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Social Involvement

Social Involvement


Our commitment is based where we operate and in many other regions of the world and thus assume responsibility.

Responsibility beyond the core business

As an internationally active trading company, we also assume responsibility beyond our core business. In doing so, we rely on strong partners who can provide effective help with their local experience – a particular concern is the development of long-term partnerships on which all those involved can rely on. Where possible, we involve our customers and employees in the projects to strengthen the sense of community and increase the scope of the projects.

More information on the Social Involvement pillar

The REWE Group as Good Corporate Citizen

Commitment to children and young people, conscious nutrition and biodiversity

We see ourselves as good corporate citizen – in other words, we assume responsibility wherever we can, where we do business and where help is needed. We are particularly committed to children and young people and promote a healthy diet and the conscious use of food.

We provide effective help beyond our core business.

Within the fields of action "Conscious Nutrition and Exercise", "Opportunities for Children and Young People", "Conscious Use of Food", "Biodiversity" and "Environmental Protection", we are committed to implement a wide range of projects.

Supporting a healthy lifestyle and providing information

Conscious Nutrition and Exercise


Supporting a healthy lifestyle and providing information

In order to encourage children, in particular, to adopt a healthy lifestyle, we support the association 5 am Tag as a founding member with the goal of increasing the consumption of fruit and vegetables to five portions per day and to promote a healthy nutrition of children. In addition, our REWE sales line distributes school cones to first-year pupils every year. Among other things, they contain fruit and vegetables as well as information on nutrition that has been specifically collated for children.

With Tafel Deutschland e. V. and other partners, REWE provides participating schools with so-called “Power Kisten” (power boxes) containing selected food for preparing breakfast in class. The aim is to give children a healthy start into the day.

More information on the field of action of Conscious Nutrition and Exercise
Helping young people and making it easier for them to start their careers

Opportunities for Children and Young People


Helping young people and making it easier for them to start their careers

REWE Group is specifically committed to projects that promote the development of children and young people. One important approach is to support volunteers. Since 2015, the “PENNY Förderkorb” project has been supporting local charity organisations involved in the promotion of children and young people. Through the Austrian education and integration initiative “Lernen macht Schule”, children from socially disadvantaged families and students learn with and from each other. Both sides benefit from the strengthening of their personality and an intensive exchange of ideas.

As part of the sponsorship programme “Ehrensache” in cooperation with the non-profit organisation Joblinge, we arrange internships and entry qualifications for socially disadvantaged young people. Our employees support the young people as mentors at the start of their careers.

More information on the field of action of Opportunities for Children and Young People
Avoiding food waste and raising the awareness of consumers

Conscious Handling of Food


Avoiding food waste and raising the awareness of consumers

We strive to reduce food waste to a minimum. To this end, we are committed in the upstream production stages and in our own markets. Modern forecasting systems and automated ordering procedures already make it possible to supply stores with fresh products in line with demand.

Since the majority of food losses are incurred by consumers, we focus on informing and educating our customers. Our PENNY sales line carries out regular activities to raise awareness – for example, the correct storage of food or the creative use of leftovers.

More information on the field of action of Conscious Handling of Food
Protecting ecological habitats and preserving biological diversity

Biodiversity and Environmental Protection


Protecting ecological habitats and preserving biological diversity

Worldwide, we are committed to environmental protection and the preservation of biological diversity. As part of the DER Touristik Foundation, we promote and protect ecological habitats in less developed tourist regions.