{"id":25325,"date":"2025-09-11T17:02:00","date_gmt":"2025-09-11T15:02:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?p=25325"},"modified":"2026-03-06T11:04:44","modified_gmt":"2026-03-06T10:04:44","slug":"the-rewe-startup-innovation-hub-opens-the-doors-to-pioneering-partnerships","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/the-rewe-startup-innovation-hub-opens-the-doors-to-pioneering-partnerships\/","title":{"rendered":"The REWE Startup & Innovation Hub opens the doors to pioneering partnerships"},"content":{"rendered":"\n
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In the food and consumer goods industry, startups account for around ten percent of the relevant players in Germany and are therefore indispensable drivers of innovative ideas and trends. As a pioneer of innovation in food retail, REWE recognized and promoted the potential of this creative diversity and innovative strength at an early stage.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n

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With initiatives such as the REWE Startup Lounge<\/a> and the annual Food Innovation Camp<\/a> there are already frameworks and platforms where startups can present their products and ideas and network with industry experts and other young entrepreneurs.<\/p>\n

Since REWE has been promoting and demanding strategic partnerships for years, the number of applications and inquiries has risen steadily in recent years. There is a great need for structured communication between potential partners and REWE. There is now a central point of contact for all innovators: the REWE Innovation Hub<\/a><\/p>\n

The offer is aimed at food start-ups and innovation companies as well as innovation departments of already established partners.<\/p>\n

The “Research & Innovation” area uses state-of-the-art technologies such as AI, robotics and computer vision to develop solutions for retail, Travel and Tourism and logistics. Together with start-ups and partners, prototypes are tested here that redesign the shopping and supply chain and provide customers with new experiences. The Food division aims to establish new products for both bricks-and-mortar retail and delivery services.<\/p>\n

In the FoodTech division, we work with innovators to shape the next generation of food – from alternative proteins and alternative raw materials to fermentation, sugar substitutes and more. We bring these innovations to the shelves as branded products or use them to further develop REWE GROUP store brands in a targeted and sustainable manner.<\/p>\n

In the separate area of the nationally active “Start-Up Lounge”, start-ups and founders can find all the information and background relevant to them.<\/p>\n

And finally, “ClimateTech” addresses companies that have specialized in sustainability solutions that help REWE GROUP reduce its emissions and thus achieve its climate targets, e.g. in the areas of construction, energy, logistics and mobility.<\/p>\n

In addition to this broad thematic positioning, the platform offers potential partner companies and start-ups comprehensive information on processes, identifies successful product launches and investments and answers frequently asked questions.<\/p>\n

The central element of the platform is the standardized contact form to efficiently assign submitted ideas.<\/p>\n

Through its innovative features, the REWE Innovation Hub aims to make it easier for start-ups and potential partners to enter the market and assign them directly to the appropriate REWE contact person. This approach enables REWE to exploit the industry’s full innovation potential and pave the way for pioneering products and solutions in the retail sector.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Read more<\/h2>\n \n <\/div>\n
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    Press release<\/p>\n

    24 September 2026<\/p>\n <\/div>\n\n

    From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    Press release<\/p>\n

    14 September 2026<\/p>\n <\/div>\n\n

    REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

    Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Corporate report<\/p>\n

    21 August 2026<\/p>\n <\/div>\n\n

    Sustainability Progress Report 2025<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    17 August 2026<\/p>\n <\/div>\n\n

    S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

    REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

    10 August 2026<\/p>\n <\/div>\n\n

    Winter Vacation: The Waiting Game Is Over<\/h3>\n

    Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Press release<\/p>\n

    24 July 2026<\/p>\n <\/div>\n\n

    Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    23 July 2026<\/p>\n <\/div>\n\n

    “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

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    22 July 2026<\/p>\n <\/div>\n\n

    Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

    What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    \n Join the discussion on LinkedIn <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

    \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":30,"featured_media":25277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"26450,24811,27693,24833,27199,27351","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[19],"focus_theme":[142],"class_list":["post-25325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsibility","sales_line-rewe-group","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/25325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=25325"}],"version-history":[{"count":8,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/25325\/revisions"}],"predecessor-version":[{"id":27412,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/25325\/revisions\/27412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25277"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=25325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=25325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=25325"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=25325"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=25325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}