{"id":26520,"date":"2026-02-04T14:35:02","date_gmt":"2026-02-04T13:35:02","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=26520"},"modified":"2026-02-04T14:35:04","modified_gmt":"2026-02-04T13:35:04","slug":"pawsome-dream-jobs-malte-kramer-is-category-manager-at-zooroyal","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/pawsome-dream-jobs-malte-kramer-is-category-manager-at-zooroyal\/","title":{"rendered":"Pawsome dream jobs: Malte Kramer is Category Manager at ZooRoyal"},"content":{"rendered":"\n
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With the rollout of the <\/span>ZooRoyal<\/span>-Stores marks the beginning of a new chapter in REWE’s history. In addition to retail sales assistants, we will soon be welcoming completely new, exciting job profiles to our <\/span>Kolleg:innen<\/span>. Whether fur hairdresser, Aquarist <\/span>or <\/span> Product- and <\/span>C<\/span>ategor<\/span>y<\/span> Manager<\/span>: In our series “Pawsome dream jobs” we introduce you <\/span>ZooRoyal-colleagues<\/span>\u00a0who have turned their passion into a profession and show how diverse working with and for animals can be.<\/span><\/span><\/p>\n

Malte Kramer is one of them. He has been working at <\/span>ZooRoyal<\/span> for nine years and has found his dream job: Product<\/span>– and <\/span>Categ<\/span>ory<\/span> Manager<\/span> for dogs and <\/span>Cat accessories<\/span> of the own brand of <\/span>ZooRoyal<\/span>. His job? To track down trends, develop new ideas and design products that inspire animals and their owners. For me, this is the dream job because it combines different facets: creativity, commercial thinking and analytical work,<\/q> says Malte.<\/span><\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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For me, this is the dream job because it combines different facets: creativity, commercial thinking and analytical work<\/span><\/span><\/p>\n<\/blockquote>\n <\/div>\n

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Malte Kramer, Category Manager at ZooRoyal<\/p>\n <\/div>\n <\/div>\n

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Malte Kramer, Category Manager at ZooRoyal<\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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So that the products not only look good, but also meet the needs of the animals, Malte tests many things himself – is dog Bonny is happy to help him with this. Together, they identify every minor flaw, and Malte can ensure that the products are truly suitable for everyday use. He draws inspiration for new products from international trade fairs, exchanges with other animal lovers, and customer reviews. The USA in particular is often a pioneer for new trends. One trend that is becoming increasingly popular is the \u201chumanization of pets\u201d: dogs and cats are now full-fledged family members\u2014and their well-being is therefore cared for in the same way as that of any family member. This is also reflected in the products\u2014stylish scratching furniture for cats or, for example, corduroy-look dog beds that match your own couch are becoming increasingly popular. <\/span><\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n\n\n\n

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