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Green Products

Green Products

We are working to effectively reduce the impact the manufacture of our products has on humans, animals and the environment.

Responsibility for people, animals and the environment

As a leading international trading and travel and tourism company with millions of customers every week, REWE Group is aware of its special role as an intermediary between manufacturers, service providers and consumers. We strive to inspire more and more people to buy more sustainable products and services and to offer continuously growing, more sustainable product ranges. The manufacture of our private label products has an impact on people, animals and the environment – and we aim to reduce this impact.

More information on the Green Products pillar

More Sustainable Products and Services

Systematically reducing ecological and social impacts

REWE Group wants to identify and evaluate the effects of its private label products on people, animals and the environment and take effective measures. To this end, we always look at the entire supply chain and are increasingly committed to meeting social and ecological challenges. In the food sector, for example, we use organic products and attach particular importance to the regionality of the goods. We also label products with our own PRO PLANET label. In travel and tourism, too, we pay attention to more sustainable offers.

We act responsibly for people, animals and the environment.

Within the fields of action “Fairness”, “Animal Welfare”, “Resource Conservation” and “Nutrition”, we develop effective measures to reduce ecological and social impacts:



Promoting fair working conditions and creating binding standards

We source a large number of products and components via supply chains that can extend across several countries – we commit ourselves to fair working conditions at all value chain levels. Protecting human rights, preventing child and forced labour and safeguarding a living income plays a central role. In our Declaration of Principles on Human Rights, we commit ourselves to strengthening human rights and preventing human rights violations. Together with business partners and suppliers, we have implemented binding standards for supply chains and promote dialogue.

We pursue a three-step approach that includes commitments, controls and supplier development:
 Our business partners must comply with minimum requirements such as international and national laws and the core labour standards of the International Labor Organization (ILO). In addition, all production plants in the first supply chain stage from defined risk countries are integrated into REWE Group's Social Improvement Programme. Audits and standards, which are intended to improve social conditions across the board, are used for monitoring purposes. In the development of our suppliers, on the other hand, we rely on individualised measures and projects.

In our Guidelines on Fairness, we are committed to strengthening human rights, improving working conditions and promoting fair trade within the supply chains of all private label products of REWE, PENNY and toom Baumarkt.

More information on the field of action of Fairness
Resource Conservation

Resource Conservation

Conserving natural resources and optimising packaging

The use of natural resources and competition for scarce resources are intensifying worldwide. At the same time, global challenges such as climate change and biodiversity loss are increasing. In order to reduce environmental impacts, we make sure that natural resources are used sparingly along our supply chains – the focus is on recycling management, water and biodiversity.

When implementing improvements, we rely on internationally recognised standards. We are committed to preserving and protecting natural ecosystems and support the goals of the UN Convention on Biological Diversity. In addition, we have committed ourselves to integrate the protection and sustainable use of biological diversity into our corporate sustainability management as part of the Biodiversity in Good Company initiative. As packaging is associated with a considerable consumption of resources, we also address this issue – in our Guidelines for more eco-friendly packaging, we have laid down the comprehensive approach in the form of goals and requirements.

More information on the field of action of Resource Conservation
Animal Welfare

Animal Welfare

Improving conditions in livestock farming and enforcing animal welfare standards

The keeping and use of animals plays an important role in both food retailing and travel and tourism. Livestock farming is an essential part of agricultural production, and in many holiday destinations interaction with animals is part of the entertainment. They often suffer from poor conditions or inappropriate treatment. In order to improve this situation, we are actively committed to enhance animal welfare in livestock farming and tourism.

As a founding member of the Animal Welfare Initiative, we are committed to increase animal welfare standards throughout the industry. The alliance of representatives from agriculture, the meat industry and the food trade pursues the goal of a more animal-friendly meat production. In addition, the industry-wide four-step model provides an overview of the criteria according to which the animals of the private label fresh meat products were kept at REWE and PENNY.

In its Mission Statement for Livestock Farming in the Future, REWE Group defines its goals for more sustainable farming and points out the requirements that a sustainable agriculture must comply with.

More information on the field of action of Animal Welfare


Promoting a healthy diet and reducing sugar content

Living conditions and eating habits have changed continuously over the past decades. The classic sequence of meals is losing importance: More and more food is consumed outside the home; food is available anytime and anywhere. REWE Group is taking this development into account and is committed to a varied and healthy diet.

To educate people about healthy nutrition and exercise, we support partners who are active in educational institutions such as day-care centres, primary schools and after-school care centres. In addition, we also address this issue in our range design and make corresponding changes in the recipes of our private labels. For example, we are gradually reducing the sugar content of REWE's private label products without the use of alternative sweeteners as substitutes.

More information on the field of action of Nutrition