Mr Rußler, many REWE stores already stock a wide range of vegan and vegetarian foods. What prompted the introduction of a vegan self-service counter?
Alexander Rußler: It is true that we have already expanded our vegan and vegetarian self-service ranges in recent months – with the inclusion of dairy-free milks, and meat, sausage, cheese, and fish alternatives, as well as convenience options. We have also optimised our dry goods and frozen food ranges. But as a full-range provider, the self-service counter also has an important role, too. It was therefore logical for us to add the finishing touch to our specialist vegan range by offering vegan alternatives at the self-service counter. We also conducted customer surveys to determine what customers wanted to see at our self-service counters. Twenty percent of respondents said they would like the opportunity to buy plant-based deli alternatives.