{"id":26841,"date":"2025-01-23T13:37:00","date_gmt":"2025-01-23T12:37:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=3questions&p=26841"},"modified":"2026-02-24T13:19:13","modified_gmt":"2026-02-24T12:19:13","slug":"elisabeth-promberger-on-the-value-of-regional-product-ranges","status":"publish","type":"3questions","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/three-questions\/elisabeth-promberger-on-the-value-of-regional-product-ranges\/","title":{"rendered":"Elisabeth Promberger on the value of regional product ranges"},"content":{"rendered":"\n
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    This week, you attended the Regional-Star 2025 award ceremony, which honors regional concepts from agriculture, the food industry and trade every year. Why was this important to you?<\/h2>\n
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    The Regional Star award ceremony at the International Green Week is always something very special, especially as REWE and REWE stores are regularly among the award winners. This year, REWE Group once again entered the competition with some great concepts. We have been marketing regional and local products very successfully for many years, something we can be proud of. We are committed to sustainable and strong local agriculture. That’s why it was a pleasure for me to be involved in the award ceremony and to take part in the exchange.<\/p>\n <\/div>\n <\/li>\n

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    What regionality concept does the REWE Region South, which you head, pursue?<\/h2>\n
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    REWE Region S\u00fcd set out many years ago to offer local and regional products in its stores. The goal is clear: as much regional produce as possible! Today, more than 80 percent of the fruit and vegetables in season come from Bavarian cultivation. In total, we offer over 6,500 products from Bavaria. Since 2015, we have been using meat in our butcher’s counters that is certified according to the criteria of the state seal “Gepr\u00fcfte Qualit\u00e4t Bayern”. And in addition to the origin, the farming is also important to us. That’s why we work closely with Bavarian producer associations and, thanks to this alliance with our Bavarian farmers, we have been able to offer meat in husbandry form 3 since last year – be it pork, beef, oxen or chicken.<\/p>\n

    Of course, customers also need to be convinced of the regional and local products and their quality. That’s why we invest a lot in communication. It is particularly important to us to inform customers about the benefits of products from the region.<\/p>\n <\/div>\n <\/li>\n

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    Working with local and regional producers also means more work for your teams than if you were to buy all your goods from larger producers, you have to be honest. Why do regional ranges still play such an important role in your markets?<\/h2>\n
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    Thanks to our cooperative structures, we are at home in our respective regions. That is why we also feel a strong connection to local agriculture. Our retailers are rooted locally, they know the local producers and form local partnerships on an equal footing. With our regionality strategy, we want to make our contribution to preserving the typical small-scale agriculture in Bavaria and securing jobs in Bavarian agriculture. We want to establish sustainable regional cycles so that agricultural businesses and farms can continue to operate successfully for generations to come.<\/p>\n

    Regionality is our passion. This is what we, our markets, our retailers and our purchasing teams stand for. This spurs us on mutually. In order to successfully offer regional products, you also have to be able to rethink, because regionality is manual work! Every regional producer is different. That’s why we have created structures with our own regionality team to make it as easy and uncomplicated as possible to include products from regional producers on our shelves.<\/p>\n

    Regionality has now become an important differentiating factor because customers really appreciate regional products. I am convinced that good and fair partnerships with regional producers are increasingly becoming a decisive competitive factor, especially for fruit and vegetables and in the butcher’s shop. We don’t just talk about regionality, we live it – in our structures, in our heads and in our hearts.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n\n

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    About:<\/h2>

    \n Elisabeth Promberger <\/p>\n\n

    Chairwoman of the management of REWE Region South<\/p>\n \n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      4 February 2026<\/p>\n

      Three questions withMarkus Bobenhausen on the first three-party agreement in vegetable cultivation<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      Story<\/p>\n

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      29 January 2026<\/p>\n

      Green Week 2026: Strong signals for agriculture – and a special award for Emilie Bourgoin<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      28 January 2026<\/p>\n

      Three questions withBernhard Pointner on the three-party contract for the “Zukunftsbauer”<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      19 January 2026<\/p>\n

      Three questions withStephan Weist on local product ranges<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      13 January 2026<\/p>\n

      Three questions withLuca Burwitz for the Green Week 2026<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      27 November 2025<\/p>\n

      Three questions withMarkus vom Stein on the future of the meat range<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      19 November 2025<\/p>\n

      Three questions withMartina Weinhold receives the PRIDE Champion platinum award<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      9 September 2025<\/p>\n

      Three questions withLudwig Theuvsen on the new federal government’s agricultural policy<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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      Join the discussion on <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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      Whether fruit and vegetables, milk or meat products: Regional products enjoy great popularity – and are also currently playing a major role at the Green Week in Berlin. As Chairwoman of the Management of REWE Region S\u00fcd, Elisabeth Promberger explains her regionality concept in our “Three questions with” format and looks back on the Regional Star awards.<\/p>\n","protected":false},"featured_media":24100,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[6],"tags":[],"focus_theme":[142],"class_list":["post-26841","3questions","type-3questions","status-publish","has-post-thumbnail","hentry","category-policy","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/3questions"}],"version-history":[{"count":7,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26841\/revisions"}],"predecessor-version":[{"id":26985,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26841\/revisions\/26985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/24100"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26841"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}