Mr Lazovic, if you were to give a short speech about the REWE delivery service to mark its 10-year anniversary, how would you sum it up and what are your hopes for the future?
Drasko Lazovic: For me, the REWE delivery and collection service is a bit like your first child. You look forward to it, but you don’t know what to expect. You guide it, watch it grow, and do everything you can to make it successful. That’s exactly how it was with the REWE delivery service. At the beginning, it was very hands-on. We tried out a lot of things and quickly learned from our mistakes. Over time, just as it is when you are a parent, you continue to learn. It is now time for the next step. Our child has grown up. We can loosen the apron strings and let it stand on its own two feet more.
I can give you two examples. Initially, we delivered from stores and received a great deal of support within the various REWE regions. This was a good start but, at the end of the day, it was not very practical because in some stores, the share of goods being sold online soon exceeded the 50 per cent mark. That was what prompted us, in 2014, to open our first Food Fulfilment Center, or FFC for short, in Hürth with the active support of Region West. Before opening time, I would put bread on the shelf at four in the morning. At six, the warehouse manager came and took over. That’s how it was back then. We have since become much more professional and our many openings are very structured. Our child grew up and developed well.