{"id":22439,"date":"2024-07-05T17:14:41","date_gmt":"2024-07-05T15:14:41","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=38338"},"modified":"2024-07-05T17:14:43","modified_gmt":"2024-07-05T15:14:43","slug":"penny-italy-at-milano-pride","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/penny-italy-at-milano-pride\/","title":{"rendered":"PENNY Italy at Milano Pride"},"content":{"rendered":"\n
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With the claim “It’s Your Turn”, PENNY is committed to diversity and integration: For the first time, PENNY is an official partner of Milano Pride 2024 and Pride Sport Milano and took a stand at the parade in Milan.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n

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Diversity at PENNY Italy<\/h2>\n

PENNY Italia today has 5083 collaborators, 65% women, 28 nationalities, and an infinite number of political, religious and sexual orientations. A precious diversity that makes the company’s human capital its greatest value: it is therefore with the strong awareness that diversity – and therefore inclusion – is an asset, that PENNY proudly chooses to be a partner of Milano Pride 2024 and Pride Sport Milano, confirming itself as the first and only retailer to support community activities through sponsorship.<\/p>\n

A PENNY Italia carriage, led by Drag Queen La Wanda, joined the celebrations of the Milan Pride parade on Saturday 29th in the afternoon, for the entire route, for a moment of celebration, but in which to confirm the company’s full support for a an inclusive, egalitarian approach that sees diversity as a natural added value to society as well as to life itself.<\/p>\n

The carriage was voted the most sustainable and entertaining carriage in the parade. Sustainable because it was exclusively powered by electricity and all plastic parts were 100 per cent recycled. Entertaining because the sound quality was excellent and the music was selected by La Wanda. Two reasons to nominate the carriage for the Italian Pride in October. This is when the most beautiful, committed and musically outstanding floats of all Pride parades in Italy will be honoured.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Our<\/span> aim<\/span> is<\/span> to<\/span> create<\/span> a positive <\/span>environment<\/span> in <\/span>which<\/span> diversity<\/span> is<\/span> seen<\/span> as<\/span> a <\/span>sign<\/span> of<\/span> strength<\/span> and a source <\/span>of<\/span> innovation<\/span> and <\/span>inspiration<\/span>. And <\/span>the<\/span> best<\/span> way<\/span> to<\/span> demonstrate<\/span> this<\/span> is<\/span> to<\/span> be<\/span> an <\/span>official<\/span> partner<\/span> and <\/span>participant<\/span> of<\/span> Milano Pride.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n <\/div>\n

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Marcello Caldarella, Corporate Communications Manager & Spokesperson at PENNY Italy<\/p>\n <\/div>\n <\/div>\n

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Marcello Caldarella, Corporate Communications Manager & Spokesperson at PENNY Italy<\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Video<\/p>\n

01:54<\/p>\n <\/div>\n

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