{"id":28567,"date":"2026-05-15T18:11:18","date_gmt":"2026-05-15T16:11:18","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?page_id=28567"},"modified":"2026-06-15T08:29:54","modified_gmt":"2026-06-15T06:29:54","slug":"report-by-the-management-board-2025","status":"publish","type":"page","link":"https:\/\/www.rewe-group.com\/en\/annual-report-rewe-group-2025\/report-by-the-management-board-2025\/","title":{"rendered":"Report by the Management Board 2025"},"content":{"rendered":"\n
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The 2025 business year marks a significant milestone in REWE Group’s development. In a persistently challenging economic and geopolitical environment, total external revenue exceeded 100 billion euros for the first time. Reaching this symbolic milestone is a testament to the effectiveness of the business model and the trust millions of customers across Europe place in the REWE Group.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Successful growth in the face of challenges<\/h2>\n

Competition remained fierce in 2025 as costs continued to rise and consumers noticeably tightened their purse strings. For most consumers, the rise in the cost of living remained the biggest daily pain point. In light of these developments, the REWE Group’s total external revenue grew by 4.0 per cent to 100.4 billion euros. Consolidated revenue rose by 3.7 per cent to 91.1 billion euros.<\/p>\n

The fact that we have managed to surpass 100 billion euros in revenue for the first time, particularly in this challenging business year, demonstrates the trust that millions of customers across Europe have in our performance and the strength of our business model,<\/q> said Lionel Souque, CEO of the REWE Group, commenting on the performance.<\/p>\n

All business segments contributed to this record revenue. In Germany’s highly competitive food retail sector, REWE grew by 3.0 per cent year on year, while PENNY held its own in the fierce discount price war, growing by 0.7 per cent. The International Retail business segment grew dynamically, reporting a 4.7 per cent rise in revenue. The Travel and Tourism business segment also maintained its growth trajectory, recording an 16.0 per cent rise in invoiced revenue.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Investments targeting long-term stability<\/h2>\n

As projected, the operating result (EBITA) of the REWE-Zentralfinanz eG Group (RZF Group) exceeded 1.5 billion euros in 2025 but remained below the prior-year figure. This development is the product of conscious decisions. During the business year, we invested heavily in offering customers attractive prices, in customer loyalty programmes, in advancing digitalisation and in modernising stores, logistics and IT.<\/p>\n

Investments remained high at 2.5 billion euros in 2025. These efforts were directed primarily at further improving the customer experience while at the same time strengthening the Group’s economic resiliency in the long term. Telerik Schischmanow, CFO of the REWE Group, remarked:<\/p>\n

As announced, earnings growth in 2025 slowed temporarily, as targeted investments were made in our future capabilities and securing our long-term, profitable growth.<\/q><\/p>\n

A key focus in 2025 was on establishing our own customer loyalty programmes. We launched the REWE Bonus programme in the REWE app and also the PENNY app to specifically strengthen customer loyalty and tailor offers to our customers. Both programmes grew even faster than originally expected: In its inaugural year, more than 11 million customers used the REWE Bonus programme, while a further 7 million customers registered for the PENNY app. In total, the programmes thus recorded around 18 million users. We systematically design our offers, services and innovations to serve our customers. The highly successful launch of our loyalty programmes demonstrates that they are gaining traction and creating real added value,<\/q> said Lionel Souque, CEO of the REWE Group.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Resilience through broad positioning<\/h2>\n

The performance in the 2025 business year once again underscores the importance of the REWE Group’s broad and international positioning. The synergy between the Retail, Convenience and Travel and Tourism business segments ensures stability and balance in what remains a volatile environment. This diversification is a key factor in the REWE Group’s success and is the foundation of its economic resilience.<\/p>\n

In the food retail sector in particular, the focus was on offering customers attractive prices, reliable quality and efficient services, despite significant cost increases along the various value chains.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Employees and retailers at the heart of our success<\/h2>\n

The REWE Group’s success in 2025 is inextricably linked to the performance of its roughly 380,000 employees and 1,620 independent REWE retailers. Their hard work, focus on customers and high level of professionalism \u2013 day in, day out \u2013 were the key to the solid performance across the board. In this environment, employees and retailers have demonstrated a remarkable work ethic every day, thereby contributing significantly to our success,<\/q> emphasised Lionel Souque.<\/p>\n

As a cooperatively organised company, the REWE Group continues to stand for reliability, cooperation based on partnerships and responsibility towards employees, retailers and all the regions in which the it operates.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

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Ready for tomorrow <\/h2>\n

The REWE Group sent a strong signal in 2025 by generating more than 100 billion euros in revenue. That said, the focus remains clearly on the future. We will not waver from our path as we continue to focus on our customers and investments, all the while guided by our cooperative ethos.<\/p>\n

The market environment will remain challenging. But, thanks to its strategic focus, solid finances and the dedication of its employees, the REWE Group sees itself well positioned to continue playing an active role in shaping the future of retail and travel and tourism.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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{REWE Group} Annual Report 2025<\/h2>
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The Manage­ment and Supervisory Board<\/h2>
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\n Our Management and Supervisory Board<\/span>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":25507,"parent":28483,"menu_order":88,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"27351,27052,26994,25724,27958,27322","_relevanssi_noindex_reason":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-28567","page","type-page","status-publish","has-post-thumbnail","hentry","category-company"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/28567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=28567"}],"version-history":[{"count":9,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/28567\/revisions"}],"predecessor-version":[{"id":28680,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/28567\/revisions\/28680"}],"up":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/28483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25507"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=28567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=28567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=28567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}