{"id":19361,"date":"2022-09-22T14:28:27","date_gmt":"2022-09-22T12:28:27","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?p=26110"},"modified":"2023-05-02T16:26:14","modified_gmt":"2023-05-02T14:26:14","slug":"twenty-percent-of-our-customers-would-like-to-see-a-vegan-range-at-the-self-service-counter","status":"publish","type":"post","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/twenty-percent-of-our-customers-would-like-to-see-a-vegan-range-at-the-self-service-counter\/","title":{"rendered":"\u201cTwenty percent of our customers would like to see a vegan range at the self-service counter\u201d"},"content":{"rendered":"\n
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Many customers like to shop at the supermarket self-service counter. However, vegan alternatives have not featured heavily \u2013 until now. In our interview with Alexander Ru\u00dfler, Vegan and Vegetarian Strategy Project Manager, we discuss why REWE is now extending its range at selected stores, who the new range targets, and what the future developments in this segment might be.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n

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Mr Ru\u00dfler, many REWE stores already stock a wide range of vegan and vegetarian foods. What prompted the introduction of a vegan self-service counter?<\/p>\n<\/div>\n

Alexander Ru\u00dfler:<\/strong>\u00a0It is true that we have already expanded our vegan and vegetarian self-service ranges in recent months \u2013 with the inclusion of dairy-free milks, and meat, sausage, cheese, and fish alternatives, as well as convenience options. We have also optimised our dry goods and frozen food ranges. But as a full-range provider, the self-service counter also has an important role, too. It was therefore logical for us to add the finishing touch to our specialist vegan range by offering vegan alternatives at the self-service counter. We also conducted customer surveys to determine what customers wanted to see at our self-service counters. Twenty\u00a0percent of respondents said they would like the opportunity to buy plant-based deli alternatives.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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\n \"alexander-russler\"\n\n<\/div>\n <\/div>\n <\/div>\n
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About:<\/h2>

\n Alexander Ru\u00dfler <\/p>\n\n \n

\n is Vegan and Vegetarian Strategy Project Manager at the REWE Group. <\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n

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Who is the range primarily aimed at? People who also buy meat or those who are already following vegan or vegetarian lifestyles?<\/strong><\/p>\n<\/div>\n

Alexander Ru\u00dfler:<\/strong>\u00a0We considered this question for a long time. Data from the vegan self-service department shows that these products are predominantly purchased by vegans, vegetarians, and flexitarians. But with the trend towards veganism showing no signs of abating, we also have observed that increasing numbers of other customers are open to buying vegan and vegetarian alternatives. Because these omnivores and flexitarians already shop at the self-service counter, we are primarily targeting this large group. That\u2019s why the products are placed in a central location on the counter, next to cheese or speciality items, for instance. We would also be happy if this new range enables us to attract vegans and vegetarians to the counter.<\/p>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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