{"id":26127,"date":"2026-01-13T12:15:16","date_gmt":"2026-01-13T11:15:16","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=3questions&p=26127"},"modified":"2026-01-13T12:15:17","modified_gmt":"2026-01-13T11:15:17","slug":"luca-burwitz-for-the-green-week-2026","status":"publish","type":"3questions","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/three-questions\/luca-burwitz-for-the-green-week-2026\/","title":{"rendered":"Luca Burwitz for the Green Week 2026"},"content":{"rendered":"\n
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    Green Week 2026 will officially open in Berlin on January 15. What can visitors expect at the REWE Group stand?<\/h2>\n
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    This year, our trade fair appearance will once again be under the motto The value chain: REWE Group x agriculture<\/q>. On the basis of specific projects, we will be demonstrating how we are developing sustainable solutions together with the local agricultural sector. These include the marketing of organic conversion goods, regional meat programs with higher animal husbandry standards and our close partnership with local producers.<\/p>\n

    In order to bring these topics to life, we are increasingly relying on digital and film content. For example, visitors can ask a digital avatar of Hans-J\u00fcrgen Moog, CPO of REWE Group, questions about regionality or the work of our Competence Center for Agriculture.<\/p>\n

    In addition, we are focusing on REWE Group’s innovative strength: we show how digital solutions can strengthen local supply. One example of this is the REWE delivery bot, which currently delivers to customers in Hamburg autonomously and battery-powered, and therefore emission-free, and will be on display at the stand.<\/p>\n <\/div>\n <\/li>\n

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    “The value chain: REWE Group x agriculture”. Why did you choose this motto again?<\/h2>\n
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    This motto is a clear commitment – and an obligation as well as an aspiration. REWE and PENNY maintain direct business relationships with every tenth producer in Germany. That’s over 33,000 farms, ranches and manufacturers.<\/p>\n

    We not only want to emphasize the importance of sustainable value chains, but also show that we take responsibility. In this way, we promote regional products, secure local supplies and create planning security for local agriculture.<\/p>\n

    We invite visitors to join us in conversation – about what is already working well today and where we can improve together. Our aim is to turn the traditional value chain into a genuine value chain. Through partnership, dialog and recognition along the entire chain – from the field to the plate.<\/p>\n <\/div>\n <\/li>\n

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    Looking back on the past years and hundreds of conversations: Why is it so important for a company like REWE Group to engage with visitors at the trade fair?<\/h2>\n
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    For us, the Green Week is much more than just a trade fair. It is a platform for dialog. This is where we meet farmers, consumers, politicians and associations. Nowhere else in the course of the year are there so many opportunities to reach a large number of people in a short space of time, to enter into a discourse with them on agricultural policy issues and to present ourselves as a company.<\/p>\n

    These conversations lead to mutual understanding. They create trust and transparency. This exchange is crucial for gaining new impetus for the future and strengthening partnerships. That is why we are very happy to be there again this year.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n\n <\/div>\n<\/div>\n\n

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    \n \"Portrait\n<\/div>\n <\/div>\n <\/div>\n
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    About:<\/h2>

    \n Luca Burwitz <\/p>\n\n

    Manager Public Affairs <\/p>\n \n

    \n Should you have any questions regarding agricultural and food policy, please feel free to contact me.<\/q> <\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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    Read more<\/h2>\n \n <\/div>\n
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      \n \"Close-up\n <\/div>\n <\/div>\n
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      Story<\/p>\n

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      10 June 2026<\/p>\n

      Milestone reached: 100% traceable cotton from the initiative<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      \n \"From\n <\/div>\n <\/div>\n
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      Press release<\/p>\n

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      19 January 2026<\/p>\n

      Pioneer in the German food retail sector: REWE Group, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      \n \"Cows\n <\/div>\n \n <\/div>\n\n
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      Press release<\/p>\n

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      16 December 2025<\/p>\n

      REWE and Bioland launch partnership for more organic products<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      \n \"Globe\n <\/div>\n \n <\/div>\n\n
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      Story<\/p>\n

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      28 November 2025<\/p>\n

      The future starts on your plate: the Planetary Health Diet – and why we are following it<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      Guideline<\/p>\n

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      27 November 2025<\/p>\n

      Guideline on animal welfare<\/h3> <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      \n \"Four\n <\/div>\n \n <\/div>\n\n
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      Story<\/p>\n

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      13 November 2025<\/p>\n

      Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      \n \"REWE\n <\/div>\n \n <\/div>\n\n
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      Story<\/p>\n

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      23 October 2025<\/p>\n

      REWE Green Farming Berlin: Agriculture on the roof and digitalization in the foundation<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n
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      \n \n \n
      \n \"Group\n <\/div>\n \n <\/div>\n\n
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      Story<\/p>\n

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      14 October 2025<\/p>\n

      Together for tomorrow: PENNY at the Zukunftsbauer Day 2025<\/h3> <\/div>\n <\/div>\n <\/div>\n <\/a>\n <\/button>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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      Join the discussion on <\/h2>\n
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      Our LinkedIn feed has all the latest information from the REWE Group and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

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      <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      The most important international trade fair for food and agriculture, the Green Week, is celebrating its 100th anniversary this year. REWE Group will once again be represented with its own stand in this anniversary year. Luca Burwitz, Manager Public Affairs at REWE Group, takes a look ahead in our “Three questions to” format and presents REWE Group’s appearance this year.<\/p>\n","protected":false},"featured_media":26150,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":0,"footnotes":""},"categories":[6],"tags":[],"focus_theme":[142],"class_list":["post-26127","3questions","type-3questions","status-publish","has-post-thumbnail","hentry","category-policy","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/3questions"}],"version-history":[{"count":8,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26127\/revisions"}],"predecessor-version":[{"id":26153,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26127\/revisions\/26153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/26150"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26127"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}