What are the plans for the future?
Dominique Rotondi: The project, which we piloted with 60,000 pallets, has this year been expanded by a further 300,000. This also includes another pot size. We now need time to see how everything goes and look into what other potential changes would be advisable.
Floritray is an industry solution but is currently ‘only’ available at toom.
Dominique Rotondi: Floritray is a proven, commercially available solution and it is time for other companies from the industry to step up and join forces to rapidly generate added value for customers and the environment in a solution-focused manner. We firmly believe that Floritray has the potential to become a reusable industry solution, and we will continue to promote it.
Is toom taking any other measures to reduce plastic waste, or are further measures planned?
Dominique Rotondi: When it comes to packaging, we focus on the packaging strategy already mentioned:
Avoid: We avoid any unnecessary packaging. For example, toom is saving 24 metric tons of plastic a year by no longer plastic-wrapping glued laminated timber.
Reduce: We are reducing packaging materials to a minimum by replacing plastic labels for house plants, for instance, with paper. The new labels are half the weight and reduce CO2 emissions by 64 percent per label.
Improve: Instead of plastic derived from crude oil, for instance, toom is increasingly using packaging made from recycled plastic. In 2021, for example, the company began to switch its store-brand potting soil over to bags made from at least 80 percent post-consumer recycled plastic that has already had at least one life cycle. This packaging is itself recyclable, which keeps the materials in circulation.
But there are even more examples of how toom is leading the way in more environmentally friendly, sustainable packaging: for example, it has achieved a CO2 reduction of up to 34 percent by switching to grass paper for insect-friendly seeds. More than 90 percent of our plant pots are recyclable, enabling 450 metric tons of plastic to be recycled per year. The pots are also made from at least 50 percent post-consumer recycled plastic.
Thank you very much for talking to us.