{"id":25361,"date":"2025-09-23T13:10:46","date_gmt":"2025-09-23T11:10:46","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?page_id=25361"},"modified":"2026-09-02T13:06:43","modified_gmt":"2026-09-02T11:06:43","slug":"sponsorships","status":"publish","type":"page","link":"https:\/\/www.rewe-group.com\/en\/company\/corporate-culture\/sponsorships\/","title":{"rendered":"Sponsorships"},"content":{"rendered":"\n
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Through its retail divisions, the REWE Group is involved in a wide range of sponsorship activities. These range from soccer, handball, basketball, and marathons to esports and festivals. The focus is always on bringing people together, fulfilling our social responsibility, and bringing the values of our corporate culture to life.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n\n\n\n

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REWE – A STRONG PARTNER FOR SPORT AND NUTRITION<\/h2>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n\n\n\n
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1. FC K\u00f6ln – A partnership with attitude and history<\/h3>\n

REWE Group has been a partner of 1. FC K\u00f6ln since 2003 and its main and jersey partner since the 2007\/08 season – longer than any other main sponsor in the club’s history. In August 2024, the partnership was extended ahead of schedule until June 30, 2028 – a strong sign of trust and long-term cooperation, especially in challenging times.<\/p>\n

Over the past 17 years, a close, value-based partnership has grown that goes far beyond traditional advertising: REWE and FC are jointly committed to tolerance, diversity, integration, inclusion and Sustainability – among other things through creative jersey campaigns for social institutions.<\/p>\n

The promotional activities surrounding the partnership are also unique: With creative ideas, innovative formats, and special fan experiences, REWE is continuously evolving its sponsorship. From \u201cMoney Can\u2019t Buy\u201d<\/em> fan experiences to sweepstakes and digital formats, all the way to regional in-store promotions and stadium appearances, the partnership is brought to life in a variety of ways. The result is a truly special partnership that goes far beyond traditional sponsorship.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n\n\n\n

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