Avoiding, reducing, and improving packaging

We reduce plastic waste.
By optimizing various aspects of our packaging, we have reduced plastic use by more than 8,900 tons a year at REWE and PENNY alone.
Improved packaging.
To save resources, we have already optimised the packaging of more than 2,000 private-label items.

Our goals

The REWE Group aims to make 100 percent of its private-label packaging more environmentally friendly by the end of 2030.

  • 20 % less plastic in the sales and service packaging of REWE and PENNY private-label products in Germany by the end of 2025

  • 100 % recycled plastic sales and service packaging at REWE and PENNY in Germany by the end of 2025

  • 100 % certified paper packaging by the end of 2020 at REWE and PENNY in Germany

  • 100 % of PET packaging for washing and cleaning products to be made from 100% recycled materials, including at least 20% recycled materials from household waste, by the end of 2021 at REWE and PENNY in Germany

  • 50 % recycled material on average throughout all disposable bottles of our private-label products by the end of 2023

Our packaging goal.
All our private label packaging will be more eco-friendly by the end of 2030.