{"id":19668,"date":"2022-11-03T15:20:24","date_gmt":"2022-11-03T14:20:24","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=27039"},"modified":"2023-05-10T16:18:21","modified_gmt":"2023-05-10T14:18:21","slug":"zipfelmensch-combating-homophobia-customers-want-to-know-what-we-stand-for","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/zipfelmensch-combating-homophobia-customers-want-to-know-what-we-stand-for\/","title":{"rendered":"Zipfelmensch combating homophobia: \u201cCustomers want to know what we stand for\u201d"},"content":{"rendered":"\n
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The figure already has cult status. Since 2006, PENNY has been standing up for humanity and solidarity with its Zipfelmann<\/em> (pointed hat man). This year, the figure was renamed Zipfelmensch<\/em> (pointed hat person) for even greater inclusivity. PENNY COO Dr Stefan G\u00f6rgens explains why PENNY is taking a stance with this chocolate figure and the intended message of the Zipfelmensch<\/em> in a World Cup year.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n

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Why did PENNY first launch the Zipfelmensch<\/em> a few years back?<\/p>\n<\/div>\n

Stefan G\u00f6rgens:<\/strong>\u00a0At PENNY, we stand for an open and tolerant society. That\u2019s why, in 2010, we added the chocolate figure, which at the time we called the Zipfelmann<\/em>, to our range. Recently, we turned the \u2018man\u2019 into a \u2018person\u2019 to include everyone in the message. With this year\u2019s version of the Zipfelmensch<\/em>, we are taking a stand against homophobia in football and the wider world of sport with the \u201cJoin Team Love\u201d motto. Of the 1.49 euro retail price, PENNY is donating 0.20 euros to the Bundestiftung Magnus Hirschfeld, a foundation that fights against the discrimination of homosexuality in German society, for the project \u201cFu\u00dfball f\u00fcr Vielfalt\u201d (Football for Diversity). It is worth pointing out that the Zipfelmensch<\/em> is not intended as a replacement for Santa Claus.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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About:<\/h2>

\n Dr. Stefan G\u00f6rgens <\/p>\n\n \n

\n has been the COO of PENNY Germany since 1 October 2022. <\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Why are you focusing on homophobia in sport this year?<\/strong><\/p>\n<\/div>\n

Stefan G\u00f6rgens:<\/strong>\u00a0Sadly, homophobia runs deep through football and the rest of the sporting world. Our response to that is, the ball is round, the world is varied<\/q>. That\u2019s why, this year, we are campaigning, with our Zipfelmensch<\/em>, for greater tolerance and open-mindedness in sport. Especially now, when all eyes are once again on the highlight of the football calendar, the World Cup in Qatar, a country where homosexuality is illegal.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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Why is PENNY standing up for such social and political issues? To put it bluntly, is this the job of a discount supermarket chain?<\/strong><\/p>\n<\/div>\n

Stefan G\u00f6rgens:<\/strong>\u00a0We see ourselves as the neighbourhood discount supermarket. Therefore, we consider it appropriate to take part in topical discussions and make our position clear. I believe that our customers want to know what we stand for and our values. Time and again, we have had the courage to address socially sensitive issues. We will continue to do so as it is part of our culture and our identity.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Join the discussion on <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

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    Every year, PENNY takes a stand for more tolerance with its Zipfelmensch chocolate figure. PENNY COO Stefan G\u00f6rgens discusses the background.<\/p>\n","protected":false},"author":18,"featured_media":18373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[7],"tags":[],"sales_line":[13],"focus_theme":[142],"class_list":["post-19668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-range","sales_line-penny","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=19668"}],"version-history":[{"count":13,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19668\/revisions"}],"predecessor-version":[{"id":19683,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19668\/revisions\/19683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/18373"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=19668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=19668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=19668"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=19668"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=19668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}