{"id":26134,"date":"2025-12-29T16:32:23","date_gmt":"2025-12-29T15:32:23","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=26134"},"modified":"2026-01-14T16:33:53","modified_gmt":"2026-01-14T15:33:53","slug":"1-year-rewe-bonus-what-a-success","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/1-year-rewe-bonus-what-a-success\/","title":{"rendered":"1 year REWE Bonus – What a success!"},"content":{"rendered":"\n
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On 29 December 2024, REWE took a big step: we switched from Payback to our own benefits program – REWE Bonus. This was not only a technical feat, but also a major change for everyone in the REWE cosmos – employees, suppliers and customers. One year later, we can say: it was worth it!<\/p>\n

No other benefits program in Germany got off to such a successful start in the year it was introduced,<\/q> says Almut Wandres, Head of Customer Loyalty at REWE.<\/p>\n

Many millions of customers have signed up, the vast majority of whom use the app very regularly. The mechanics are simple: euros instead of points. Customers can see immediately what they are saving – and it’s appreciated. Bonus promotions, personalized coupons and competitions are particularly popular. Another highlight this year was the Super Bonus Days, which were introduced in the second half of the year. On these days, we counted three times more participants than in comparable campaigns before REWE Bonus. There were even 75 percent more redemptions for competitions than before.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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A gigantic team effort<\/h2>\n

Behind these results is not just technology, but a great deal of commitment on site and behind the scenes. The internal preparations at REWE Bonus were a huge team effort. All the departments involved, such as IT, merchandise, sales department, marketing and many more, did their best to make this successful launch possible,<\/q> emphasizes REWE GROUP Management Board member Peter Maly. The REWE Bonus customer loyalty trainers were out and about in stores across Germany, explaining, motivating and ensuring that REWE Bonus was well received everywhere.<\/span> <\/span><\/p>\n

Creativity was a top priority in the stores themselves: eye-catching signs, secondary placements, in-store radio, individual set-ups – everything to inspire customers. Rewe Bonus combines customer proximity with technology. It stands for three things: digital transformation and responsibility, individual offers and teamwork,<\/q> says Peter Maly, describing the project. The switch was a strategic step. We wanted to shape customer loyalty ourselves and strengthen our digital channels. We succeeded – thanks to close cooperation between head office, regions and stores. <\/q><\/span> <\/span><\/p>\n

PENNY also has reason to celebrate. Although the benefits program in the PENNY app already celebrated its first anniversary in October, its success is in no way inferior to REWE Bonus. <\/span> We are very satisfied with the development of the PENNY app. Usage is well above plan and our customers appreciate how easy it is to save money with the app. We still see plenty of potential for the future,<\/q> says Jan Flemming, Management Marketing PENNY.<\/span> <\/span><\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Read more<\/h2>\n \n <\/div>\n
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    Press release<\/p>\n

    24 September 2026<\/p>\n <\/div>\n\n

    From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    Press release<\/p>\n

    14 September 2026<\/p>\n <\/div>\n\n

    REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

    Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Press release<\/p>\n

    17 August 2026<\/p>\n <\/div>\n\n

    S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

    REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

    10 August 2026<\/p>\n <\/div>\n\n

    Winter Vacation: The Waiting Game Is Over<\/h3>\n

    Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Press release<\/p>\n

    24 July 2026<\/p>\n <\/div>\n\n

    Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    Story<\/p>\n

    23 July 2026<\/p>\n <\/div>\n\n

    “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

    For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    22 July 2026<\/p>\n <\/div>\n\n

    Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

    What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    15 July 2026<\/p>\n <\/div>\n\n

    CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n

    Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    \n Join the discussion on LinkedIn <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

    \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    A bold step, a great team and millions of enthusiastic customers \u2014 that’s what we’re celebrating today.<\/p>\n","protected":false},"author":38,"featured_media":26106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-26134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/26134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=26134"}],"version-history":[{"count":10,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/26134\/revisions"}],"predecessor-version":[{"id":26227,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/26134\/revisions\/26227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/26106"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26134"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=26134"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}