{"id":26504,"date":"2026-01-28T14:55:00","date_gmt":"2026-01-28T13:55:00","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=3questions&p=26504"},"modified":"2026-02-26T08:49:24","modified_gmt":"2026-02-26T07:49:24","slug":"bernhard-pointner-on-the-three-party-contract-for-the-zukunftsbauer","status":"publish","type":"3questions","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/three-questions\/bernhard-pointner-on-the-three-party-contract-for-the-zukunftsbauer\/","title":{"rendered":"Bernhard Pointner on the three-party contract for the “Zukunftsbauer”"},"content":{"rendered":"\n
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    In 2021, PENNY and your company launched the “Zukunftsbauer”. What does the project stand for?<\/h2>\n
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    The project is an important building block in our sustainability strategy because it considers sustainability along the supply chain and everyone – retailers, companies, agriculture and consumers – is pulling in the same direction. After all, climate protection can only be achieved together and agriculture can make an important contribution. That’s why “Zukunftsbauer” is the right project at the right time.<\/p>\n <\/div>\n <\/li>\n

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    To what extent is the joint tripartite agreement the next logical step in your partnership?<\/h2>\n
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    This cooperation between retailers, dairies and farmers shows that a supply chain can work together as partners. Especially in geopolitically uncertain times, this pact creates security of supply.<\/p>\n <\/div>\n <\/li>\n

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    With the three-party contract, you are taking a new approach to cooperation along the entire value chain. What signal effect does this model have for the industry?<\/h2>\n
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    With the three-party contract, the dairy is priced at least in such a way that it can pay its farmers the average German milk price. In short: volume, price and duration are contractually regulated. This gives us and our members planning security as a basis for stability and successful business. With less than 1 percent of the German milk market, our influence on the sector is naturally limited. But fundamentally, all industry participants are also pursuing our goals. The agreement can therefore certainly serve as a model \/ blueprint for other dairies. And it proves it: The industry does not need milk price regulation from Brussels.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n\n <\/div>\n<\/div>\n\n

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    About:<\/h2>

    \n Bernard Pointner <\/p>\n\n

    executive director of Milchwerke Berchtesgadener Land Chiemgau eG<\/p>\n \n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      4 February 2026<\/p>\n

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      Story<\/p>\n

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      29 January 2026<\/p>\n

      Green Week 2026: Strong signals for agriculture – and a special award for Emilie Bourgoin<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      19 January 2026<\/p>\n

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      13 January 2026<\/p>\n

      Three questions withLuca Burwitz for the Green Week 2026<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      27 November 2025<\/p>\n

      Three questions withMarkus vom Stein on the future of the meat range<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      19 November 2025<\/p>\n

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      9 September 2025<\/p>\n

      Three questions withLudwig Theuvsen on the new federal government’s agricultural policy<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      15 July 2025<\/p>\n

      Three questions withNRW Minister of Labor Karl-Josef Laumann<\/span><\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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      Join the discussion on <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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      On October 1, 2025, PENNY and Berchtesgadener Land took the joint “Zukunftsbauer” project, which supports farmers in making their farms more climate-friendly, to a new level: A three-party contract brings farmers to the negotiating table, where conditions and modalities are negotiated on an equal footing. Bernhard Pointner, Managing Director of Milchwerke Berchtesgadener Land Chiemgau eG, presents the three-party contract in our “Three questions with” series and explains the signal effect the model can have for the entire industry.<\/p>\n","protected":false},"featured_media":26431,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[6],"tags":[],"focus_theme":[142],"class_list":["post-26504","3questions","type-3questions","status-publish","has-post-thumbnail","hentry","category-policy","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/3questions"}],"version-history":[{"count":11,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26504\/revisions"}],"predecessor-version":[{"id":27220,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26504\/revisions\/27220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/26431"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26504"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}