{"id":19512,"date":"2022-10-12T09:13:03","date_gmt":"2022-10-12T07:13:03","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=26581"},"modified":"2023-05-04T16:02:09","modified_gmt":"2023-05-04T14:02:09","slug":"an-impressive-it-team","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/an-impressive-it-team\/","title":{"rendered":"\u201cAn impressive IT team\u201d"},"content":{"rendered":"\n
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Mr Eltze, REWE digital and REWE Systems are merging to create a single IT unit. What challenges does this pose? And what opportunities does it create?<\/strong><\/p>\n<\/div>\n

Christoph Eltze:\u00a0<\/strong>It is clear that digitisation and the proliferation of technology are becoming increasingly important in the retail sector. In order to compete, businesses need a successful, well-organised technology unit.<\/p>\n

Within our German organisation\u2019s food retail business, we had two IT divisions. Both had the goal of creating an outstanding shopping experience for customers. REWE Systems\u2019 background is in conventional store-based retail, while REWE digital was founded to advance the Group\u2019s e-commerce activities. Customer centricity is the common strand that unites the two. In view of our omnichannel strategy, which sees us combining our store-based and online retail operations, it is only logical that the two units will work together more closely in the future.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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What exactly does this mean for the business partners within the REWE GROUP?<\/strong><\/p>\n<\/div>\n

Christoph Eltze:\u00a0<\/strong>First of all, it is already the case that REWE digital and REWE Systems have been collaborating on projects more often. The Pick & Go store in Cologne and Scan & Go are the best-known examples, but there are many others. This experience has shown us that we can collaborate even more effectively with our business partners and implement ideas in a more targeted manner by merging REWE Systems and REWE digital.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Christoph Eltze<\/p>\n

Member of the Management Board \u2013 Chief Digital and Technology Officer<\/p>\n <\/div>\n <\/div>\n

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The focus is on the customers and user-centricity.<\/p>\n<\/blockquote>\n <\/div>\n

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Christoph Eltze<\/p>\n

Member of the Management Board \u2013 Chief Digital and Technology Officer<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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What specific expertise do REWE Systems and REWE digital offer respectively? To put it another way, how do REWE Systems and REWE digital complement each other? Where do you see the greatest potential for synergies at this initial stage?<\/strong><\/p>\n<\/div>\n

Christoph Eltze:<\/strong>\u00a0REWE Systems is the IT organisation which helped to build and advance the German food retail business. We therefore have significant in-depth knowledge of the processes in this area. Furthermore, Systems has modernised its structures and processes in recent years and has undergone restructuring in order to tackle the ever-changing challenges of the IT sector.<\/p>\n

REWE digital\u2019s background is completely different. It was set up in 2014 with the aim of creating a new IT landscape for the digital omnichannel business. Its work has been product-oriented from the outset. In the IT environment, this means that the focus is on the customers and user-centricity.<\/p>\n

The two IT units therefore both have different backgrounds and a different technical focus, but their product-oriented, agile organisational structure is now the same, ensuring that they can collaborate on technical issues on the basis of these common structures.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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In light of the clear differences in the historical background of these units, what is the role of cultural change in this transformation process?<\/strong><\/p>\n<\/div>\n

Christoph Eltze:<\/strong>\u00a0It is perfectly normal to have cultural differences within each company. However, as the units begin to collaborate more often and more closely, it will be increasingly important for the individuals to share a common understanding of working methods. Particularly in the case of agile working methods, we must ensure that we achieve a common definition of core values. From my perspective, a lot of that is down to getting to know each other and being open.<\/p>\n

We can collaborate even more effectively with our business partners and implement ideas in a more targeted manner by merging REWE Systems and REWE digital.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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By merging REWE Systems and REWE digital, we will be able to work even better together with our business partners and implement ideas in a more targeted manner.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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What are the implications of this cultural transformation in terms of the IT units\u2019 effectiveness?<\/strong><\/p>\n<\/div>\n

Christoph Eltze:\u00a0<\/strong>As I said, people who work together have to communicate with each other with the goal of improving and collaborating in a spirit of mutual trust. Ultimately, we are all becoming part of an awesome, collaborative IT team. It is crucial that we work together and collaborate to achieve an even better outcome for the IT units themselves, for our business partners in the company and, ultimately of course, for our customers.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Christoph Eltze<\/p>\n

Member of the Management Board \u2013 Chief Digital and Technology Officer<\/p>\n <\/div>\n <\/div>\n

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We believe that now is the right time for the two IT organisations to become more closely aligned.<\/p>\n<\/blockquote>\n <\/div>\n

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Christoph Eltze<\/p>\n

Member of the Management Board \u2013 Chief Digital and Technology Officer<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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How will the REWE GROUP benefit from this transformation? What potential does the close collaboration between the two IT units bring to the whole REWE GROUP and its units?<\/strong><\/p>\n<\/div>\n

Christoph Eltze:<\/strong>\u00a0We are joining forces and increasing our efficiency. We believe that technology is a crucial factor in the success of the entire company. It ensures that our core business remains competitive. Pick & Go is just one oft-cited example of the results that can be achieved when REWE Systems and REWE digital collaborate constructively. In the end, there are many parameters that we can tweak in order to improve product availability and our forecasting and logistics tools.<\/p>\n

It is also clear that if we are stronger overall and act together as a more efficient unit, this will make us a more attractive employer.<\/p>\n

Above all, however, our focus is on the customer experience. We must adopt a smart approach to combining our understanding of what customers want with the right technology so that we continually improve the shopping experience.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Read more<\/h2>\n \n <\/div>\n
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    \n \"Two\n <\/div>\n \n <\/div>\n\n
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    Press release<\/p>\n

    24 September 2026<\/p>\n <\/div>\n\n

    From the REWE GROUP for customers: toom Baumarkt DIY store and fulfillmenttools lay the foundation for flexible omnichannel services<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    \n \"Teaser-Lionel-Souque-und-Bruno-Wenn_Collage\"\n\n <\/div>\n \n <\/div>\n\n
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    Press release<\/p>\n

    14 September 2026<\/p>\n <\/div>\n\n

    REWE GROUP Supports Cologne Cultural Fund<\/h3>\n

    Funding model helps the independent arts scene attract federal and EU funding to Cologne<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Press release<\/p>\n

    17 August 2026<\/p>\n <\/div>\n\n

    S&P Reaffirms REWE GROUP’s \u201cBBB\u201d Rating (Outlook Stable)\u00a0<\/h3>\n

    REWE Group remains in a strong financial position and is focused on long-term growth through strategic investments<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    \n \"Pool\n <\/div>\n \n <\/div>\n\n
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    Story<\/p>\n

    10 August 2026<\/p>\n <\/div>\n\n

    Winter Vacation: The Waiting Game Is Over<\/h3>\n

    Recently, the number of bookings for the winter season has been picking up significantly again. Half of all bookings made with our tour operators are for long-haul destinations, and flexible travel options and unique experiences are very much in vogue. Here\u2019s an overview of the highlights from the new itineraries<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Press release<\/p>\n

    24 July 2026<\/p>\n <\/div>\n\n

    Strategic Expansion of Hotel Operations: DERTOUR Group Becomes Sole Owner of DSR Hotel Holding<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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    Story<\/p>\n

    23 July 2026<\/p>\n <\/div>\n\n

    “I’m an optimistic person. I’ve always been that way.”<\/h3>\n

    For Ines Batz of DERTOUR, the effectiveness of her appreciative, positive, and calm leadership style was evident not only during stressful periods at work but also during a personal crisis: Her team naturally stepped in and supported her through that time. From her own career experience, she also knows that no one is perfectly prepared for a leadership position. Her advice to other women: Take it one step at a time\u2014with courage, curiosity, and confidence.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

    22 July 2026<\/p>\n <\/div>\n\n

    Sports Bring People Together: Inclusion Right in the Heart of the Neighborhood<\/h3>\n

    What\u2019s it like to play wheelchair basketball? Florian S\u00f6rensen, manager of the sales department, tried it out for himself at the inclusive family sports festival in Berlin-Reinickendorf in early July. A few meters away, European Para-Badminton Champion Rick Hellmann was playing with guests. Fifty meters away, children were climbing a tower made of empty water crates, while at the many other booths, people were discussing the theme of the day: the self-determined participation of people with disabilities in social life.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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    Story<\/p>\n

    15 July 2026<\/p>\n <\/div>\n\n

    CSD 2026: Take a Stand. Embrace Diversity.<\/h3>\n

    Together with our LGBTIQ employee network, DITO, we are once again participating in numerous Christopher Street Days and Pride events this year. For the first time, we\u2019ll have trucks in six German cities, and we\u2019re also supporting numerous regional Pride events as well as initiatives organized by our regional offices and retailers. We are also sending a clear message of diversity at our locations in Austria, Italy, and Slovakia. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    \n Join the discussion on LinkedIn <\/h2>\n
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    Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

    \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

    \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Christoph Eltze, Chief Digital and Technology Officer, on the importance of a dynamic IT organisation for competition and transformation processes.<\/p>\n","protected":false},"author":18,"featured_media":18155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[8],"tags":[],"sales_line":[73,87],"focus_theme":[142],"class_list":["post-19512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","sales_line-rewe-digital","sales_line-rewe-systems","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=19512"}],"version-history":[{"count":13,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19512\/revisions"}],"predecessor-version":[{"id":19525,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/posts\/19512\/revisions\/19525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/18155"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=19512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=19512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=19512"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=19512"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=19512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}