{"id":22687,"date":"2024-07-10T15:53:04","date_gmt":"2024-07-10T13:53:04","guid":{"rendered":"https:\/\/www.rewe-group.com\/de\/?page_id=37703"},"modified":"2026-10-06T12:28:47","modified_gmt":"2026-10-06T10:28:47","slug":"a-varied-diet-for-conscious-nutrition","status":"publish","type":"page","link":"https:\/\/www.rewe-group.com\/en\/responsibility\/sustainability-projects\/a-varied-diet-for-conscious-nutrition\/","title":{"rendered":"A varied diet for conscious nutrition"},"content":{"rendered":"\n
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    The REWE GROUP touches the lives of millions of customers. We want to make it easy for our customers to shop mindfully and help them make sustainable choices. We are committed to promoting a varied diet that includes plant-based foods as well as organic and regional products.<\/p>\n

    We offer a wide range of plant-based products at our REWE and PENNY stores. Our innovative private labels, REWE Bio Pflanzlich and Food for Future, aim to highlight just how vibrant and varied the world of plant-based nutrition can be. We offer the largest selection of organic foods and are constantly expanding our regional and local offerings.<\/p>\n

    Our REWE fully plant-based supermarket in Berlin, which opened in 2024, showcases the variety, diversity, and quality of plant-based foods.<\/p>\n <\/div>\n \n \n \n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n\n\n\n

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    Organic products at REWE<\/h2>

    With more than 3,200 items, REWE has the largest selection of organic products in the German food retail sector.<\/p>\n <\/div>\n

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    Vegan products at REWE<\/h2>

    In Germany, REWE offers over 1,800 purely plant-based own-brand and branded products.<\/p>\n <\/div>\n

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    Organic products at PENNY<\/h2>

    The PENNY range includes over 800 organic products.<\/p>\n <\/div>\n

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    Vegan service counter<\/h2>

    20 percent of REWE customers would like a vegan range at the service counter.<\/p>\n <\/div>\n

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    Our Goals<\/h2>
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    • For the first time, in 2024 we calculated the breakdown of plant-based and animal-based products in the total product range (excluding beverages) for REWE and PENNY in Germany, based on the current WWF methodology. The result: The share of plant-based products in the product assortment will be 54 percent in 2024.<\/p>\n<\/li>\n

    • Our goal is to increase the share of plant-based products in the total product assortment (excluding beverages) at REWE and PENNY in Germany to 60 percent by 2035.<\/p>\n<\/li>\n <\/ul>\n <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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      Our Protein Strategy<\/h2>\n <\/div>\n\n <\/div>\n<\/div>\n\n
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        \n \"Vegetable\n <\/div>\n <\/div>\n
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        As one of Europe\u2019s largest food retailers, we aim to be a pioneer in shaping a more sustainable diet. We see it as our responsibility to actively contribute to the nutrition of the future. This includes the long-term expansion of our plant-based offerings in our markets as well as innovative FoodTech solutions.<\/p>\n

        We have embarked on this path\u2014and are developing a comprehensive protein strategy for REWE, PENNY Germany, and BILLA. With our protein strategy, we aim to raise awareness of more mindful eating without being patronizing. The protein strategy is a central component of our climate strategy and aims for a balanced mix of plant-based, alternative, and animal protein sources.<\/p>\n <\/div>\n \n \n \n

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        • \n \n The REWE GROUP’s Protein Strategy<\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n
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          \n \"Cl\u00e9ment\n <\/div>\n <\/div>\n
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          Cl\u00e9ment Tischer on the food of the future<\/h2>\n
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          In light of climate change and the growing global population, it is becoming increasingly important to transform the food system. Innovative product lines, such as alternative protein sources, are the specialty of Cl\u00e9ment Tischer, Head of FoodTech at REWE GROUP. In our \u201cThree Questions With\u201d series, he shares his thoughts on the necessary nutritional shift.<\/p>\n <\/div>\n \n \n \n

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          • \n \n 3 Questions with Cl\u00e9ment Tischer<\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n
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            REWE GROUP Collaborates with FoodTech Startups<\/h2>\n
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            REWE is launching plant-based ham and sausages with a meat-like texture. The \u201cLEKKA\u201d ham alternative from the startup Project Eaden impresses with its rich flavor.<\/p>\n<\/div>\n <\/div>\n \n \n \n

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            • \n \n To press release <\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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                Measures and Projects<\/h2>\n
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                We actively promote a balanced diet through various projects and initiatives. Our wide range of organic products is one example.<\/p>\n

                Organic foods represent an important and growing consumer segment. Produced using more socially and environmentally sustainable methods and adhering to higher animal welfare standards, these products have a positive impact on people, animals, and the environment. This is an area where we can make a significant difference, particularly with our private-label brands. For the suppliers and farms that produce our organic private-label products, we have established a comprehensive set of requirements that, in many cases, exceed EU regulations on the production and labeling of organic products.<\/p>\n

                With a range of nearly 3,000 products at REWE and more than 500 at PENNY, we offer the largest selection of organic products in the German food retail sector. The REWE GROUP in Austria offers more than 1,100 organic products. And with around 1,000 REWE-brand organic products, REWE offers the largest private-label organic food selection of any German food retailer.<\/p>\n <\/div>\n \n \n \n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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                  The winding road to success: PENNY\u2019s \u201corganic heroes\u201d tackle food waste <\/h2>\n
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                  With the launch of its \u201cNaturgut Bio-Helden\u201d organic heroes line in 2016, PENNY paved the way for the rest of the industry. Imperfect fruits and vegetables have been a hit ever since.<\/p>\n <\/div>\n \n \n \n

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                  • \n \n To the story<\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n\n\n\n
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                      More than ten years of partnership: REWE GROUP and Naturland <\/h2>\n
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                      We have been working closely with the world\u2019s largest organic association, Naturland, since 2009 to promote organic farming and make organic products available to a wider market. Our partnership with Naturland has enabled us to offer a growing and diverse selection of regional and international products in our stores.<\/p>\n <\/div>\n \n \n \n

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                      • \n \n To the press release<\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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                          Local Partnerships in Agriculture<\/h2>\n
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                          We are a reliable partner for local farmers and foster close relationships with them. Through these local partnerships, our cooperative is breaking new ground in the German food retail sector by supporting local suppliers and producers. In recognition of our responsibilities to the local community, we pursue long-term partnerships with small farms in the vicinity of our stores.<\/p>\n <\/div>\n \n \n \n

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                          • \n \n To the story<\/a>\n <\/li>\n
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                              Competence Center for Agriculture<\/h2>\n
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                              In 2023, the cooperative REWE GROUP became the first food retailer in Germany to establish a Center of Excellence for Agriculture. The Agriculture Competence Center brings together expertise from the retail and agricultural sectors. The shared goal: to develop groundbreaking, concrete projects that actively shape the structural transformation of German agriculture.<\/p>\n <\/div>\n \n \n \n

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                              • \n \n To the Agriculture Competence Center<\/a>\n <\/li>\n
                              • \n \n To the story<\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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                                  Trends Through Innovation<\/h2>\n
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                                  We make every effort to inspire our customers with fresh ideas and innovative products, many of which have set trends in the German market. To deliver such innovations, we rely on partnerships with startups, whose products and services support the necessary transformative processes in the value chain.<\/p>\n <\/div>\n \n \n \n

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                                  • \n \n To the story<\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n\n\n\n
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                                      Enabling Informed Choices with Nutri-Score <\/h2>\n
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                                      Nutri-Score is a food labeling system that allows consumers to assess a product\u2019s nutritional content, including its fruit and vegetable content, at a glance. REWE and PENNY in Germany have introduced Nutri-Score for their private-label products to help customers make informed food choices.<\/p>\n <\/div>\n \n \n \n

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                                      • \n \n To the opinion piece<\/a>\n <\/li>\n
                                      • \n \n To the website<\/a>\n <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/li>\n <\/ul>\n <\/div>\n<\/div> <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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                                        Read more<\/h2>\n \n <\/div>\n
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                                          Corporate report<\/p>\n

                                          21 August 2026<\/p>\n <\/div>\n\n

                                          Sustainability Progress Report 2025<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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                                          Story<\/p>\n

                                          10 June 2026<\/p>\n <\/div>\n\n

                                          Milestone reached: 100% traceable cotton from the initiative<\/h3>\n

                                          As a trading and tourism company, we source products and services from a large number of suppliers and from different global supply chains. We want to reduce the ecological and social impact of our actions wherever possible. REWE Group has now reached a milestone: we have succeeded in physically tracing 100 percent of the Cotton made in Africa cotton used in our own brands back to its origin<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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                                          Story<\/p>\n

                                          22 May 2026<\/p>\n <\/div>\n\n

                                          Lettuce on supermarket roofs: REWE brings green farming to series production<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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                                          Press release<\/p>\n

                                          19 January 2026<\/p>\n <\/div>\n\n

                                          Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>\n

                                          Tripartite agreement strengthens cooperation between trade and agriculture and creates a reliable basis for the future<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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                                          \n \"Cows\n <\/div>\n \n <\/div>\n\n
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                                          Press release<\/p>\n

                                          16 December 2025<\/p>\n <\/div>\n\n

                                          REWE and Bioland launch partnership for more organic products<\/h3>\n

                                          Working together for sustainable agriculture and an expanded association-certified organic range in supermarkets<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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                                          Story<\/p>\n

                                          28 November 2025<\/p>\n <\/div>\n\n

                                          The future starts on your plate: the Planetary Health Diet – and why we are following it<\/h3>\n

                                          According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and daily companion to our customers, we are working hard to tackle this challenge. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

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                                          Guideline<\/p>\n

                                          27 November 2025<\/p>\n <\/div>\n\n

                                          Guideline on animal welfare<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
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                                          \n \"Four\n <\/div>\n \n <\/div>\n\n
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                                          Story<\/p>\n

                                          13 November 2025<\/p>\n <\/div>\n\n

                                          Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>\n

                                          More and more people are consciously opting for plant-based foods – whether for health reasons, out of consideration for animal welfare or out of responsibility towards the environment.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":30,"featured_media":22408,"parent":3526,"menu_order":66,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"26029,24833,23940,27768,25668,27035","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-22687","page","type-page","status-publish","has-post-thumbnail","hentry","category-responsibility"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/22687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/comments?post=22687"}],"version-history":[{"count":72,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/22687\/revisions"}],"predecessor-version":[{"id":31333,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/22687\/revisions\/31333"}],"up":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/pages\/3526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/22408"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=22687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=22687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=22687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}