{"id":26546,"date":"2026-02-04T14:27:48","date_gmt":"2026-02-04T13:27:48","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=3questions&p=26546"},"modified":"2026-02-04T14:27:49","modified_gmt":"2026-02-04T13:27:49","slug":"markus-bobenhausen-on-the-first-three-party-agreement-in-vegetable-cultivation","status":"publish","type":"3questions","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/three-questions\/markus-bobenhausen-on-the-first-three-party-agreement-in-vegetable-cultivation\/","title":{"rendered":"Markus Bobenhausen on the first three-party agreement in vegetable cultivation"},"content":{"rendered":"\n
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    What distinguishes the structure of three-party agreements? <\/h2>\n
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    Three-party agreements bring together agriculture, processing, and trade in a joint, multi-year partnership. They specify binding quantities, fair cost and risk sharing, and joint sustainability and quality targets. Transparency, long-term planning security, and regular joint review of the agreement parameters are central to these agreements. In addition, the parties commit to joint development projects, for example in digitalization and more efficient cultivation methods.<\/p>\n

    Another new feature is that all three parties sit together at the negotiating table and make decisions on an equal footing. The contract creates a reliable basis for the future, especially for agriculture.<\/p>\n <\/div>\n <\/li>\n

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    To what extent is REWE Group a pioneer in the German food trade with the agreement presented at the Green Week?<\/h2>\n
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    REWE Group is a pioneer because the company is the first major retailer in Germany to systematically integrate three-party agreements into its supply relationships – with the aim of involving farmers as equal negotiating partners. The presented agreement with Landfrisch is the first of its kind in the field of open-air cultivation. It is important to know this: Growing fruit and vegetables is extremely demanding. Seasonal fluctuations and weather conditions play a major role here and pose challenges for producers.<\/p>\n

    REWE and PENNY are setting new standards in transparency, fair producer prices and planning security with three-party agreements and are strengthening regional supply security. REWE Group’s Competence Center for Agriculture played a key role in developing the approach.<\/p>\n <\/div>\n <\/li>\n

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    What products are included in the three-party agreement and where are they available?<\/h2>\n
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    The cooperation includes vegetable products such as iceberg lettuce, romaine lettuce, kohlrabi, pak choi, lettuce, pointed cabbage and kale, which are produced by the two growers for REWE and PENNY. The products are mainly available in the west of Germany, but also in REWE and PENNY stores in other regions.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n\n

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    About:<\/h2>

    \n Markus Bobenhausen <\/p>\n\n \n

    \n is Senior Buying Director at REWE Group and has been with the company for eight years. <\/p>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      Story<\/p>\n

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      29 January 2026<\/p>\n

      Green Week 2026: Strong signals for agriculture – and a special award for Emilie Bourgoin<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      28 January 2026<\/p>\n

      Three questions withBernhard Pointner on the three-party contract for the “Zukunftsbauer”<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      19 January 2026<\/p>\n

      Three questions withStephan Weist on local product ranges<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      13 January 2026<\/p>\n

      Three questions withLuca Burwitz for the Green Week 2026<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      27 November 2025<\/p>\n

      Three questions withMarkus vom Stein on the future of the meat range<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      19 November 2025<\/p>\n

      Three questions withMartina Weinhold receives the PRIDE Champion platinum award<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      9 September 2025<\/p>\n

      Three questions withLudwig Theuvsen on the new federal government’s agricultural policy<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      15 July 2025<\/p>\n

      Three questions withNRW Minister of Labor Karl-Josef Laumann<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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      Join the discussion on <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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      Until now, farmers were absent from the negotiating table when terms and conditions were discussed. Three-party agreements, which REWE Group has been rolling out successively since October 2024, are changing this. REWE Group, Landfrisch AG and producers signed one such agreement at this year’s Green Week. Markus Bobenhausen, Senior Buying Director at REWE Group, explains this milestone in our “Three questions with” format.<\/p>\n","protected":false},"featured_media":16394,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[6],"tags":[],"focus_theme":[142],"class_list":["post-26546","3questions","type-3questions","status-publish","has-post-thumbnail","hentry","category-policy","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/3questions"}],"version-history":[{"count":11,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26546\/revisions"}],"predecessor-version":[{"id":26612,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26546\/revisions\/26612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/16394"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26546"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}