{"id":68,"date":"2020-11-26T14:48:47","date_gmt":"2020-11-26T13:48:47","guid":{"rendered":"https:\/\/www.rewe-group.com\/?post_type=brand&#038;p=68"},"modified":"2025-05-28T14:36:59","modified_gmt":"2025-05-28T12:36:59","slug":"penny","status":"publish","type":"brand","link":"https:\/\/www.rewe-group.com\/en\/company\/structure-and-saleslines\/penny\/","title":{"rendered":"PENNY"},"content":{"rendered":"\n<div class=\"wp-block-myblocks-template-root template-root\">\n<div class=\"wp-block-myblocks-section block-section section-bg-gray section-padding-top section-padding-bottom\">\n<div class=\"wp-block-myblocks-row-full-single row-full-single my-row-block row-full\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":3598,"template":"","meta":{"_acf_changed":false,"footnotes":""},"brand_taxonomy":[11],"class_list":["post-68","brand","type-brand","status-publish","has-post-thumbnail","hentry"],"acf":{"opener_title":"","opener_text":"","hero_hide_excerpt":false,"opener_links":false,"brand_teaser_text":"<p>First stop, PENNY \u2013 the discounter&#8217;s 2,123 branches nationwide are synonymous with freshness and quality at low discount prices. With a large selection of fruit and vegetables, regional and sustainable products and convenience foods, as well as vegetarian and vegan products, PENNY offers all the variety of a modern convenience store.<\/p>\n","brand_intro":"<p>First stop, PENNY \u2013 the discounter&#8217;s 2,123 branches nationwide are synonymous with freshness and quality at low discount prices.<\/p>\n","brand_content":"<p>PENNY is the discounter at the heart of people\u2019s lives which offers high-quality produce, a customer-focused range with a wide selection of fresh products and attractive promotions, all at permanently affordable prices. As a modern convenience store, the local neighbourhood is the focus of PENNY\u2019s activities and messaging. PENNY sees itself as an integral part of the areas it serves and engages with local projects near its stores like the &#8220;F\u00f6rderpenny&#8221;. Thanks to their central location, convenient opening hours and a large selection of own brands, such as Naturgut (organic) and the vegan brand, Food for Future, the stores provide maximum quality and flexibility. PENNY\u2019s latest innovation is its \u201cmarket hall\u201d concept which will be systematically rolled out now. This makes PENNY the first discounter in Germany trying this innovative design sees conventional shelving replaced by market stalls. The innovative small-space concept is specially tailored to Penny stores that are not ideally suited to the market hall concept due to their size or layout. Here too, Penny is an industry pioneer.<\/p>\n","brand_url":"https:\/\/www.penny.de\/","brand_overwrite_article_slider_category":false,"exclude_search":false,"exclude_basket":false,"priority_keywords":""},"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/brand\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/brand"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/brand"}],"version-history":[{"count":7,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/brand\/68\/revisions"}],"predecessor-version":[{"id":24824,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/brand\/68\/revisions\/24824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/3598"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"brand_taxonomy","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/brand_taxonomy?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}