{"id":25639,"date":"2025-11-20T16:01:46","date_gmt":"2025-11-20T15:01:46","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=25639"},"modified":"2026-01-14T17:06:10","modified_gmt":"2026-01-14T16:06:10","slug":"innovative-plant-based-protein-products-our-guests-love-the-vegan-range","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/innovative-plant-based-protein-products-our-guests-love-the-vegan-range\/","title":{"rendered":"Innovative plant-based protein products: &#8220;Our guests love the vegan range&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-intro\" data-module-name=\"Intro\">            <div class=\"intro margin-row-inner\">\n            <div class=\"intro__inner border-content light\">\n                \n                                    <div class=\"intro__text entry-content\"><p>For Ines and Rainer Quermann, plant-based protein products are a labor of love, and they regularly surprise their guests (as they call their customers) with them.<\/p>\n<\/div>\n                            <\/div>\n        <\/div>\n    <\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p><span class=\"\\u0022TextRun\"><span class=\"\\u0022NormalTextRun\"> <q>It has to taste good and look appetizing. That&#8217;s the be-all and end-all,<\/q> says Ines Quermann, summing up her extensive experience in selling plant-based protein <\/span><span class=\"\\u0022NormalTextRun\">p<\/span><span class=\"\\u0022NormalTextRun\">roducts. She knows fo sure, because together with her husband Rainer, she constantly offers her customers new products to try at their joint REWE Center in Bielefeld.<\/span><\/span><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-about-person\" data-module-name=\"\u00dcber Person\"><div class=\"article-about-person\">\n    <div class=\"article-about-person__inner\">\n        <div class=\"article-about-person__image\">\n            <div class=\"person-avatar f\">\n                <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/ines_quermann-scaled-200x300.jpg\"\n        alt=\"Portrait of Ines Quermann\"\n                        loading=\"lazy\"\n         data-copyright=\"Portrait of Ines Quermann \u00a9 REWE GROUP\"    >\n    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"article-about-person__text\">\n            <h2 class=\"article-about-person__about\">About:<\/h2>            <p class=\"article-about-person__name\">\n                Ines Quermann            <\/p>\n\n                            <p class=\"article-about-person__title\">REWE independent retailer<\/p>\n            \n                    <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Good taste is the most important thing<\/h2>\n            <p><span data-contrast=\"\\u0022auto\\u0022\"> <q>Our guests love the vegan products range, they regularly ask: Do you have anything new?<\/q> reports Ines Quermann. <q>And we are also always\u00a0 proud that we have new items to offer.\u201c<\/span><\/p>\n<p><span data-contrast=\"\\u0022auto\\u0022\">Of course, this was not always the case. In the beginning, there was the realization: <\/q><\/span><span data-contrast=\"\\u0022none\\u0022\">It doesn&#8217;t sell off the shelf. You have to feed people, and we like to do that very much, very often and very successfully,&#8221; says Ines Quermann. &#8220;We not only taste new products within our team, but we also give our guests a platform here in the store where they can taste and experience new products. If people say &#8216;tastes good&#8217;, then it is added to the range.\u201c<\/span><\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-video-player\" data-module-name=\"Video Player\">        <div class=\"full-width-framed\">\n        <div class=\"reweg-video\" data-id=\"KrBj1vCJ\" data-caption-de=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/Proteinstrategie-Quermanns_v1-de-DE.vtt?t=2026100310\" data-caption-en=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/protein-strategie-quermanns-eng.vtt?t=2026100310\">\n            <div class=\"reweg-video__meta\">\n                <p class=\"reweg-video__type\">Video<\/p>\n                <p class=\"reweg-video__dur\">01:27<\/p>\n            <\/div>\n            <div class=\"reweg-video__poster\">\n                <div class=\"reweg-video__poster-focal-point-container\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/proteinstrategie-quermannspng.png?t=2026100310\"\n        alt=\"Portrait of the Quermann family\"\n                        loading=\"lazy\"\n         data-copyright=\"Portrait of the Quermann family  \u00a9 REWE GROUP\"    >\n    <\/div>\n                <\/div>\n                <button type=\"button\" class=\"btn-icon icon-play btn-blur reweg-video__play btn-green\" aria-label=\"Video The Quermann merchant family presents its range of protein products play\"><\/button>\n                <div class=\"video-cookie-notice\">\n    <div class=\"video-cookie-notice__inner\">\n        <p>\n            To see this video, please agree to the statistic cookies in the privacy settings.        <\/p>\n        <p>\n            <a href=\"#cookie-settings\" class=\"btn-text small\" title=\"Adjust settings\">\n                <span>Adjust settings<\/span>\n            <\/a>\n        <\/p>\n    <\/div>\n<\/div>\n            <\/div>\n            <div class=\"reweg-video__text\">\n                <h2 class=\"reweg-video__title\">The Quermann merchant family presents its range of protein products<\/h2>                <div class=\"reweg-video__copy entry-content\">\n                    <p>Vegan variety with heart: At REWE Center Quermann in Bielefeld, everything revolves around taste, quality, and regional origin. Ines and Rainer Quermann regularly surprise their guests with innovative plant-based protein products \u2014 focusing on enjoyment, sustainability, and one-on-one consultation.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-gray\">\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\"><div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Origin is close to our hearts<\/h2>\n            <p><q>It is important to know where products come from and how they are made. It&#8217;s great when they also come from the region or even from Bielefeld itself<\/q>, says Rainer Quermann. His wife adds: <q>We are proud to be able to present \u2018Miss Mineva&#8217;s\u2019, a regional start-up, in our market. These fermented soups are selling extremely well. This is a matter close to our hearts and something that sets us apart from the competition.<\/q><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"myblock-wrapper block-my-article-about-person\" data-module-name=\"\u00dcber Person\"><div class=\"article-about-person\">\n    <div class=\"article-about-person__inner\">\n        <div class=\"article-about-person__image\">\n            <div class=\"person-avatar m\">\n                <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/rainer_quermann--scaled-200x300.jpg\"\n        alt=\"Portrait of Rainer Quermann\"\n                        loading=\"lazy\"\n         data-copyright=\"Portraet von Rainer Quermann \u00a9 REWE GROUP\"    >\n    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"article-about-person__text\">\n            <h2 class=\"article-about-person__about\">About:<\/h2>            <p class=\"article-about-person__name\">\n                Rainer Quermann             <\/p>\n\n                            <p class=\"article-about-person__title\">REWE independent retailer<\/p>\n            \n                    <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-article-quote\" data-module-name=\"Zitat\"><div class=\"article-quote theme-gruen--1-dunkler\">\n    <div class=\"article-quote__offset margin-row-inner\">\n        <div class=\"article-quote__inner\">\n            <div class=\"article-quote__person\">\n                <div class=\"person-avatar f\">\n                    <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/ines_quermann-scaled-768x1150.jpg\"\n        alt=\"Portrait of Ines Quermann\"\n                        loading=\"lazy\"\n         data-copyright=\"Portrait of Ines Quermann \u00a9 REWE GROUP\"    >\n    <\/div>\n                <\/div>\n                <div class=\"article-quote__meta\">\n                    <p class=\"article-quote__name\">Ines Quermann<\/p>\n                                            <p class=\"article-quote__title\">REWE independent retailer<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"article-quote__main\">\n                <div class=\"article-quote__text\">\n                    <blockquote class=\"entry-content article-quote-font-size-small\"><p><span class=\"\\u0022TextRun\"><span class=\"\\u0022NormalTextRun\">It is <\/span><span class=\"\\u0022NormalTextRun\">essential for us<\/span><span class=\"\\u0022NormalTextRun\">, to show this segment because we are convinced that plant-based nutrition will become increasingly important in the future. There are already customers in all age groups who want to eat healthily and sustainably. We believe that in the future, more and more people will consume less meat, but will do so more consciously.<\/span><\/span><\/p>\n<\/blockquote>\n                <\/div>\n                <div class=\"article-quote__meta\">\n                    <p class=\"article-quote__name\">Ines Quermann<\/p>\n                                            <p class=\"article-quote__title\">REWE independent retailer<\/p>\n                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-gray\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">Bestseller: Milk alternatives<\/h2>\n            <p><span class=\"\\u0022TextRun\"><span class=\"\\u0022NormalTextRun\">Bestseller in the program <\/span><span class=\"\\u0022NormalTextRun\">by the way <\/span><span class=\"\\u0022NormalTextRun\">are the plant-based milk alternatives, such as oat and almond milk, as well as vegan mortadella, which is also very popular within the Quermann family. <\/span><\/span><\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-article-image\" data-module-name=\"Bild gro\u00df\"><div class=\"article-image margin-row-inner size-min-height text-pos-overlay\">\n            <div class=\"article-image__inner\">\n            <div class=\"article-image__img\">\n                <div class=\"article-image__focal-point-container\">\n                    <a\n                        href=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/quermanns_mit_pflanzlichem_milch.jpg?t=2026100310\"\n                        class=\"post-image-zoom\"\n                        aria-label=\"Enlarge image\"\n                        data-title=\"The plant-based milk alternatives are also very popular with family businesses.\"                                            >\n                        <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"post-image focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/11\/quermanns_mit_pflanzlichem_milch.jpg?t=2026100310\"\n        alt=\"Rainer Quermann takes the plant-based milk carton from Ines Quermann&#039;s hands.\"\n        title=\"Quermanns with plant-based milk\"                 loading=\"lazy\"\n         data-copyright=\"Rainer Quermann takes the plant-based milk carton from Ines Quermann \u00a9 REWE GROUP\"    >\n    <\/div>\n                    <\/a>\n                <\/div>\n            <\/div>\n                            <div class=\"article-image__content\">\n                    <h2 class=\"article-image__title\">The plant-based milk alternatives are also very popular with family businesses.<\/h2>                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section theme-gruen--1-dunkler section-bg-gray\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner content-container content-container--framed\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n        <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/sustainable-innovative-and-longer-lasting-rewe-group-sets-a-new-standard-in-hydroponic-cultivation-with-its-loose-leaf-lettuce\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/sustainable-innovative-and-longer-lasting-rewe-group-sets-a-new-standard-in-hydroponic-cultivation-with-its-loose-leaf-lettuce\\\/&quot;,&quot;element_name&quot;:&quot;Sustainable, innovative and longer-lasting: REWE GROUP sets a new standard in hydroponic cultivation with its loose-leaf lettuce&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Hydroponik-Anbau.png?t=2026100310\"\n                            alt=\"A large greenhouse shows densely planted rows of green lettuce in a hydroponic system. The plants grow in long beds.\"\n                            loading=\"lazy\"\n                         data-copyright=\"A large greenhouse shows densely planted rows of green lettuce in a hydroponic system. The plants grow in long beds. \u00a9 Endless Summer\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">9 March 2026<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Sustainable, innovative and longer-lasting: REWE GROUP sets a new standard in hydroponic cultivation with its loose-leaf lettuce<\/h3>\n                                            <p class=\"post-teaser__excerpt\">REWE Group is bringing lettuce mixes from hydroponic cultivation to its stores for the first time. The lettuces are grown all year round in special water basins and can therefore be produced in a particularly resource-efficient way. The result is lettuce that impresses with its quality and freshness. REWE is launching the new &#8220;Crispy Mix&#8221; salad mix in all stores in Bavaria &#8211; other varieties and regions will follow. At the beginning of April, PENNY will also start the nationwide launch<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/100-days-in-the-cellar-sven-reinbold-wants-to-bring-colognes-wine-cellar-to-new-heights\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/100-days-in-the-cellar-sven-reinbold-wants-to-bring-colognes-wine-cellar-to-new-heights\\\/&quot;,&quot;element_name&quot;:&quot;100 days in the cellar: Sven Reinbold wants to bring Cologne&amp;#8217;s wine cellar &amp;#8220;to new heights&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.04\"\n                            data-focus-y=\"-0.47\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/10\/100-tage-weinkeller-1-scaled.jpg?t=2026100310\"\n                            alt=\"Vaulted cellar with brick arches, a wine barrel with wine bottles in the middle, stacks of wooden crates and boxes to the left and right.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Long, vaulted cellar room with brick walls and ceiling, illuminated by a row of ceiling lamps. In the middle is a wine barrel on which several bottles of wine are arranged. To the left and right of the corridor, numerous wooden crates and cardboard boxes containing bottles of wine are stacked. The floor is made of smooth concrete. cologne Wine Cellar\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">21 October 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">100 days in the cellar: Sven Reinbold wants to bring Cologne&#8217;s wine cellar &#8220;to new heights&#8221;<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Event formats and creative cooperation ideas bring momentum to the Cologne wine cellar<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/good-for-the-eye-and-nature\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/good-for-the-eye-and-nature\\\/&quot;,&quot;element_name&quot;:&quot;Good for the eye and nature&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/04\/blumen-und-pflanzen-rewe-group.jpg?t=2026100310\"\n                            alt=\"Several summery flower plants are arranged between pots, baskets and a watering can.\"\n                            loading=\"lazy\"\n                         data-copyright=\"Several summer flower plants are arranged between pots, baskets and a watering can. \u00a9 Alexander Raths (Shutterstock)\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">23 April 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Good for the eye and nature<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Sustainability and fair prices for REWE Group flowers and ornamental plants<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/pioneering-work-ja-naturlich-sets-new-standards-with-organic-oat-yogurt\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/pioneering-work-ja-naturlich-sets-new-standards-with-organic-oat-yogurt\\\/&quot;,&quot;element_name&quot;:&quot;Pioneering work: Ja! Nat\\u00fcrlich sets new standards with organic oat yogurt&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/02\/ja-natuerlich-haferjoghurt.jpg?t=2026100310\"\n                            alt=\"A pot of organic oat yoghurt from the Ja! Nat\u00fcrlich brand stands on a wooden board with oats as decoration. Next to it is a glass bottle of organic oat drink.\"\n                            loading=\"lazy\"\n                         data-copyright=\"A pot of organic oat yoghurt from the Ja! Nat\u00fcrlich brand stands on a wooden board with oats as decoration. Next to it is a glass bottle of organic oat drink. \u00a9 Ja! Nat\u00fcrlich\"                    >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">5 February 2025<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Pioneering work: Ja! Nat\u00fcrlich sets new standards with organic oat yogurt<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Sustainability, regional, plant-based<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rolling-shopping-baskets-do-the-trick-in-hamburg-rewe-launches-autonomous-shopping-concept\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rolling-shopping-baskets-do-the-trick-in-hamburg-rewe-launches-autonomous-shopping-concept\\\/&quot;,&quot;element_name&quot;:&quot;Rolling &amp;#8220;shopping baskets&amp;#8221; do the trick in Hamburg: REWE launches autonomous shopping concept&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2023\/05\/rewe-lieferroboter-1.jpg?t=2026100310\"\n                            alt=\"The REWE Delivery Bot driving on a street\"\n                            loading=\"lazy\"\n                                            >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">8 May 2023<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Rolling &#8220;shopping baskets&#8221; do the trick in Hamburg: REWE launches autonomous shopping concept<\/h3>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/official-launch-in-berlin-rewe-pickgo-hybrid-supermarket-offering-checkout-free-payment-officially-opens-to-the-public-in-the-german-capital\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/official-launch-in-berlin-rewe-pickgo-hybrid-supermarket-offering-checkout-free-payment-officially-opens-to-the-public-in-the-german-capital\\\/&quot;,&quot;element_name&quot;:&quot;Official launch in Berlin: REWE Pick&amp;amp;Go hybrid supermarket offering checkout-free payment officially opens to the public in the German capital&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/11\/eroeffnung-berlin-pick-and-go.jpg?t=2026100310\"\n                            alt=\"er\u00f6ffnung-berlin-pick-and-go\"\n                            loading=\"lazy\"\n                                            >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Press release<\/p>\n                                                <p class=\"post-teaser__note\">9 November 2022<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Official launch in Berlin: REWE Pick&amp;Go hybrid supermarket offering checkout-free payment officially opens to the public in the German capital<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Official launch in Berlin: REWE Pick&amp;Go hybrid supermarket offering checkout-free payment officially opens to the public in the German capital<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/zipfelmensch-combating-homophobia-customers-want-to-know-what-we-stand-for\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/zipfelmensch-combating-homophobia-customers-want-to-know-what-we-stand-for\\\/&quot;,&quot;element_name&quot;:&quot;Zipfelmensch combating homophobia: \\u201cCustomers want to know what we stand for\\u201d&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/11\/zipfelmesch-2022.jpg?t=2026100310\"\n                            alt=\"zipfelmesch-2022\"\n                            loading=\"lazy\"\n                                            >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">3 November 2022<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">Zipfelmensch combating homophobia: \u201cCustomers want to know what we stand for\u201d<\/h3>\n                                            <p class=\"post-teaser__excerpt\">Every year, PENNY takes a stand for more tolerance with its Zipfelmensch chocolate figure. PENNY COO Stefan G\u00f6rgens discusses the background.<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post with-excerpt\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/twenty-percent-of-our-customers-would-like-to-see-a-vegan-range-at-the-self-service-counter\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/twenty-percent-of-our-customers-would-like-to-see-a-vegan-range-at-the-self-service-counter\\\/&quot;,&quot;element_name&quot;:&quot;\\u201cTwenty percent of our customers would like to see a vegan range at the self-service counter\\u201d&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div class=\"post-teaser__background-wrapper\">\n            \n\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                            class=\"focused-image\"\n                            data-focus-x=\"0.00\"\n                            data-focus-y=\"0.00\"\n                            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2022\/09\/rewe-veganes-sortiment-bedientheke.jpg?t=2026100310\"\n                            alt=\"rewe-veganes-sortiment-bedientheke\"\n                            loading=\"lazy\"\n                                            >\n                                    <\/div>\n                                            \n                    <\/div>\n\n        <div class=\"post-teaser__content-wrapper\">\n            <div class=\"post-teaser__content-inner\">\n                <div class=\"post-teaser__content\">\n                    <div class=\"post-teaser__meta\">\n                                                    <p class=\"post-teaser__type\">Story<\/p>\n                                                <p class=\"post-teaser__note\">22 September 2022<\/p>\n                    <\/div>\n\n                    <h3 class=\"post-teaser__title\">\u201cTwenty percent of our customers would like to see a vegan range at the self-service counter\u201d<\/h3>\n                                            <p class=\"post-teaser__excerpt\">REWE introduces plant-based alternatives to its self-service counter. In particular, the new range targets meat-eaters. Alexander Ru\u00dfler, Vegan and Vegetarian Strategy Project Manager, explains why.<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n                    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser theme-blau--1-heller-highlight\" data-module-name=\".linkedin-teaser\">\n        <svg aria-hidden=\"true\" focusable=\"false\" class=\"linkedin-teaser__shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 120 120\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M0,45.97c15.57-10.14,31.06-16,45.73-16,28.73,0,38.64,28.24,38.64,48.55,0,12.43-3.2,26.53-8.98,41.48h44.6V0H0v45.97Z\"\/><\/svg>\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"linkedin-teaser__headline\">\n                    Join the discussion on LinkedIn                <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"linkedin-teaser__cta arrow-link\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                                            <div class=\"linkedin-teaser__icon\">\n                <span class=\"linkedin-teaser__glyph\" style=\"--linkedin-icon: url(&quot;https:\/\/www.rewe-group.com\/content\/themes\/reweg\/img\/icons\/dialog-01.svg?v=1790871161&quot;)\" aria-hidden=\"true\"><\/span>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vegan variety with heart: At REWE Center Quermann in Bielefeld, everything revolves around taste, quality, and regional origin. Ines and Rainer Quermann regularly surprise their guests with innovative plant-based protein products \u2014 focusing on enjoyment, sustainability, and one-on-one consultation.<\/p>\n","protected":false},"author":38,"featured_media":25597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[3,7],"tags":[],"sales_line":[15],"focus_theme":[142],"class_list":["post-25639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-product-range","sales_line-rewe","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/25639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=25639"}],"version-history":[{"count":18,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/25639\/revisions"}],"predecessor-version":[{"id":26233,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/25639\/revisions\/26233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25597"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=25639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=25639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=25639"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=25639"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=25639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}