{"id":26994,"date":"2025-10-17T13:48:00","date_gmt":"2025-10-17T11:48:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=26994"},"modified":"2026-03-04T16:51:55","modified_gmt":"2026-03-04T15:51:55","slug":"our-cooperative-strengthens-small-and-medium-sized-businesses","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/our-cooperative-strengthens-small-and-medium-sized-businesses\/","title":{"rendered":"“Our cooperative strengthens small- and medium-sized businesses”"},"content":{"rendered":"\n
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Niklas M\u00fcller has been on the Management Board of F\u00dcR SIE eG for over 100 days and already brings ten years of experience to the company. <\/span>In the articl<\/span>e he talks about his new role, the strengths of the cooperative and the <\/span>future prospects <\/span>for SMEs. He particularly emphasizes the importance of expansion, digitalization and partnership-based cooperation – both within the cooperative and <\/span>also with the REWE Group. M\u00fcller sees the cooperative as a modern, sustainable model that offers young people in particular a sense of purpose, community and creative freedom.<\/span><\/span><\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n

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Cooperative<\/h2>
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We wanted to know how the 34-year-old experienced his first few months in his new role, where he sees the cooperative’s strengths and why SMEs in particular benefit from membership of F\u00dcR SIE eG.<\/span><\/p>\n

My tasks were very beverage-specific until I started at F\u00dcR SIE eG. Over the last few months, I’ve been familiarizing myself intensively with new business segments and have spent a lot of time in the sales department,<\/q> says Niklas M\u00fcller, describing his first time as a Management Board member. Personal interaction with members and customers was particularly important to him – and was received positively throughout. Together with his fellow board member Dr. Martin K\u00fcssner, M\u00fcller forms a team that ideally complements each other thanks to their different industry experience.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About:<\/h2>

\n Niklas Miller <\/p>\n\n \n

\n is a member of the Management Board of F\u00dcR SIE eG <\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Records and new challenges<\/h2>\n

2024 was a record year for F\u00dcR SIE eG – with sales distributions of a new order of magnitude. But M\u00fcller warns against deceptive calm: The markets are dynamic, changes are omnipresent.<\/q> Expansion and acquisition remain key issues. The cooperative has recorded strong membership growth and a broader customer base in recent years. Our aim is to join forces and share knowledge – so that every member becomes stronger.<\/q><\/p>\n

Changes are also imminent in the back office area. New supplier negotiation formats and digital services are being tested. Niklas M\u00fcller attaches particular importance to intensifying communication with members: We want to move away from one-off meetings and towards a continuous dialog.<\/q><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Growth potential in the SME sector<\/h2>\n

Niklas M\u00fcller sees further growth potential for the cooperative – especially among small and medium-sized companies. We give them access to conditions and services that they could hardly achieve on their own,<\/q> emphasizes the F\u00dcR SIE boss. Most of the new members have recently come from the large consumer sector – a sign of the model’s attractiveness. <\/span><\/p>\n

He also sees great potential in the market for commercial kitchens and company canteens: Medium-sized businesses in particular need support in areas such as digitalization, billing or customer management. Genau dort setzen wir an.<\/q><\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Promotion through community<\/h2>\n

F\u00dcR SIE eG sees itself as an active supporter of its members. Our core mission is clear: we negotiate purchasing benefits and offer services that would be almost impossible for individual companies to implement on their own,<\/q> says M\u00fcller. Examples of this include digital marketing tools, joint brands such as “DIE GETR\u00c4NKEK\u00d6NNER” and customer loyalty programs. In this way, we strengthen our members in their day-to-day business and develop the network at the same time.<\/q><\/span><\/p>\n

For Niklas M\u00fcller, the cooperation with REWE Group is not a one-way street either: Our members contribute regional anchoring and market knowledge from which the entire Group benefits.<\/q><\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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A medium-sized company – networked throughout the Group<\/h2>\n

F\u00dcR SIE eG combines the best of both worlds, says M\u00fcller: Our medium-sized character enables flat hierarchies, quick decisions and a lot of creative freedom.<\/q> At the same time, we are closely networked with the REWE Group. This combination is what makes it so attractive.\u201c<\/span> <\/span><\/p>\n

<\/span>For Niklas M\u00fcller, the cooperative is the model for the future: <\/q>We are SMEs through and through – close to our members and their daily challenges. At the same time, we offer the opportunities of a corporate group. The cooperative is not a model of yesterday, but one of the future. Young people in particular are looking for a sense of purpose, community and creative freedom – and that’s exactly what we can offer.\u201c<\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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About F\u00dcR SIE Handelsgenossenschaft eG Food – Non Food<\/h2> <\/div>\n
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    250 member companies from various sectors of the German retail industry have joined forces under the umbrella of F\u00dcR SIE. Together they achieve important competitive advantages without giving up their entrepreneurial independence. In addition to taking over del credere and central settlement, F\u00dcR SIE offers its members access to the product range of 4,300 contracted suppliers as well as numerous services in the areas of logistics, IT and marketing. F\u00dcR SIE eG and its member companies benefit from the successful cooperation with the REWE Group, which has been in place for many years.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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      Join the discussion on <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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      Niklas M\u00fcller has been part of the Management Board of F\u00dcR SIE eG for over 100 days – and already brings a decade of experience to the company. <\/p>\n","protected":false},"author":38,"featured_media":25447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"25814,25724,9095,27052,27235,26156","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[4],"tags":[],"sales_line":[89],"focus_theme":[142],"class_list":["post-26994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","sales_line-fuer-sie","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/26994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=26994"}],"version-history":[{"count":16,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/26994\/revisions"}],"predecessor-version":[{"id":27857,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/26994\/revisions\/27857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25447"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26994"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=26994"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}