{"id":31614,"date":"2026-10-08T13:41:26","date_gmt":"2026-10-08T11:41:26","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?page_id=31614"},"modified":"2026-10-08T13:41:28","modified_gmt":"2026-10-08T11:41:28","slug":"working-together-for-a-strong-agricultural-sector","status":"publish","type":"page","link":"https:\/\/www.rewe-group.com\/en\/responsibility\/sustainability-projects\/working-together-for-a-strong-agricultural-sector\/","title":{"rendered":"Working Together for a Strong Agricultural Sector"},"content":{"rendered":"\n
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    \n \"Hands\n <\/div>\n <\/div>\n
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    REWE and PENNY rely on regional and local products among the pioneers <\/span>in the German food retail sector. <\/span>Our product range combines EU-certified organic-certified, regional, and local products \u2014 selected according to clearly defined origin and production criteria, which we specify for each category.<\/p>\n

    In this context, open dialogue, transparent processes, and reliable, long-term partnerships are particularly important to us. After all, appreciation for agriculture is not a momentary phenomenon, but an ongoing commitment that we pursue together with our partner\u00a0throughout the entire chain, from the field to the markets, we want to continue driving forward.<\/p>\n <\/div>\n \n \n \n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n\n\n\n

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    We support <\/h2>

    local producers in Germany, such as through the REWE Local Partnership for fruits and vegetables, dairy products, meat, and sausage.<\/p>\n <\/div>\n

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    Our Goals <\/h2>
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    • We track t<\/span>he strategic goal is to expand our range of organic products as well as regional and local items. In doing so, we are also contributing to the national organic strategy.<\/span><\/p>\n<\/li>\n

    • We want to promote local value creation through the continuous expansion of regional products.<\/span><\/p>\n<\/li>\n

    • REWE aims to achieve the highest share of organic sales in the german food retail sector by 2030, steadily increase the number of REWE organic products, and further strengthen its partnerships with industry associations.<\/span><\/p>\n<\/li>\n <\/ul>\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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        \n \"Farmer\n <\/div>\n <\/div>\n
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        Local partnerships in agriculture \u2013 a win-win for both sides<\/h2>\n
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        A short journey from field to store would not be possible without strong relationships with local producers. Both REWE and PENNY offer a diverse range of fresh, high-quality, locally sourced products in their stores.<\/p>\n <\/div>\n \n \n \n

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            Local Partnerships<\/h2>\n
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            We regarding our local responsibility and reliable cooperation on equal footing with small local businesses in the immediate vicinity of our stores.<\/span> Our retailers are so deeply rooted in their regions that thousands of close partnerships have already been established with <\/span>suppliers<\/span>, some of which have spanned generations, such as <\/span><\/span>the REWE local partnership for fruits and vegetables, dairy products, meat, and sausage. REWE and PENNY work with over 33,000 local producers<\/span>.<\/span><\/p>\n <\/div>\n \n \n \n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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              Agriculture Competence Center <\/h2>\n
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              We bring together experts from agriculture, science, and business together<\/span><\/span>,<\/span><\/span> all stakeholders to make them visible within this process<\/span><\/span> and <\/span><\/span>solutions<\/span>. Going beyond the narrow confines of industry-specific solutions, the Competence Center brings together expertise from the retail and agricultural sectors to generate fresh ideas, innovative approaches, and new avenues for collaboration. Initially, solutions will be developed in the clusters of dairy, meat, innovation, regionality, and fruits and vegetables, for example, through tripartite agreements for transparent pricing and long-term partnerships with local agriculture.<\/span><\/span><\/span><\/span><\/span><\/p>\n <\/div>\n \n \n \n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n\n\n\n

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                Green Week 2026: Strong signals for agriculture \u2013 and a special award for Emilie Bourgoin<\/h2>\n
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                Direct exchange with our domestic agricultural sector is more important than ever. At this year’s Green Week in Berlin, REWE Group once again demonstrated that a tangible course for sustainable agriculture in Germany can only be set through even stronger joint commitment from all players along the value chain.<\/p>\n <\/div>\n \n \n \n

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                    \n \"A\n <\/div>\n <\/div>\n
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                    Local products with Loql<\/h2>\n
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                    With our food start-up \u201cLoql\u201d, we use an innovative platform that connects regional producers and food retailers.<\/p>\n <\/div>\n \n \n \n

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                    • \n \n To the press release <\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n\n\n\n
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                        Regionality <\/h2>\n
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                        Regional products are highly valued by consumers. We are responding to this trend with our offerings.<\/p>\n

                        Since 2012, the nationwide “REWE Regional” brand for regional products has indicated the region of origin on the packaging. Since 2023, PENNY has offered the \u201cMarktliebe Regional\u201d brand for regional fruits and vegetables and the \u201cM\u00fchlenhof\u201d brand for regional meat. Since 2014, we at REWE and PENNY in Germany have labeled a total of over 1,700 items with the \u201cRegional Window\u201d.<\/span><\/p>\n <\/div>\n \n \n \n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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                          Organic Products <\/h2>\n
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                          We are working on a wide range of initiatives and projects to promote a balanced diet. For example, with our wide selection of organic products. As EU-certified products, they stand for organic farming methods, enhanced animal welfare standards, and the avoidance of synthetic pesticides. We can make a positive contribution in this area, particularly with our private-label brands.<\/span><\/p>\n

                          With our private-label brands at REWE and PENNY, we offer a wide selection of organic products.<\/p>\n

                          We have strong partners. In Germany, REWE has been collaborating with the organic association Naturland since 2009, and PENNY since 2023. REWE is also a member of the Demeter organic association and a partner of Bioland. As REWE, we have been supporting NABU since 2015 Farmers<\/span> farmers<\/span> in their transition from conventional to organic farming.<\/span><\/p>\n <\/div>\n \n \n \n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n\n\n\n

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                            \n \"REWE\n <\/div>\n <\/div>\n
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                            REWE and Naturland: Working Together for More Organic Products for 15 Years<\/h2>\n
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                            Fifteen years ago, REWE \u2014 a pioneer in the German food retail sector \u2014 launched its strategic partnership with Naturland Zeichen GmbH to strengthen organic farming and make organic products accessible to a broader market.<\/p>\n <\/div>\n \n \n \n

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                            • \n \n To press release <\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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                              Read more<\/h2>\n \n <\/div>\n
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                                \n \"A\n <\/div>\n \n <\/div>\n\n
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                                Corporate report<\/p>\n

                                21 August 2026<\/p>\n <\/div>\n\n

                                Sustainability Progress Report 2025<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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                                Story<\/p>\n

                                10 June 2026<\/p>\n <\/div>\n\n

                                Milestone reached: 100% traceable cotton from the initiative<\/h3>\n

                                As a trading and tourism company, we source products and services from a large number of suppliers and from different global supply chains. We want to reduce the ecological and social impact of our actions wherever possible. REWE Group has now reached a milestone: we have succeeded in physically tracing 100 percent of the Cotton made in Africa cotton used in our own brands back to its origin<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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                                Story<\/p>\n

                                22 May 2026<\/p>\n <\/div>\n\n

                                Lettuce on supermarket roofs: REWE brings green farming to series production<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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                                Press release<\/p>\n

                                19 January 2026<\/p>\n <\/div>\n\n

                                Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>\n

                                Tripartite agreement strengthens cooperation between trade and agriculture and creates a reliable basis for the future<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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                                Press release<\/p>\n

                                16 December 2025<\/p>\n <\/div>\n\n

                                REWE and Bioland launch partnership for more organic products<\/h3>\n

                                Working together for sustainable agriculture and an expanded association-certified organic range in supermarkets<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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                                Story<\/p>\n

                                28 November 2025<\/p>\n <\/div>\n\n

                                The future starts on your plate: the Planetary Health Diet – and why we are following it<\/h3>\n

                                According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and daily companion to our customers, we are working hard to tackle this challenge. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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                                Guideline<\/p>\n

                                27 November 2025<\/p>\n <\/div>\n\n

                                Guideline on animal welfare<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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                                Story<\/p>\n

                                13 November 2025<\/p>\n <\/div>\n\n

                                Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>\n

                                More and more people are consciously opting for plant-based foods – whether for health reasons, out of consideration for animal welfare or out of responsibility towards the environment.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":38,"featured_media":0,"parent":3526,"menu_order":64,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"48321,1715,42638,49374,1550,1665","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-31614","page","type-page","status-publish","hentry","category-responsibility"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/31614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=31614"}],"version-history":[{"count":21,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/31614\/revisions"}],"predecessor-version":[{"id":31704,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/31614\/revisions\/31704"}],"up":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/3526"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=31614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=31614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=31614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}