{"id":24093,"date":"2024-11-14T15:53:07","date_gmt":"2024-11-14T14:53:07","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?page_id=41329"},"modified":"2026-03-12T13:33:01","modified_gmt":"2026-03-12T12:33:01","slug":"digital-responsibility","status":"publish","type":"page","link":"https:\/\/www.rewe-group.com\/en\/company\/corporate-culture\/digital-responsibility\/","title":{"rendered":"Digital Responsibility"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            \n            <p>Many business areas at the REWE Group have embraced digitalisation for optimising processes, improving customer service or introducing innovative payment methods, for example. While technological progress is an important part of this, ethical and sustainability considerations are central to the REWE Group\u2019s sense of responsibility. We are committed to ensuring that digitalisation and responsibility go hand in hand, without forgetting the human dimension.<\/p>\n        <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-article-quote\" data-module-name=\"Zitat\"><div class=\"article-quote margin-row-inner\">\n    <div class=\"article-quote__inner border-content reweg-teaser-main\">\n        <div class=\"article-quote__main\">\n            <div class=\"article-quote__text\">\n                <blockquote class=\"entry-content article-quote-font-size-small\"><p>Very early on, we looked at the opportunities and risks of artificial intelligence. Three years ago, we became one of the first companies in the retail sector to publish an \u201cAI Manifesto\u201d , which provides concrete recommendations for our developers when developing and using the relevant applications \u2013 and expressly takes ethical considerations into account.<\/p>\n<\/blockquote>\n            <\/div>\n            <div class=\"article-quote__note\">\n                                    <ul class=\"article-quote__links\">\n                                                    <li class=\"article-quote__link\">\n                                <a\n    class=\"arrow-link\"\n    href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/opinions\/the-pace-of-change-is-increasing-rapidly\/\"\n        target=\"_blank\" rel=\"noopener noreferrer\">\n    To opinion article<\/a>\n                            <\/li>\n                                            <\/ul>\n                                <p class=\"article-quote__name\">Christoph Eltze, Member of the Management Board \u2013 Chief Digital and Technology Officer<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"article-quote__person\">\n            <div class=\"person-avatar m\">\n                <div class=\"focused-image-container\">\n    <img decoding=\"async\"\n        class=\"focused-image\"\n        data-focus-x=\"0.00\"\n        data-focus-y=\"0.00\"\n        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/10\/Christoph_Eltze_Portrait-768x432.jpg\"\n        alt=\"Portrait of Christoph Eltze\"\n                        loading=\"lazy\"\n         data-copyright=\"Portrait of Christoph Eltze \u00a9 REWE Group (Michael Pr\u00f6ck)\"    >\n<\/div>\n            <\/div>\n            <p class=\"article-quote__name\">Christoph Eltze, Member of the Management Board \u2013 Chief Digital and Technology Officer<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top\">\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <a href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/how-ai-helps-us-analyze-data-and-make-better-decisions\/\" target=\"_blank\" rel=\"noopener noreferrer\"    class=\"text-teaser bg-color bg-color__dark dark-bg-section with-1-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">Technology for the people<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>IT has become an integral part of our everyday lives, and its importance is growing. At the REWE Group, we are leveraging automation, algorithms and AI to optimise processes, accelerate workflows and reduce susceptibility to error. Our cooperative values and principles underpin the design of new IT solutions throughout the life cycle, keeping our algorithms and AI trustworthy, human-centric and controllable. These principles are also enshrined in our AI Manifesto. Because we believe that developing projects around artificial intelligence requires forward-looking and reliable guidelines and directives.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                            <li>\n                            <span class=\"arrow-link\">To the story<\/span>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/a>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow without-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"0.00\"\n                    data-focus-y=\"0.00\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Technology.png?t=2026040205\"\n                    alt=\"\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Technology.png?t=2026040205 1024w\"\n                    aria-description=\"\"\n                    loading=\"lazy\"\n                                    >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow without-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"0.00\"\n                    data-focus-y=\"0.00\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/02\/catch-film.jpg?t=2026040205\"\n                    alt=\"\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/02\/catch-film-1024x683.jpg 1024w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/02\/catch-film.jpg?t=2026040205 2560w\"\n                    aria-description=\"\"\n                    loading=\"lazy\"\n                                    >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-color bg-color__dark dark-bg-section\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">A focus on the responsible use of data<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>Compliance with data protection laws is a given at the REWE Group. We have gone one step further by making the careful handling of personal data an integral part of our Code of Conduct. We also actively engage in public discussion about the legal framework for data protection.<\/p>\n<p>At the REWE Group, we work closely with business partners and service providers to leverage the growing amount of data and thus better understand our business and predict future developments. Handling customer and employee data responsibly and with minimal data collection is particularly important to us.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                                                                                                    <\/ul>\n            <\/div>\n<\/div>                <\/li>\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-color bg-color__dark dark-bg-section\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n                    <div class=\"text-teaser__text entry-content\">\n                <p>Through demand-driven service offerings and more efficient, sustainable processes, we want to help shape the future of the retail sector. This includes being open to new technologies. We are often pioneers in this regard. Our innovative store formats, such as Pick&amp;Go, and our pilot projects, for example with Catch, harness the latest technologies and AI applications without losing sight of our principles. After two tests with hybrid shops in Cologne and Berlin, REWE Pick&amp;Go has reached the next milestone and opened the first fully autonomous REWE store in Munich\u2019s city centre. With the Pick&amp;Go hybrid store format, customers can choose to pay for their purchases at a traditional staffed checkout or self-checkout or to use the Pick&amp;Go checkout-free process.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                                                                                <li>\n                                <a\n    class=\"arrow-link\"\n    href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/digital-shopping-carts-facilitate-customer-navigation-while-shopping\/\"\n        target=\"_blank\" rel=\"noopener noreferrer\">\n    Digital shopping carts facilitate customer navigation while shopping<\/a>\n                            <\/li>\n                                                                                                                                                            <li>\n                                <a\n    class=\"arrow-link\"\n    href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/four-ways-to-shop-rewe-takes-hybrid-and-cashless-shopping-to-a-new-level\/\"\n        target=\"_blank\" rel=\"noopener noreferrer\">\n    Four ways to shop: REWE takes hybrid and cashless shopping to a new level<\/a>\n                            <\/li>\n                                                                        <\/ul>\n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-png-sequence\" data-module-name=\"PNG Sequenz\"><div class=\"png-sequence\">\n    <div class=\"png-sequence__main\">\n        <img decoding=\"async\"\n            class=\"cover-img bg-landspace\"\n            src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1-768x432.png\"\n            srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1-768x432.png 768w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1-1024x576.png 1024w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1-1536x864.png 1536w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1.png?t=2026040205 1920w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1-1200x675.png 1200w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1-462x550.png 462w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1-684x322.png 684w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/e-commerce_drone_delivery_logistics_1920x1080px-1.png?t=2026040205 1120w\"\n            sizes=\"100vw\"\n            loading=\"lazy\"\n            alt=\"\"\n        >\n        <img decoding=\"async\"\n            class=\"cover-img bg-portrait\"\n            src=\"\"\n            srcset=\"\"\n            sizes=\"100vw\"\n            loading=\"lazy\"\n            alt=\"\"\n        >\n        <canvas><\/canvas>\n        <button type=\"button\" class=\"btn-icon-label icon-play btn-dark-transparent skip-png-sequence\">Skip animation<\/button>\n    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <a href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-digital-puts-employee-support-avatars-to-the-test\/\" target=\"_blank\" rel=\"noopener noreferrer\"    class=\"text-teaser bg-color bg-color__light-gradient with-1-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">Strong together in the digital world<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>Knowledge is power when it comes to making digitalisation work in the long run, and we want a level playing field for everyone. However, improving digital literacy involves more than building expertise in digital products and services. Our values and principles, such as being open and able to change, and other soft skills also play a key role.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                            <li>\n                            <span class=\"arrow-link\">REWE digital puts employee-support avatars to the test<\/span>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/a>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow without-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"0.00\"\n                    data-focus-y=\"0.00\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Gemeinsam.png?t=2026040205\"\n                    alt=\"\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Gemeinsam.png?t=2026040205 1024w\"\n                    aria-description=\"\"\n                    loading=\"lazy\"\n                                    >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow without-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"0.00\"\n                    data-focus-y=\"0.00\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Online.png?t=2026040205\"\n                    alt=\"\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Online.png?t=2026040205 1024w\"\n                    aria-description=\"\"\n                    loading=\"lazy\"\n                                    >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-color bg-color__light without-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">Retail of the future<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>With 16 dedicated food fulfilment centres and over 3,300 employees, the REWE delivery service is the largest food delivery service in Germany. Offering low delivery fees, very fast delivery and a strong focus on regional products, the REWE delivers in more than 90 cities and surrounding areas throughout Germany. As a pioneer and market leader, we continue to develop our range of over 15,000 products and our services in line with the specific and ever-changing needs of our customers.<\/p>\n<p>The REWE collection service is the largest retail grocery \u201cclick &amp; collect\u201d service in Germany, with 2.000 participating stores \u2013 that\u2019s more than half of all REWE supermarkets \u2013 and more to come. We continue to develop our offerings by trialling new concepts and innovative pilot projects, especially in the areas of mobility, sustainability and digitalisation.<\/p>\n            <\/div>\n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-score-card\" data-module-name=\"Score Card\">    <div class=\"score-card-slider\">\n  <div class=\"score-card-slider__slider\">\n    <div class=\"rewe-scorecard number white\" data-unit=\"cities and surrounding areas\" data-format=\"\" data-value=\"90\" data-use-thousands-separator=\"\">\n    <div class=\"card-contents-wrapper\">\n        <div class=\"card-header\">\n            <h2 class=\"title\">We deliver.<\/h2>                            <p class=\"sub-title\">With REWE&#8217;s delivery service, customers in 90 cities and nearby areas can order groceries online and have them delivered to their doorstep.<\/p>\n                    <\/div>\n        <div class=\"card-number\">\n            <div class=\"number-wrapper\">\n                <span class=\"value\"><\/span>\n                <span class=\"unit\"><\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>  <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow without-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"0.00\"\n                    data-focus-y=\"0.00\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/REWE_Group_Digitale-Verantwortung_Lieferdienst.png?t=2026040205\"\n                    alt=\"\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/REWE_Group_Digitale-Verantwortung_Lieferdienst-1024x1024.png 1024w, https:\/\/www.rewe-group.com\/content\/uploads\/2024\/11\/REWE_Group_Digitale-Verantwortung_Lieferdienst.png?t=2026040205 1080w\"\n                    aria-description=\"\"\n                    loading=\"lazy\"\n                                    >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-color bg-color__white without-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">From tourism\u2026<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>Besides being important for the REWE Group\u2019s retail network, comprehensive omnichannel offerings that include both online and offline channels are also vital for our tourism division. The DERTOUR travel agencies, for example, are already successfully using artificial intelligence (AI) to swiftly create individualised holiday offers and customer bookings, relieve staff by handling standardised enquiries and improve customer service by responding in real time. Human customer service remains important, but AI and models like ChatGPT complement this service and help employees connect brick-and-mortar stores with online sales.<\/p>\n            <\/div>\n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow without-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"0.00\"\n                    data-focus-y=\"0.00\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Turistik.png?t=2026040205\"\n                    alt=\"\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Turistik.png?t=2026040205 720w\"\n                    aria-description=\"\"\n                    loading=\"lazy\"\n                                    >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow without-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"0.00\"\n                    data-focus-y=\"0.00\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Logistik.png?t=2026040205\"\n                    alt=\"\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Logistik.png?t=2026040205 720w\"\n                    aria-description=\"\"\n                    loading=\"lazy\"\n                                    >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-color bg-color__white without-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">\u2026to logistics<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>Artificial intelligence is also playing an increasingly important role in logistics, for example in warehouse automation. The new, fully automated \u201cRE D 39\u201d distribution centre in Magdeburg has raised the bar in this area by introducing 50 per cent automated warehouse processes to streamline the supply of goods. Under this innovative concept, 50 per cent of the range is picked automatically, while the remaining 50 per cent is packed manually, making possible a more ergonomically designed workplace. AI-powered algorithms are also used to further improve efficiency and ergonomics.<\/p>\n            <\/div>\n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white\">\n<div class=\"wp-block-myblocks-row-full-2columns row-full-2columns my-row-block row-full\">\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-color bg-color__white\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">Growth through collaboration<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>Digitalisation relies on networking \u2013 among societies, products and companies. To ensure its success, it must be viewed as a dialogue in which every stakeholder plays a part.<\/p>\n<p>Our approach to collaboration relies on sharing knowledge with customers, interested companies, policymakers and scientists. Lifelong learning is important to us, and we constantly seek out new perspectives to broaden our horizons, whether at conferences, in partnerships or through cooperative approaches. We are open to suggestions, feedback and ideas, and we try to incorporate as many different perspectives as possible. Our aim, whether through project partnerships, collaborative initiatives or joint ventures, is to encourage and develop innovation. Our partners are listed here again.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                                                                                                    <\/ul>\n            <\/div>\n<\/div>                <\/li>\n                                            <li>\n                    \n    <a href=\"https:\/\/www.bitkom.org\/EN\" target=\"_blank\" rel=\"noopener noreferrer\"    class=\"text-teaser bg-color bg-color__light with-1-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">Bitkom<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>Bitkom e.V. is the biggest digital association in Germany and represents more than 2,200 member companies. Many of our employees are involved in Bitkom\u2019s work, including in data protection, public affairs, Bitkom\u2019s retail working group and the creation of AI guidelines.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                            <li>\n                            <span class=\"arrow-link\">To Bitkom<\/span>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/a>                <\/li>\n                                            <li>\n                    \n    <a href=\"https:\/\/www.bvdw.org\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"    class=\"text-teaser bg-color bg-color__light with-1-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">German Association for the Digital Economy (BVDW)<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>The German Association for the Digital Economy (Bundesverband Digitale Wirtschaft e.V. \u2013 BVDW) represents the interests of companies that operate digital business models or whose value creation is based on the use of digital technologies. Digital business models are also becoming increasingly important for the REWE Group, in the growing retail media business segment for example, and REWE Group employees are contributing to this topic and others at the BVDW.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                            <li>\n                            <span class=\"arrow-link\">To BVDW<\/span>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/a>                <\/li>\n                                            <li>\n                    \n    <a href=\"https:\/\/ki-verband.de\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"    class=\"text-teaser bg-color bg-color__light with-1-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">German AI Association<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>The German AI Association is made up of companies that develop or use artificial intelligence (AI) applications. The German AI Association drafts position papers, for example on the EU AI Act, and has developed an AI quality seal to promote the responsible use of artificial intelligence. The REWE Group is already using AI applications that will, over the coming years, play an increasingly important role in retail to optimise processes, improve customer service and reduce staff workloads. aiSpace is just one of the projects in which REWE Group and the German AI Association are working together.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                            <li>\n                            <span class=\"arrow-link\">To German AI Association<\/span>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/a>                <\/li>\n                                            <li>\n                    \n    <a href=\"https:\/\/www.ki.nrw\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"    class=\"text-teaser bg-color bg-color__light with-1-link\"  data-module-name=\".teaser-contentmodul\">\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        <h2 class=\"text-teaser__title smaller\">KI.NRW<\/h2>\n                    <div class=\"text-teaser__text entry-content\">\n                <p>KI.NRW is the central AI networking initiative for the German state of North Rhine-Westphalia and was set up to pool, strengthen and build expertise in artificial intelligence. An important aim is to accelerate the transfer of AI from cutting-edge research to industry in an efficient and practical way. The REWE Group has a close partnership with KI.NRW.<\/p>\n            <\/div>\n        \n        \n                    <ul class=\"text-teaser__links\">\n                                                            <li>\n                            <span class=\"arrow-link\">To KI NRW<\/span>\n                        <\/li>\n                                                <\/ul>\n            <\/div>\n<\/a>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-myblocks-row-full-2columns-cell row-cell row-full-2columns-cell my-cell-block\"><div class=\"myblock-wrapper block-my-text-teaser-gallery\" data-module-name=\"Teaser Contentmodul\"><div class=\"text-tasers-wrapper\">\n            <div class=\"text-taser-slider\">\n    <div class=\"text-taser-slider__slider\">\n        <ul class=\"rwgs__inner\">\n                                            <li>\n                    \n    <div\n    class=\"text-teaser bg-image dark-bg-section text-color-white link-hover-color-yellow without-link\"  data-module-name=\".teaser-contentmodul\">\n            <div class=\"text-teaser__background-wrapper\">\n            <div class=\"focused-image-container\">\n                <img decoding=\"async\"\n                    class=\"focused-image\"\n                    data-focus-x=\"0.00\"\n                    data-focus-y=\"0.00\"\n                    src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Zusammenarbeit.png?t=2026040205\"\n                    alt=\"\"\n                    srcset=\"https:\/\/www.rewe-group.com\/content\/uploads\/2024\/10\/REWE_Group_Digitale-Verantwortung_Zusammenarbeit.png?t=2026040205 1024w\"\n                    aria-description=\"\"\n                    loading=\"lazy\"\n                                    >\n            <\/div>\n        <\/div>\n        <div class=\"text-teaser__inner reweg-teaser-main\">\n        \n        \n        \n            <\/div>\n<\/div>                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-yellow section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-text-block block-ingrid\" data-module-name=\"Headline Copy Link\">    <div class=\"textblock margin-row-inner\">\n        <div class=\"entry-content\">\n            <h2 class=\"smaller\">The images on this page were partly generated with AI.<\/h2>\n                    <\/div>\n\n            <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-post-slider\" data-module-name=\"Relevant Content Collection\">    <div class=\"posts-slider\">\n    <div class=\"posts-slider__inner row-margin-single\">\n        <div class=\"posts-slider__header\">\n            <h2 class=\"posts-slider__title\">Read more<\/h2>\n            \n                    <\/div>\n        <div class=\"posts-slider__slider\">\n            <ul class=\"rwgs__inner\">\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-opens-test-store-with-pickgo-technology-in-hanover\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-opens-test-store-with-pickgo-technology-in-hanover\\\/&quot;,&quot;element_name&quot;:&quot;REWE opens test store with Pick&amp;amp;Go technology in Hanover&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Rewe-Pick-and-Go.jpg?t=2026040205\"\n                        alt=\"The picture shows the entrance to a store with large illuminated signs saying \"REWE\" in red and \"Pick&#038;Go\" in turquoise.\"\n                        loading=\"lazy\"\n                         data-copyright=\"The picture shows the entrance to a store with large illuminated signs saying &quot;REWE&quot; in red and &quot;Pick&amp;Go&quot; in turquoise. \u00a9S.Verissimo\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">25 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">REWE opens test store with Pick&amp;Go technology in Hanover<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28137\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE opens test store with Pick&amp;amp;Go technology in Hanover&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/counterquestion-why-should-a-woman-hesitate\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/counterquestion-why-should-a-woman-hesitate\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Counterquestion: Why should a woman hesitate?&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Debora-Agelidu-Portaraet.jpg?t=2026040205\"\n                        alt=\"The picture shows Debora Agelidu. She is standing at a fruit and vegetable display in a supermarket.\"\n                        loading=\"lazy\"\n                         data-copyright=\"The picture shows Debora Agelidu. She is standing at a fruit and vegetable display in a supermarket. \u00a9REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Counterquestion: Why should a woman hesitate?&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28147\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Counterquestion: Why should a woman hesitate?&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/drive-by-shopping-rewe-now-also-offers-drivego\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/drive-by-shopping-rewe-now-also-offers-drivego\\\/&quot;,&quot;element_name&quot;:&quot;Drive-by shopping: REWE now also offers Drive&amp;amp;Go&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/rewe-drive-go-euskirchen.jpg?t=2026040205\"\n                        alt=\"A person sits in the driver's seat of a car and holds a smartphone out of the window, while a REWE Drive&#038;Go employee outside holds out a device for scanning or payment. An open trunk compartment and a building with signage can be seen in the background.\"\n                        loading=\"lazy\"\n                         data-copyright=\"A person sits in the driver&#039;s seat of a car and holds a smartphone out of the window, while a REWE Drive&amp;Go employee outside holds out a device for scanning or payment. An open trunk compartment and a building with signage can be seen in the background. \u00a9Michael Breuer I Photokonzept\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">24 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">Drive-by shopping: REWE now also offers Drive&amp;Go<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28124\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Drive-by shopping: REWE now also offers Drive&amp;amp;Go&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/encourage-support-ask-questions\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/encourage-support-ask-questions\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Encourage, support, ask questions&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Elisabeth-Promberger-Portrait-1.jpg?t=2026040205\"\n                        alt=\"Portrait of Elisabeth Promberger\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portr\u00e4t von Elisabeth Promberger \u00a9 REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">16 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Encourage, support, ask questions&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28080\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Encourage, support, ask questions&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/rewe-and-nahkauf-customers-show-their-heart\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/rewe-and-nahkauf-customers-show-their-heart\\\/&quot;,&quot;element_name&quot;:&quot;REWE and nahkauf customers show their heart&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/tafeltueten-ergebnis-west-scaled.jpg?t=2026040205\"\n                        alt=\"Person with Bo plush toy in the market holding a Tafetl\u00fcte.\"\n                        loading=\"lazy\"\n                         data-copyright=\"Person with Bo plush toy in the store holding a Tafetl\u00fcte. \u00a9REWE\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">12 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">REWE and nahkauf customers show their heart<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28109\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;REWE and nahkauf customers show their heart&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/performance-alone-is-not-enough-it-needs-visibility-and-networks\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/performance-alone-is-not-enough-it-needs-visibility-and-networks\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Performance alone is not enough. It needs visibility and networks&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Wenke-Weissmann.jpg?t=2026040205\"\n                        alt=\"Portrait of Wenke Wei\u00dfmann\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portrait of Wenke Wei\u00dfmann \u00a9Hochglanzfilm for REWE Group\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">11 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Performance alone is not enough. It needs visibility and networks&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"28034\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Performance alone is not enough. It needs visibility and networks&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-press_release\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/press-releases\/sustainable-innovative-and-longer-lasting-rewe-group-sets-a-new-standard-in-hydroponic-cultivation-with-its-loose-leaf-lettuce\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/press-releases\\\/sustainable-innovative-and-longer-lasting-rewe-group-sets-a-new-standard-in-hydroponic-cultivation-with-its-loose-leaf-lettuce\\\/&quot;,&quot;element_name&quot;:&quot;Sustainable, innovative and longer-lasting: REWE Group sets a new standard in hydroponic cultivation with its loose-leaf lettuce&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2026\/03\/Hydroponik-Anbau.png?t=2026040205\"\n                        alt=\"A large greenhouse shows densely planted rows of green lettuce in a hydroponic system. The plants grow in long beds.\"\n                        loading=\"lazy\"\n                         data-copyright=\"A large greenhouse shows densely planted rows of green lettuce in a hydroponic system. The plants grow in long beds. \u00a9 Endless Summer\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Press release<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">9 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">Sustainable, innovative and longer-lasting: REWE Group sets a new standard in hydroponic cultivation with its loose-leaf lettuce<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"27971\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;Sustainable, innovative and longer-lasting: REWE Group sets a new standard in hydroponic cultivation with its loose-leaf lettuce&quot;,&quot;post_type&quot;:&quot;press_release&quot;,&quot;post_category&quot;:&quot;Product range&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                                    <li class=\"posts-slider__slide medium\">\n                        <div class=\"post-teaser post-teaser_default medium type-post\">\n    <a\n        href=\"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/stories\/equal-opportunities-need-visibility\/\"\n        class=\"post-teaser__inner\"\n                data-tracking=\"{&quot;event&quot;:&quot;click_teaser&quot;,&quot;link_url&quot;:&quot;https:\\\/\\\/www.rewe-group.com\\\/en\\\/press-and-media\\\/newsroom\\\/stories\\\/equal-opportunities-need-visibility\\\/&quot;,&quot;element_name&quot;:&quot;&amp;#8220;Equal opportunities need visibility&amp;#8221;&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;}\"\n    >\n                                <div class=\"post-teaser__background-wrapper\">\n                <div class=\"focused-image-container\">\n                    <img decoding=\"async\"\n                        class=\"focused-image\"\n                        data-focus-x=\"0.00\"\n                        data-focus-y=\"0.00\"\n                        src=\"https:\/\/www.rewe-group.com\/content\/uploads\/2025\/10\/Daniela_Buechel_Portrait_V2-1.jpg?t=2026040205\"\n                        alt=\"Portrait of Dr. Daniela B\u00fcchel\"\n                        loading=\"lazy\"\n                         data-copyright=\"Portrait of Dr. Daniela B\u00fcchel \u00a9 REWE Group (Michael Pr\u00f6ck)\" data-copyright-wrapper=\".post-teaser__inner\"                    >\n                <\/div>\n            <\/div>\n                <div class=\"post-teaser__content-wrapper\">\n            <p class=\"post-teaser__type\">Story<\/p>\n                        <div class=\"post-teaser__content\">\n                <p class=\"post-teaser__note\">9 March 2026<\/p>\n                <h3 class=\"post-teaser__title\">&#8220;Equal opportunities need visibility&#8221;<\/h3>                            <\/div>\n        <\/div>\n    <\/a>\n            <button\n        type=\"button\"\n        class=\"btn-icon icon-add add2basket small\"\n        aria-label=\"add to collection\"\n        data-post-id=\"27958\"\n        data-blog-id=\"3\"\n        data-tracking=\"{&quot;event&quot;:&quot;click_add_to_collection&quot;,&quot;modul_name&quot;:&quot;.teaser-editorial&quot;,&quot;post_title&quot;:&quot;&amp;#8220;Equal opportunities need visibility&amp;#8221;&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;post_category&quot;:&quot;Company&quot;}\"\n    ><\/button>\n<\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-myblocks-section block-section section-bg-white section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><div class=\"myblock-wrapper block-my-twitter-icon-teaser\" data-module-name=\"Teaser LinkedIn Icon\"><div class=\"myblock-wrapper\">\n    <div class=\"linkedin-teaser\" data-module-name=\".linkedin-teaser\">\n        <div class=\"contents\">\n            <div class=\"contents-inner\">\n                <h2 class=\"typo-xl\">Join the discussion on <\/h2>\n                <div class=\"entry-content\">\n                    <p data-pm-slice=\"1 1 []\">Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n                <\/div>\n                <p class=\"link\">\n                    <a\n                        href=\"https:\/\/de.linkedin.com\/company\/rewegroup\"\n                        class=\"arrow-link btn-white\"\n                        target=\"_blank\" rel=\"noopener noreferrer\"                    >\n                        To LinkedIn feed                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\n                    <div class=\"post-teaser post-teaser_default post-teaser__pattern pattern6 red-pattern\">\n                <div class=\"post-teaser__inner has-illustration\">\n                    <div class=\"post-teaser__content-wrapper\">\n                        <div class=\"post-teaser__illustration\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As an industry pioneer in online grocery shopping, the REWE Group is driving digitalisation in marketing, sales, purchasing and logistics. For us, the development and use of complex technologies comes with a special responsibility. We are actively shaping the digital future in dialogue with policymakers, businesses, associations, social organisations, scientists and customers.<\/p>\n","protected":false},"author":1,"featured_media":25198,"parent":3537,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-24093","page","type-page","status-publish","has-post-thumbnail","hentry","category-company"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/24093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=24093"}],"version-history":[{"count":32,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/24093\/revisions"}],"predecessor-version":[{"id":28060,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/24093\/revisions\/28060"}],"up":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/3537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/25198"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=24093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=24093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=24093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}