{"id":26253,"date":"2025-11-27T14:27:56","date_gmt":"2025-11-27T13:27:56","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=3questions&p=26253"},"modified":"2026-01-19T14:29:51","modified_gmt":"2026-01-19T13:29:51","slug":"markus-vom-stein-on-the-future-of-the-meat-range","status":"publish","type":"3questions","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/three-questions\/markus-vom-stein-on-the-future-of-the-meat-range\/","title":{"rendered":"Markus vom Stein on the future of the meat range"},"content":{"rendered":"\n
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    How do you assess the current situation in the meat range? Where do you see the biggest challenges?<\/h2>\n
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    We do indeed face a challenging situation in the meat and sausage products section. On the one hand, we are seeing a decline in meat consumption across the entire product group. This trend is set to intensify in the future, as younger generations are much more likely to define themselves as \u2018flexitarians\u2019.<\/p>\n

    On the other hand, the political vacillation of recent years is also contributing to uncertainty in the market as a whole. In numerous discussions with our suppliers and farmers, we are encountering a great deal of uncertainty about the future of animal husbandry in Germany.<\/p>\n <\/div>\n <\/li>\n

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    How are you responding to this uncertainty \u2013 what are REWE Group’s answers?<\/h2>\n
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    REWE Group has set itself the goal of converting all own-brand fresh meat products to at least husbandry level 3 by 2030. It is important for me to say that we want to achieve this goal in close cooperation and together with our suppliers and farmers. We offer consistent planning security and reliability.<\/p>\n

    I am delighted that we are breaking new and unconventional ground with our regional meat programmes, but also with test measures such as the tripartite agreement in the meat sector. Such measures require courage and passionate employees who put their heart and soul into these projects and drive them to success. But I am convinced that this will be rewarded by our suppliers and also by our customers.<\/p>\n <\/div>\n <\/li>\n

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    In which areas would you like to see more support?<\/h2>\n
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    Clarity and planning certainty are essential for livestock farms \u2013 because only then will major investments such as stable conversions be made. I believe that politicians have a clear responsibility to provide clarity with a broad-based animal husbandry label that includes all sales channels beyond the next legislative period. We must not think only in the short and medium term when it comes to animal husbandry. If we all have an interest in continuing to eat high-quality meat produced in Germany in the future, then Berlin also needs to take a big step and not just continue with the same old political short-termism.<\/p>\n

    We at REWE Group are ready for such a bold move, and I am confident that we can win over all participants in the value chain, as well as consumers, NGOs and farmers, to join forces in this endeavour.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n\n

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    \n \"Portrait\n<\/div>\n <\/div>\n <\/div>\n
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    About:<\/h2>

    \n Markus vom Stein <\/p>\n\n

    Senior Buying Director Ware Vollsortiment<\/p>\n \n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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      Join the discussion on <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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      The food retail sector is facing major changes in the meat range. While consumer needs are changing, there is a lack of clear political guidelines for the restructuring of livestock farming. The federal programme for the restructuring of livestock farming is coming to an end, and follow-up funding is uncertain. It is also unclear in what form the Act on Animal Husbandry Labelling will become mandatory in the future. On the occasion of the 20th German Meat Congress on 25 and 26 November 2025, Markus vom Stein, Senior Buying Director Ware Vollsortiment at REWE Group, assesses the current situation and provides insights into the necessary changes along the entire value chain.<\/p>\n","protected":false},"featured_media":26283,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":1,"footnotes":""},"categories":[6],"tags":[],"focus_theme":[142],"class_list":["post-26253","3questions","type-3questions","status-publish","has-post-thumbnail","hentry","category-policy","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/3questions"}],"version-history":[{"count":6,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26253\/revisions"}],"predecessor-version":[{"id":26291,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26253\/revisions\/26291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/26283"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26253"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}