Where does my steak come from? Where was the meat processed, packaged and sold? These are questions that are crucial for more and more consumers. REWE is now making it easy to obtain transparent information about the origin of products – by means of a QR code on the packaging. Selected dairy and meat products will be the first. Carolin Winkel, Buyer Merchandise Ultrafrische 2 at REWE Group, explains in an interview how this works and what it brings.