{"id":24403,"date":"2024-11-21T16:55:20","date_gmt":"2024-11-21T15:55:20","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=41614"},"modified":"2025-05-13T13:26:32","modified_gmt":"2025-05-13T11:26:32","slug":"the-future-farmers","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/the-future-farmers\/","title":{"rendered":"The future farmers"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-intro\" data-module-name=\"Intro\">            <div class=\"intro margin-row-inner\">\n            <div class=\"intro__inner border-content light\">\n                \n                                    <div class=\"intro__text entry-content\"><p>For years, PENNY has consistently and successfully positioned itself as the discounter in the neighbourhood. It is therefore more than obvious that PENNY also wants to be a good neighbour for local agriculture. After all, the major challenges can only be overcome by working together &#8211; including with customers. One such project is &#8220;Zukunftsbauer&#8221;.<\/p>\n<\/div>\n                            <\/div>\n        <\/div>\n    <\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside row-margin-aside my-row-block row-margin\">\n<div class=\"wp-block-myblocks-row-margin-aside-cell-aside row-cell row-margin-aside-cell-aside my-cell-block\"><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-margin-aside-cell-main row-cell row-margin-aside-cell-main my-cell-block\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>The Zukunftsbauer project was launched in September 2021 by the Berchtesgadener Land dairy and PENNY. The aim is to financially support the energy transformation of agriculture with up to \u20ac10,000 per project. To this end, PENNY is waiving part of its margin on each of the current twelve Zukunftsbauer products. BGL doubles the amount. The funding pot totals around 1.8 million euros, which has been used to finance more than 120 projects &#8211; mainly PV systems and\/or storage systems.<\/p>\n<p>After the first meeting in Cologne in 2023, this year saw the second Future Builders Day, this time in southern Germany. In addition to Hans-J\u00fcrgen Moog, Stefan G\u00f6rgens, Philipp Stiehler and Benjamin W\u00f6lk, numerous other PENNY colleagues took part in the day. In addition to in-depth discussions with the producers, they visited the BGL dairy, one of the most modern in Europe, two neighbouring farms and the projects supported there.<\/p>\n<p>The wood chip cogeneration plant and a biogas plant owned by farmer Rupert Helminger, which he also uses to supply his 30 neighbours, were impressive. The automatic feeding robot in Sepp Frank&#8217;s barn was also fascinating.<\/p>\n<p>The project has also been recognised at a higher level. For example, Milchwerke Berchtesgadener Land Chiemgau eG was honoured with the &#8220;Gro\u00dfer Preis des Mittelstandes&#8221;. With almost 5,000 participating companies, this is not a matter of course.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner row-margin-single\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n                    <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/milestone-reached-100-traceable-cotton-from-the-initiative\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/milestone-reached-100-traceable-cotton-from-the-initiative\\\/&quot;,&quot;element_name&quot;:&quot;Milestone reached: 100% traceable cotton from the initiative&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/06\/Cotton-Africa.jpg?t=2026061303\"\n                        alt=\"Close-up of a person holding an open cotton boll into the camera, while a field is blurred in the background.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Close-up of a person holding an open cotton boll into the camera, while a field is blurred in the background. \u00a9 Aid by Trade Foundation\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">10 June 2026<\/p>\n                <h3 class=\"post-teaser__title\">Milestone reached: 100% traceable cotton from the initiative<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28754\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Milestone reached: 100% traceable cotton from the initiative&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Sustainability&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default bg-dark medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/despite-difficult-conditions-rewe-group-passes-100-billion-euro-revenue-mark-in-2025\/\"\n        class=\"post-teaser__inner text-focus\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/despite-difficult-conditions-rewe-group-passes-100-billion-euro-revenue-mark-in-2025\\\/&quot;,&quot;element_name&quot;:&quot;Despite difficult conditions: &lt;br&gt; REWE Group passes\\u00a0&lt;br&gt; 100 billion euro\\u00a0revenue mark in 2025\\u00a0&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n        <div\n            class=\"new-post-teaser__background-wrapper\"\n                    >\n                                            <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"-0.03\"\n                        data-focus-y=\"0.41\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/04\/rewe-group-bilanz-2025.jpg?t=2026061303\"\n                        alt=\"rewe-group-bilanz-2025\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            \n                    <\/div>\n\n        <div class=\"new-post-teaser__content-wrapper\">\n            <div class=\"new-post-teaser__content-inner\">\n                                    <p class=\"new-post-teaser__type\">Press release<\/p>\n                                <div class=\"new-post-teaser__content\">\n                    <p class=\"post-teaser__note\">22 April 2026<\/p>\n                    <h3 class=\"post-teaser__title\">Despite difficult conditions: <br> REWE Group passes\u00a0<br> 100 billion euro\u00a0revenue mark in 2025\u00a0<\/h3>                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28447\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Despite difficult conditions: REWE Group passes\\u00a0100 billion euro\\u00a0revenue mark in 2025\\u00a0&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-opens-test-store-with-pickgo-technology-in-hanover\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-opens-test-store-with-pickgo-technology-in-hanover\\\/&quot;,&quot;element_name&quot;:&quot;REWE opens test store with Pick&amp;amp;Go technology in Hanover&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2021\/11\/REWE-Pick-and-Go-Testmarkt.jpg?t=2026061303\"\n                        alt=\"REWE Pick and Go Testmarkt\"\n                        loading=\"lazy\"\n                                            >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">25 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">REWE opens test store with Pick&amp;Go technology in Hanover<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28137\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE opens test store with Pick&amp;amp;Go technology in Hanover&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/counterquestion-why-should-a-woman-hesitate\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/counterquestion-why-should-a-woman-hesitate\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Counterquestion: Why should a woman hesitate?&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Debora-Agelidu-Portaraet.jpg?t=2026061303\"\n                        alt=\"The picture shows Debora Agelidu. She is standing at a fruit and vegetable display in a supermarket.\"\n                        loading=\"lazy\"\n                         data-copyright=\"The picture shows Debora Agelidu. She is standing at a fruit and vegetable display in a supermarket. \u00a9REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Counterquestion: Why should a woman hesitate?&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28147\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Counterquestion: Why should a woman hesitate?&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/drive-by-shopping-rewe-now-also-offers-drivego\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/drive-by-shopping-rewe-now-also-offers-drivego\\\/&quot;,&quot;element_name&quot;:&quot;Drive-by shopping: REWE now also offers Drive&amp;amp;Go&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen.jpg?t=2026061303\"\n                        alt=\"A person sits in the driver's seat of a car and holds a smartphone out of the window, while a REWE Drive&#038;Go employee outside holds out a device for scanning or payment. An open trunk compartment and a building with signage can be seen in the background.\"\n                        loading=\"lazy\"\n                         data-copyright=\"A person sits in the driver&#039;s seat of a car and holds a smartphone out of the window, while a REWE Drive&amp;Go employee outside holds out a device for scanning or payment. An open trunk compartment and a building with signage can be seen in the background. \u00a9Michael Breuer I Photokonzept\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">Drive-by shopping: REWE now also offers Drive&amp;Go<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28124\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Drive-by shopping: REWE now also offers Drive&amp;amp;Go&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/encourage-support-ask-questions\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/encourage-support-ask-questions\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Encourage, support, ask questions&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Elisabeth-Promberger-Portrait-1.jpg?t=2026061303\"\n                        alt=\"Portrait of Elisabeth Promberger\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t von Elisabeth Promberger \u00a9 REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">16 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Encourage, support, ask questions&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28080\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Encourage, support, ask questions&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-and-nahkauf-customers-show-their-heart\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-and-nahkauf-customers-show-their-heart\\\/&quot;,&quot;element_name&quot;:&quot;REWE and nahkauf customers show their heart&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/tafeltueten-ergebnis-west-scaled.jpg?t=2026061303\"\n                        alt=\"Person with Bo plush toy in the market holding a Tafetl\u00fcte.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Person with Bo plush toy in the store holding a Tafetl\u00fcte. \u00a9REWE\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">12 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">REWE and nahkauf customers show their heart<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28109\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE and nahkauf customers show their heart&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/performance-alone-is-not-enough-it-needs-visibility-and-networks\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/performance-alone-is-not-enough-it-needs-visibility-and-networks\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Performance alone is not enough. It needs visibility and networks&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Wenke-Weissmann.jpg?t=2026061303\"\n                        alt=\"Portrait of Wenke Wei\u00dfmann\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portrait of Wenke Wei\u00dfmann \u00a9Hochglanzfilm for REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">11 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Performance alone is not enough. It needs visibility and networks&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28034\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Performance alone is not enough. It needs visibility and networks&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser\" data-module-name=\".linkedin-teaser\">\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"typo-xl\">Join the discussion on <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"arrow-link btn-white\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default post-teaser__pattern pattern6 red-pattern\">\n                <div class=\"post-teaser__inner has-illustration\">\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__illustration\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PENNY and the Berchtesgadener Land dairy are driving forward the energy transformation of agriculture<\/p>\n","protected":false},"author":30,"featured_media":23935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[5],"tags":[],"sales_line":[13],"focus_theme":[142],"class_list":["post-24403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","sales_line-penny","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/24403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=24403"}],"version-history":[{"count":1,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/24403\/revisions"}],"predecessor-version":[{"id":24404,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/24403\/revisions\/24404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/23935"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=24403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=24403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=24403"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=24403"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=24403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}