{"id":16651,"date":"2021-11-30T10:00:00","date_gmt":"2021-11-30T09:00:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=guidline&p=16651"},"modified":"2026-09-29T14:20:29","modified_gmt":"2026-09-29T12:20:29","slug":"guideline-on-circular-economy","status":"publish","type":"guidline","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/publications\/guidelines\/guideline-on-circular-economy\/","title":{"rendered":"Guideline on Circular Economy"},"content":{"rendered":"\n
\n
\n
\n
\n \n

For us at the REWE GROUP, promoting a circular economy is a meaningful approach towards conserving resources, protecting the environment and combating climate change. Our Guidelines on the Circular Economy provide our employees and suppliers with a structure for continually evaluating and refining the efficient use of raw materials and the design of products and processes, whilst also closing the loop for more and more materials.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n
\n
\n

Background<\/h2>\n

In a linear economy, raw materials that have been used for the manufacture of a product and are no longer needed are not recycled. Instead, they are simply thrown away, and because they are usually incinerated, they cannot be reused. The global demand for resources to manufacture new products has increased dramatically in the past 50 years, and the volume of man-made materials is also growing.\u00a0This rapid rise in the consumption of resources as well as an increase in the volume of waste and associated emissions into the water, air and soil have negatively impacted both the environment and the climate.<\/p>\n

At the REWE GROUP, we want to address these challenges in our own value chains and work with our suppliers to develop measures for reducing the consumption of resources and, where possible, gradually recycle products and raw materials at the end of their useful life.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

\n
\n

Our Goals<\/h2>\n

At the REWE GROUP, it is our goal to use the circular economy to reduce the consumption of resources within our product value chains to make a positive contribution towards protecting the environment and combating climate change. Our circular economy strategy is based on three principles: reduce, reuse, recycle. By applying these principles throughout the life cycle of our products, we aim to avoid waste and ensure that resources are used as long and as thoroughly as possible.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n

\n
\n

Our Measures<\/h2>\n

At the REWE GROUP, we are constantly looking at potential ways to further develop the circular economy within our group. This involves evaluating the use of resources and the generation of waste in our key supply chains so that we can develop further strategic measures and goals. Also with regard to our internal material flows, our company is developing ways to recycle reusable materials throughout the value chain and reduce the demand for primary resources.<\/p>\n

Our private-label product ranges will focus on products that embrace the principles of reduce, reuse, recycle to make a positive contribution to creating a circular economy. These principles will also be integrated more closely into our purchasing processes and existing environmental programmes.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n \n
\n

Guideline<\/h2>\n

Download \u201eGuideline on Circular Economy\u201c as a PDF here.<\/p>\n<\/div>\n

\n Download<\/span>\n <\/div>\n <\/div>\n
\n <\/svg>\n <\/div>\n <\/a>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n

Read more<\/h2>\n \n <\/div>\n
\n
    \n
  • \n
    \n \n
    \n \n\n
    \n \"A\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Corporate report<\/p>\n

    21 August 2026<\/p>\n <\/div>\n\n

    Sustainability Progress Report 2025<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
  • \n
    \n \n
    \n \n\n
    \n \"Close-up\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    10 June 2026<\/p>\n <\/div>\n\n

    Milestone reached: 100% traceable cotton from the initiative<\/h3>\n

    As a trading and tourism company, we source products and services from a large number of suppliers and from different global supply chains. We want to reduce the ecological and social impact of our actions wherever possible. REWE Group has now reached a milestone: we have succeeded in physically tracing 100 percent of the Cotton made in Africa cotton used in our own brands back to its origin<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"The\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    22 May 2026<\/p>\n <\/div>\n\n

    Lettuce on supermarket roofs: REWE brings green farming to series production<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
  • \n
    \n \n
    \n \n\n
    \n \"From\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Press release<\/p>\n

    19 January 2026<\/p>\n <\/div>\n\n

    Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>\n

    Tripartite agreement strengthens cooperation between trade and agriculture and creates a reliable basis for the future<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Cows\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Press release<\/p>\n

    16 December 2025<\/p>\n <\/div>\n\n

    REWE and Bioland launch partnership for more organic products<\/h3>\n

    Working together for sustainable agriculture and an expanded association-certified organic range in supermarkets<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n \n\n
    \n \"Globe\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    28 November 2025<\/p>\n <\/div>\n\n

    The future starts on your plate: the Planetary Health Diet – and why we are following it<\/h3>\n

    According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and daily companion to our customers, we are working hard to tackle this challenge. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

  • \n
    \n \n
    \n
    \n <\/svg>\n <\/div>\n \n\n \n
    <\/div>\n <\/div>\n\n
    \n
    \n
    \n
    \n

    Guideline<\/p>\n

    27 November 2025<\/p>\n <\/div>\n\n

    Guideline on animal welfare<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
  • \n
    \n \n
    \n \n\n
    \n \"Four\n <\/div>\n \n <\/div>\n\n
    \n
    \n
    \n
    \n

    Story<\/p>\n

    13 November 2025<\/p>\n <\/div>\n\n

    Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>\n

    More and more people are consciously opting for plant-based foods – whether for health reasons, out of consideration for animal welfare or out of responsibility towards the environment.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":0,"footnotes":""},"categories":[5],"tags":[],"sales_line":[19],"focus_theme":[142],"class_list":["post-16651","guidline","type-guidline","status-publish","hentry","category-responsibility","sales_line-rewe-group","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/guidline\/16651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/guidline"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/guidline"}],"version-history":[{"count":16,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/guidline\/16651\/revisions"}],"predecessor-version":[{"id":31284,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/guidline\/16651\/revisions\/31284"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=16651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=16651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=16651"},{"taxonomy":"sales_line","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/sales_line?post=16651"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=16651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}