{"id":2983,"date":"2020-12-15T11:51:34","date_gmt":"2020-12-15T10:51:34","guid":{"rendered":"https:\/\/www.rewe-group.com\/?page_id=2983"},"modified":"2025-06-02T12:55:50","modified_gmt":"2025-06-02T10:55:50","slug":"mission-statement","status":"publish","type":"page","link":"https:\/\/www.rewe-group.com\/en\/company\/corporate-culture\/mission-statement\/","title":{"rendered":"Mission Statement"},"content":{"rendered":"\n
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Our mission: The best performance – for customers, retailers and employees<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n\n\n\n

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The four core components of the REWE Group mission statement – mission, core values, vision and maxims – reinforce the Group’s common identity while boosting the long-term solidarity of every part of the business, including employees and retailers united under the umbrella of the REWE Group – from the Management Board through to store, warehouse and travel agency level.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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The core values of the REWE Group:<\/h2>
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  • We act independently according to the idea of community.<\/p>\n<\/li>\n

  • We work for the customer. We are at the heart of the market.<\/p>\n<\/li>\n

  • We welcome new directions. Standing still means going backwards.<\/p>\n<\/li>\n

  • We act with integrity and treat one another with respect. We keep our word.<\/p>\n<\/li>\n

  • We are aware of our responsibility and act sustainably.<\/p>\n<\/li>\n <\/ul>\n <\/div>\n<\/div><\/div>\n\n\n\n

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    The best performance – for customers, retailers and employees<\/h2>\n

    Based on this REWE Group mission statement, the SBUs developed their own specific visions and maxims. In doing so, all of the SBUs are oriented towards the REWE Group’s vision The best performance – for customers, retailers and employees<\/q> and develop alternatives tailored to the needs of the respective sales line. In addition, the mission statement and usage options are an integral part of management seminars and are emphasised in the young managers’ development program.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    \n \"rewe-group-csd\"\n\n <\/div>\n <\/div>\n
    <\/div>\n

    Strength through diversity<\/h2>
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    \n Our diversity approach<\/span>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n
    \n
    \n \n
    \n
    \n \"REWE\n <\/div>\n <\/div>\n
    <\/div>\n

    Our Mission Statement<\/h2>
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    \n Go to page<\/span>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
    \n
    \n
    \n \n
    \n
    \n \"kultur-rewe-group\"\n\n <\/div>\n <\/div>\n
    <\/div>\n

    Living our values<\/h2>
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    \n Our corporate culture<\/span>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n
    \n
    \n \n
    \n
    \n \"Apfelplantage\n <\/div>\n <\/div>\n
    <\/div>\n

    Sustainability<\/h2>
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    \n Sustainability in the REWE Group<\/span>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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    Current press releases<\/h2>\n \n <\/div>\n
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      \n \"jahreshauptversammlung-rewe-rzf\"\n\n <\/div>\n <\/div>\n
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      Press release<\/p>\n

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      13 June 2026<\/p>\n

      REWE Group confirms its robust market position in the 2025 Annual Report – new members on the Supervisory Board on the employee side<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      \n \"rewe-group-bilanz-2025\"\n\n <\/div>\n \n <\/div>\n\n
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      Press release<\/p>\n

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      22 April 2026<\/p>\n

      Despite difficult conditions:
      REWE Group passes\u00a0
      100 billion euro\u00a0revenue mark in 2025\u00a0<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
    • \n
      \n \n
      \n
      \n \"REWE\n <\/div>\n <\/div>\n
      \n

      Press release<\/p>\n

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      25 March 2026<\/p>\n

      REWE opens test store with Pick&Go technology in Hanover<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
    • \n
      \n \n
      \n
      \n \"A\n <\/div>\n <\/div>\n
      \n

      Press release<\/p>\n

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      24 March 2026<\/p>\n

      Drive-by shopping: REWE now also offers Drive&Go<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
    • \n
      \n \n
      \n
      \n \"Person\n <\/div>\n <\/div>\n
      \n

      Press release<\/p>\n

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      12 March 2026<\/p>\n

      REWE and nahkauf customers show their heart<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
    • \n
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      \n \"A\n <\/div>\n <\/div>\n
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      Press release<\/p>\n

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      9 March 2026<\/p>\n

      Sustainable, innovative and longer-lasting: REWE Group sets a new standard in hydroponic cultivation with its loose-leaf lettuce<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      Press release<\/p>\n

      <\/div>\n
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      19 February 2026<\/p>\n

      Early contract extension: REWE Group and Transgourmet continue successful partnership<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
    • \n
      \n \n
      \n
      \n \"A\n <\/div>\n <\/div>\n
      \n

      Press release<\/p>\n

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      19 February 2026<\/p>\n

      Filling plates together: Nationwide REWE and nahkauf donation campaign starts<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Our mission: The best performance – for customers, retailers and employees<\/p>\n","protected":false},"author":10,"featured_media":436,"parent":3537,"menu_order":42,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-2983","page","type-page","status-publish","has-post-thumbnail","hentry","category-company"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/2983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=2983"}],"version-history":[{"count":68,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/2983\/revisions"}],"predecessor-version":[{"id":24831,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/2983\/revisions\/24831"}],"up":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/3537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/436"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=2983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=2983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=2983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}