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Home | Sustainability | Commitments and projects | Agriculture

Re-envisioning
agriculture together

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Partnerships built on trust

At the REWE Group, we are proud of our cooperative origins and the resulting roots our stores have in their regions and communities – whether in Germany, in Austria or in all countries across Europe where we are active. We maintain relationships with our farmers and strive to be a dependable partner on a level playing field. Our focus here is on protecting, maintaining and promoting local structures. Our “locality officers” have been taking care of the individual concerns of local farmers since 2010. We have also defined common values and principles and set them down in a code of conduct – the REWE local partnership – to strengthen trusting and fair cooperation. We work together for agriculture that will continue to be sustainable – socially and ecologically.

Together, we promote biodiversity.
We are working together with over 540 farmers in Germany and Austria in the PRO PLANET project to promote biodiversity.

Goals of the REWE local partnership

  • We want to further increase local value creation as well as maintain and promote the diverse knowledge and manual skills of local suppliers.

  • We want to provide small local suppliers with reliable information on collaborating with retailers and locality officers at REWE.

  • We want to provide our farmers with all the help and support we can to enable them to use synergies and to grow together in close, trusting cooperation.

  • We want to educate our customers about the special business relationships between local farmers and suppliers, on the one hand, and REWE and retailers, on the other, and win them over for locally produced, resource-saving products.

  • We want to offer the next generation of local farmers a better marketing perspective via an additional sales channel, thereby promoting generational change and strengthening rural areas.

The REWE local partnership

Cooperative and fair dealings with our farmers are a matter of course for the REWE Group. We have therefore defined common values and principles and set them down in a code of conduct – the REWE local partnership.

Guideline on sustainable business practices

The REWE Group wants to improve social and environmental conditions across its value chains. In its guideline for sustainable business practices published in 2011, the REWE Group documents the company’s values, thus providing the basis for additional guidelines that address the issues of complying with social standards and safeguarding raw materials.

We support the switch to organic farming.
PENNY marketed 250 tons of “Junior Helden” (Junior Heroes) apples in 2020. It pays higher prices for the transitional produce.
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Commitments and projects

Our Commitments and projects
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Our strategy for greater sustainability

Our strategy for greater sustainability