{"id":23506,"date":"2022-03-08T15:55:34","date_gmt":"2022-03-08T14:55:34","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=22525"},"modified":"2024-09-05T10:47:57","modified_gmt":"2024-09-05T08:47:57","slug":"promoting-women-in-the-rewe-group-we-cant-let-their-potential-go-to-waste","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/promoting-women-in-the-rewe-group-we-cant-let-their-potential-go-to-waste\/","title":{"rendered":"Promoting women in the REWE Group: \u201cWe can\u2019t let their potential go to waste.\u201d"},"content":{"rendered":"\n
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Tina Mangold started her career with the REWE Group as a sales manager at REWE. Since June 2021, she\u2019s been head of Penny Region South. As the first female regional head in the REWE Group, she has championed professional development for individuals in leadership and sought to increase the share of women managers in PENNY Region South.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n

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How did you react when you were offered your current position?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> Of course, I was thrilled. It is an exciting job with a very broad remit. Since I had been in a similar position before joining the REWE Group in 2019, I already knew that regional management was a good fit for me and that I enjoyed it. I had no doubt that it was the right position for me.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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About:<\/h2>

\n Tina Mangold <\/p>\n\n \n

\n is head of the PENNY Region South. <\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Did you experience any difference in corporate culture when you moved from REWE to the discounter PENNY?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> I felt really at home at REWE, because REWE has a respectful, appreciative corporate culture. When I was asked to move to PENNY\u2019s management, I was assured that the appreciative corporate culture runs across the entire REWE Group. And I can confirm this to be the case. I think that\u2019s something that really sets the REWE Group apart \u2013 not all of our competitors can claim the same.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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How did your colleagues react to your move?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> I received a warm welcome from everyone. My colleagues made a point of expressing how glad they were to have a woman on the management team.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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Would you ever have guessed when you were just starting out that you might one day become a regional head?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> No, I really hadn\u2019t expected it. My career developed gradually over time. I have always tried to do my work to the best of my ability \u2013 and the rest happened naturally. I was fortunate to have managers who recognised my talent and advocated for me.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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This support is vital for women because women often underestimate their potential and do not automatically put themselves forward for promotion.<\/p>\n<\/blockquote>\n <\/div>\n

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Tina Mangold<\/p>\n <\/div>\n <\/div>\n

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How important is this advocacy for women with career aspirations?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> This support is vital for women because women often underestimate their potential and do not automatically put themselves forward for promotion. It\u2019s important that a woman\u2019s supervisor recognises her potential and encourages her to make the most of it.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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What\u2019s the ratio of women to men in sales management roles in your region?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> In PENNY Region South, we have more women than men in management roles in sales. That\u2019s because we have quite a lot of female store managers. But we don\u2019t have many women serving as area managers or sales managers. Generally speaking, the more senior the management level, the fewer women there are. Unfortunately, we lose too many women on the way to the top. That needs to change.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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Why is that?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> As I said earlier, women tend to be more hesitant to put themselves out there for a higher level of responsibility, waiting instead for someone to discover them. But you grow into a role. Nobody is born a perfect manager. So, there\u2019s certainly scope for women to be a bit braver and more self-confident. Often, however, starting a family presents another obstacle. But there are solutions here, too. Our many store managers show that it is possible to hold down a leadership role and have a family.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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Why is women\u2019s career advancement important to you?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> I find that mixed-gender teams, with men and women of varying backgrounds, tend to be more agile in the face of challenges and ultimately more successful. So, I\u2019d like to see more diversity overall in the teams \u2013 and in leadership \u2013 to build a truly strong company.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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What are you doing to bring more women up into leadership roles?<\/strong><\/p>\n<\/div>\n

Tina Mangold:<\/strong> Apart from the excellent programmes that the REWE Group offers, it is also important to address the issue on the ground. I therefore encourage my entire organisation to plan their careers and take an active role in their personal development. Our goal has to be to develop more managers from within the company, which also means identifying and promoting talented women. Workforce development and advancement is an active process \u2013 and an essential one for any strong and growing company.<\/p>\n

I would love to see more women in leadership roles, because I am sure we have loads of talented women in the company \u2013 and we can\u2019t let their potential go to waste.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Don\u2019t be so hard on yourselves. You\u2019re capable of more than you think!<\/p>\n<\/blockquote>\n <\/div>\n

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Tina Mangold<\/p>\n <\/div>\n <\/div>\n

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What tips do you have for young women wanting to make a career in sales?<\/p>\n<\/div>\n

Tina Mangold:<\/strong> Don\u2019t be so hard on yourselves. You\u2019re capable of more than you think! Building teams is a great job, and it\u2019s fun to help shape things and make a difference. Be pragmatic and go for it! At PENNY, we are there for one another, and we help and support each other.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Join the discussion on <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

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    As head of PENNY Region South, Tina Mangold advocates for women\u2019s advancement to leadership roles in the region.<\/p>\n","protected":false},"author":18,"featured_media":16837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[19],"focus_theme":[142],"class_list":["post-23506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","sales_line-rewe-group","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/23506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=23506"}],"version-history":[{"count":7,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/23506\/revisions"}],"predecessor-version":[{"id":23515,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/23506\/revisions\/23515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/16837"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=23506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=23506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=23506"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=23506"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=23506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}