{"id":26127,"date":"2026-01-13T12:15:16","date_gmt":"2026-01-13T11:15:16","guid":{"rendered":"https:\/\/www.rewe-group.com\/en\/?post_type=3questions&p=26127"},"modified":"2026-01-13T12:15:17","modified_gmt":"2026-01-13T11:15:17","slug":"luca-burwitz-for-the-green-week-2026","status":"publish","type":"3questions","link":"https:\/\/www.rewe-group.com\/en\/press-and-media\/newsroom\/three-questions\/luca-burwitz-for-the-green-week-2026\/","title":{"rendered":"Luca Burwitz for the Green Week 2026"},"content":{"rendered":"\n
\n
\n
<\/div>\n\n\n
\n
    \n
  • \n

    Green Week 2026 will officially open in Berlin on January 15. What can visitors expect at the REWE GROUP stand?<\/h2>\n
    \n

    This year, our trade fair appearance will once again be under the motto The value chain: REWE GROUP x agriculture<\/q>. On the basis of specific projects, we will be demonstrating how we are developing sustainable solutions together with the local agricultural sector. These include the marketing of organic conversion goods, regional meat programs with higher animal husbandry standards and our close partnership with local producers.<\/p>\n

    In order to bring these topics to life, we are increasingly relying on digital and film content. For example, visitors can ask a digital avatar of Hans-J\u00fcrgen Moog, CPO of REWE GROUP, questions about regionality or the work of our Competence Center for Agriculture.<\/p>\n

    In addition, we are focusing on REWE GROUP’s innovative strength: we show how digital solutions can strengthen local supply. One example of this is the REWE delivery bot, which currently delivers to customers in Hamburg autonomously and battery-powered, and therefore emission-free, and will be on display at the stand.<\/p>\n <\/div>\n <\/li>\n

  • \n

    “The value chain: REWE GROUP x agriculture”. Why did you choose this motto again?<\/h2>\n
    \n

    This motto is a clear commitment – and an obligation as well as an aspiration. REWE and PENNY maintain direct business relationships with every tenth producer in Germany. That’s over 33,000 farms, ranches and manufacturers.<\/p>\n

    We not only want to emphasize the importance of sustainable value chains, but also show that we take responsibility. In this way, we promote regional products, secure local supplies and create planning security for local agriculture.<\/p>\n

    We invite visitors to join us in conversation – about what is already working well today and where we can improve together. Our aim is to turn the traditional value chain into a genuine value chain. Through partnership, dialog and recognition along the entire chain – from the field to the plate.<\/p>\n <\/div>\n <\/li>\n

  • \n

    Looking back on the past years and hundreds of conversations: Why is it so important for a company like REWE GROUP to engage with visitors at the trade fair?<\/h2>\n
    \n

    For us, the Green Week is much more than just a trade fair. It is a platform for dialog. This is where we meet farmers, consumers, politicians and associations. Nowhere else in the course of the year are there so many opportunities to reach a large number of people in a short space of time, to enter into a discourse with them on agricultural policy issues and to present ourselves as a company.<\/p>\n

    These conversations lead to mutual understanding. They create trust and transparency. This exchange is crucial for gaining new impetus for the future and strengthening partnerships. That is why we are very happy to be there again this year.<\/p>\n <\/div>\n <\/li>\n <\/ul>\n\n <\/div>\n<\/div>\n\n

    \n
    \n
    \n
    \n
    \n \"Portrait\n <\/div>\n <\/div>\n <\/div>\n
    \n

    About:<\/h2>

    \n Luca Burwitz <\/p>\n\n

    Manager Public Affairs <\/p>\n \n

    \n Should you have any questions regarding agricultural and food policy, please feel free to contact me.<\/q> <\/p>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

    \n
    \n
    \n
    \n

    Read more<\/h2>\n \n <\/div>\n
    \n
      \n
    • \n
      \n \n
      \n \n\n
      \n \"A\n <\/div>\n \n <\/div>\n\n
      \n
      \n
      \n
      \n

      Corporate report<\/p>\n

      21 August 2026<\/p>\n <\/div>\n\n

      Sustainability Progress Report 2025<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
    • \n
      \n \n
      \n \n\n
      \n \"Close-up\n <\/div>\n \n <\/div>\n\n
      \n
      \n
      \n
      \n

      Story<\/p>\n

      10 June 2026<\/p>\n <\/div>\n\n

      Milestone reached: 100% traceable cotton from the initiative<\/h3>\n

      As a trading and tourism company, we source products and services from a large number of suppliers and from different global supply chains. We want to reduce the ecological and social impact of our actions wherever possible. REWE Group has now reached a milestone: we have succeeded in physically tracing 100 percent of the Cotton made in Africa cotton used in our own brands back to its origin<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

    • \n
      \n \n
      \n \n\n
      \n \"The\n <\/div>\n \n <\/div>\n\n
      \n
      \n
      \n
      \n

      Story<\/p>\n

      22 May 2026<\/p>\n <\/div>\n\n

      Lettuce on supermarket roofs: REWE brings green farming to series production<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
    • \n
      \n \n
      \n \n\n
      \n \"From\n <\/div>\n \n <\/div>\n\n
      \n
      \n
      \n
      \n

      Press release<\/p>\n

      19 January 2026<\/p>\n <\/div>\n\n

      Pioneer in the German food retail sector: REWE GROUP, Landfrisch AG and Producers launch unique partnership model for promising vegetable cultivation<\/h3>\n

      Tripartite agreement strengthens cooperation between trade and agriculture and creates a reliable basis for the future<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

    • \n
      \n \n
      \n \n\n
      \n \"Cows\n <\/div>\n \n <\/div>\n\n
      \n
      \n
      \n
      \n

      Press release<\/p>\n

      16 December 2025<\/p>\n <\/div>\n\n

      REWE and Bioland launch partnership for more organic products<\/h3>\n

      Working together for sustainable agriculture and an expanded association-certified organic range in supermarkets<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

    • \n
      \n \n
      \n \n\n
      \n \"Globe\n <\/div>\n \n <\/div>\n\n
      \n
      \n
      \n
      \n

      Story<\/p>\n

      28 November 2025<\/p>\n <\/div>\n\n

      The future starts on your plate: the Planetary Health Diet – and why we are following it<\/h3>\n

      According to United Nations projections, up to ten billion people could be living in the world by 2050. Consequently, one of the major challenges of the future will be to feed these people healthily without overburdening our planet. As a food retailer and daily companion to our customers, we are working hard to tackle this challenge. <\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n

    • \n
      \n \n
      \n
      \n <\/svg>\n <\/div>\n \n\n \n
      <\/div>\n <\/div>\n\n
      \n
      \n
      \n
      \n

      Guideline<\/p>\n

      27 November 2025<\/p>\n <\/div>\n\n

      Guideline on animal welfare<\/h3>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n
    • \n
      \n \n
      \n \n\n
      \n \"Four\n <\/div>\n \n <\/div>\n\n
      \n
      \n
      \n
      \n

      Story<\/p>\n

      13 November 2025<\/p>\n <\/div>\n\n

      Plant-based recipes as the key to Sustainability: BILLA focuses on plant-based recipes<\/h3>\n

      More and more people are consciously opting for plant-based foods – whether for health reasons, out of consideration for animal welfare or out of responsibility towards the environment.<\/p>\n \n <\/div>\n <\/div>\n <\/div>\n <\/a>\n<\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

      \n
      \n
      \n <\/svg>\n
      \n
      \n

      \n Join the discussion on LinkedIn <\/h2>\n
      \n

      Our LinkedIn feed has all the latest information from the REWE GROUP and the sector, with the most important developments from the worlds of retail, e-commerce, food, CSR and policy.<\/p>\n <\/div>\n

      \n \n To LinkedIn feed <\/a>\n <\/p>\n <\/div>\n <\/div>\n\n

      \n <\/span>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      The most important international trade fair for food and agriculture, the Green Week, is celebrating its 100th anniversary this year. REWE Group will once again be represented with its own stand in this anniversary year. Luca Burwitz, Manager Public Affairs at REWE Group, takes a look ahead in our “Three questions to” format and presents REWE Group’s appearance this year.<\/p>\n","protected":false},"featured_media":26150,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","nl_adhoc_sent":0,"footnotes":""},"categories":[6],"tags":[],"focus_theme":[142],"class_list":["post-26127","3questions","type-3questions","status-publish","has-post-thumbnail","hentry","category-policy","focus_theme-undefined"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions"}],"about":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/types\/3questions"}],"version-history":[{"count":8,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26127\/revisions"}],"predecessor-version":[{"id":26153,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/3questions\/26127\/revisions\/26153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media\/26150"}],"wp:attachment":[{"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/media?parent=26127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/categories?post=26127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/tags?post=26127"},{"taxonomy":"focus_theme","embeddable":true,"href":"https:\/\/www.rewe-group.com\/en\/wp-json\/wp\/v2\/focus_theme?post=26127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}