriculture. The Zukunftsbauer Day brings future farmers together with partners and supporters for genuine exchange, new ideas, and joint solutions.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n\n\n\n

<\/div>\n\n\n
\n
\n

The Zukunftsbauer project<\/h2>\n

As part of the “Zukunftsbauer” project, participating farmers attend workshops on climate protection, receive energy checks and individual advice. This results in concrete concepts on how the farms can be operated in a more energy-efficient and resource-conserving manner. After submission, these concepts are reviewed by an expert committee – on the basis of a clearly defined set of criteria.<\/span><\/p>\n

The best ideas are funded: Farmers receive up to 10,000<\/span> for the implementation of their measures from a joint funding pot of PENNY and the Berchtesgadener Land dairy. Around 700 projects have already been realized – from photovoltaic systems and LED lighting to electric vehicle fleets with their own charging stations.<\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

\n
\n

Future builder products<\/h2>\n

With Zukunftsbauer products, PENNY and Molkerei Berchtesgadener Land are also supporting more climate-friendly agriculture:\u202fBecause for every single Zukunftsbauer product on the market shelf – for example yogurt, fresh whole milk or butter cheese – PENNY pays a fixed amount into a subsidy pot – the Berchtesgadener Land dairy doubles this amount.the total amount helps agricultural businesses to implement climate-friendly measures, for example the expansion of solar systems.<\/span><\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n
\n
\n \n
\n \"Illustration\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
\n

The Zukunftsbauer project<\/h2>

\u2013 for genuine exchange, new ideas, and joint solutions.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n
\n
\n

How are the farmers protecting the climate?<\/h2>\n

Our farmers are making a valuable contribution to climate protection by making their farms more energy-efficient step by step. One energy-efficient measure, for example, is the use of photovoltaic systems to generate environmentally friendly electricity directly on the farm. Modern heating systems and efficient air conditioning in stables also help to conserve resources and reduce energy consumption. Another tool is intelligent energy management, which specifically controls and optimizes electricity requirements. Farmers can now rely on energy-saving alternatives for lighting in barn and storage areas. Milk cooling plays a central role in the dairy industry: energy consumption can be reduced by using modern systems. Farms can also invest in an electric vehicle fleet that is not only lower in emissions and quieter, but can also be charged directly on the farm thanks to its own charging stations.<\/p>\n

These diverse measures show: Agriculture has enormous potential to actively contribute to climate protection – and the farmers of the project Zukunftsbauer are setting a good example. <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n
\n

Read more<\/h2>\n \n <\/div>\n
\n
    \n
  • \n
    \n \n
    \n \n\n
    \n \"Two\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Press release<\/p>\n

    24 September 2026<\/p>\n <\/div>\n\n

    From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
  • \n
    \n \n
    \n \n\n
    \n \"Teaser-Lionel-Souque-und-Bruno-Wenn_Collage\"\n\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Press release<\/p>\n

    14 September 2026<\/p>\n <\/div>\n\n

    REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

    Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Glass\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Press release<\/p>\n

    17 August 2026<\/p>\n <\/div>\n\n

    S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

    REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Pool\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    10 August 2026<\/p>\n <\/div>\n\n

    Winter Vacation: The Waiting Game Is Over<\/h3>\n

    Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Exterior\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Press release<\/p>\n

    24 July 2026<\/p>\n <\/div>\n\n

    Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
  • \n
    \n \n
    \n \n\n
    \n \"Portrait\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    23 July 2026<\/p>\n <\/div>\n\n

    “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

    For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Two\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    22 July 2026<\/p>\n <\/div>\n\n

    Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

    What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Participants\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    15 July 2026<\/p>\n <\/div>\n\n

    CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n

    Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

    \n
    \n
    \n <\/svg>\n
    \n
    \n

    \n Join the discussion on LinkedIn <\/h2>\n
    \n

    Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

    \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    The Zukunftsbauer Day 2025 impressively demonstrated what is possible when people with a shared vision come together: real encounters, inspiring stories and a strong signal for climate-friendly agriculture. PENNY was right in the middle of it all – not just as a guest, but as an active co-creator.<\/p>\n","protected":false},"author":38,"featured_media":25431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[13],"focus_theme":[146],"class_list":["post-27025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsibility","sales_line-penny","focus_theme-wegbereiter-nachhaltigkeit"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=27025"}],"version-history":[{"count":8,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27025\/revisions"}],"predecessor-version":[{"id":27638,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/27025\/revisions\/27638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25431"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=27025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=27025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=27025"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=27025"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=27025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}