{"id":19668,"date":"2022-11-03T15:20:24","date_gmt":"2022-11-03T14:20:24","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=27039"},"modified":"2023-05-10T16:18:21","modified_gmt":"2023-05-10T14:18:21","slug":"zipfelmensch-combating-homophobia-customers-want-to-know-what-we-stand-for","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/zipfelmensch-combating-homophobia-customers-want-to-know-what-we-stand-for\/","title":{"rendered":"Zipfelmensch combating homophobia: \u201cCustomers want to know what we stand for\u201d"},"content":{"rendered":"\n
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The figure already has cult status. Since 2006, PENNY has been standing up for humanity and solidarity with its Zipfelmann<\/em> (pointed hat man). This year, the figure was renamed Zipfelmensch<\/em> (pointed hat person) for even greater inclusivity. PENNY COO Dr Stefan G\u00f6rgens explains why PENNY is taking a stance with this chocolate figure and the intended message of the Zipfelmensch<\/em> in a World Cup year.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n

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Why did PENNY first launch the Zipfelmensch<\/em> a few years back?<\/p>\n<\/div>\n

Stefan G\u00f6rgens:<\/strong>\u00a0At PENNY, we stand for an open and tolerant society. That\u2019s why, in 2010, we added the chocolate figure, which at the time we called the Zipfelmann<\/em>, to our range. Recently, we turned the \u2018man\u2019 into a \u2018person\u2019 to include everyone in the message. With this year\u2019s version of the Zipfelmensch<\/em>, we are taking a stand against homophobia in football and the wider world of sport with the \u201cJoin Team Love\u201d motto. Of the 1.49 euro retail price, PENNY is donating 0.20 euros to the Bundestiftung Magnus Hirschfeld, a foundation that fights against the discrimination of homosexuality in German society, for the project \u201cFu\u00dfball f\u00fcr Vielfalt\u201d (Football for Diversity). It is worth pointing out that the Zipfelmensch<\/em> is not intended as a replacement for Santa Claus.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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About:<\/h2>

\n Dr. Stefan G\u00f6rgens <\/p>\n\n \n

\n has been the COO of PENNY Germany since 1 October 2022. <\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Why are you focusing on homophobia in sport this year?<\/strong><\/p>\n<\/div>\n

Stefan G\u00f6rgens:<\/strong>\u00a0Sadly, homophobia runs deep through football and the rest of the sporting world. Our response to that is, the ball is round, the world is varied<\/q>. That\u2019s why, this year, we are campaigning, with our Zipfelmensch<\/em>, for greater tolerance and open-mindedness in sport. Especially now, when all eyes are once again on the highlight of the football calendar, the World Cup in Qatar, a country where homosexuality is illegal.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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Why is PENNY standing up for such social and political issues? To put it bluntly, is this the job of a discount supermarket chain?<\/strong><\/p>\n<\/div>\n

Stefan G\u00f6rgens:<\/strong>\u00a0We see ourselves as the neighbourhood discount supermarket. Therefore, we consider it appropriate to take part in topical discussions and make our position clear. I believe that our customers want to know what we stand for and our values. Time and again, we have had the courage to address socially sensitive issues. We will continue to do so as it is part of our culture and our identity.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Read more<\/h2>\n \n <\/div>\n
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    Press release<\/p>\n

    9 March 2026<\/p>\n <\/div>\n\n

    Sustainable, innovative and longer-lasting: REWE GROUP sets a new standard in hydroponic cultivation with its loose-leaf lettuce<\/h3>\n

    REWE Group is bringing lettuce mixes from hydroponic cultivation to its stores for the first time. The lettuces are grown all year round in special water basins and can therefore be produced in a particularly resource-efficient way. The result is lettuce that impresses with its quality and freshness. REWE is launching the new “Crispy Mix” salad mix in all stores in Bavaria – other varieties and regions will follow. At the beginning of April, PENNY will also start the nationwide launch<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

    20 November 2025<\/p>\n <\/div>\n\n

    Innovative plant-based protein products: “Our guests love the vegan range”<\/h3>\n

    Vegan variety with heart: At REWE Center Quermann in Bielefeld, everything revolves around taste, quality, and regional origin. Ines and Rainer Quermann regularly surprise their guests with innovative plant-based protein products \u2014 focusing on enjoyment, sustainability, and one-on-one consultation.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    100 days in the cellar: Sven Reinbold wants to bring Cologne’s wine cellar “to new heights”<\/h3>\n

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    23 April 2025<\/p>\n <\/div>\n\n

    Good for the eye and nature<\/h3>\n

    Sustainability and fair prices for REWE Group flowers and ornamental plants<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

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    Pioneering work: Ja! Nat\u00fcrlich sets new standards with organic oat yogurt<\/h3>\n

    Sustainability, regional, plant-based<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Press release<\/p>\n

    8 May 2023<\/p>\n <\/div>\n\n

    Rolling “shopping baskets” do the trick in Hamburg: REWE launches autonomous shopping concept<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    9 November 2022<\/p>\n <\/div>\n\n

    Official launch in Berlin: REWE Pick&Go hybrid supermarket offering checkout-free payment officially opens to the public in the German capital<\/h3>\n

    Official launch in Berlin: REWE Pick&Go hybrid supermarket offering checkout-free payment officially opens to the public in the German capital<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

    22 September 2022<\/p>\n <\/div>\n\n

    \u201cTwenty percent of our customers would like to see a vegan range at the self-service counter\u201d<\/h3>\n

    REWE introduces plant-based alternatives to its self-service counter. In particular, the new range targets meat-eaters. Alexander Ru\u00dfler, Vegan and Vegetarian Strategy Project Manager, explains why.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    \n Join the discussion on LinkedIn <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

    \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Every year, PENNY takes a stand for more tolerance with its Zipfelmensch chocolate figure. PENNY COO Stefan G\u00f6rgens discusses the background.<\/p>\n","protected":false},"author":18,"featured_media":18373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[7],"tags":[],"sales_line":[13],"focus_theme":[142],"class_list":["post-19668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-range","sales_line-penny","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=19668"}],"version-history":[{"count":13,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19668\/revisions"}],"predecessor-version":[{"id":19683,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19668\/revisions\/19683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/18373"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=19668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=19668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=19668"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=19668"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=19668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}