11 January 2024

Karl J. Pojer appointed new CEO of DER Touristik Hotel Division

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Cologne/Frankfurt, 11 January 2024. With immediate effect, Karl. J. Pojer will be overseeing the entire Hotel Division of DER Touristik Group. With extensive management experience in the international hotel and cruise industry, he will head up one of DER Touristik Group’s main growth areas. As the new CEO of DER Touristik Hotel Division, Mr. Pojer will report to Dr. Ingo Burmester, CEO Central Europe and Member of the Executive Board of DER Touristik Group. As CEO of DER Touristik Hotel Division, he will also be appointed to the Extended Executive Board of DER Touristik Group. He will also continue in his role as CEO Touristik of DSR Hotel Holding, building on the close collaboration across brands.

The Hotel Division of DER Touristik Group has grown considerably as a result of acquisitions, including the complete takeover of the Premium Club brand Aldiana and the purchase of hotels and a majority shareholding in DR Hospitality in early January. Today the Hotel Division has 10 brands, with more than 100 hotels, resorts, and clubs in 14 countries worldwide.
”Karl J. Pojer is a real asset to our hotel business. In our new CEO, we have an extremely experienced and well-respected senior management figure. His knowledge of the sector and the business is second to none. We know that our ambitious growth plans are in very good hands”, says Dr. Burmester. ”This also applies to strengthening our brand positioning and the quality of the hotel experiences we offer.”

”The hotel experience is and remains a formative part of any trip. That’s why I am so delighted to be part of the up-and-coming Hotel Division of DER Touristik, looking after strong brands and continuing the strong growth trajectory”, says Karl J. Pojer of his new role. ”Anyone who knows me knows how important brand promise, top quality and guest service are to me, and these factors will continue to drive what I do.”

About Karl J. Pojer

Karl J. Pojer has had a long and distinguished career in senior management in the international hotel and cruise industry, with positions at well-known brands such as Kempinski Hotels, Sheraton and Pestana Hotels, Resorts and Casinos. He worked for many years at TUI AG, where his roles included CEO of the Robinson Clubs and divisional director of TUI Hotels & Resorts. In 2013, Mr. Pojer took over the running of Hapag-LLoyd Cruises and steered the brand to lasting success. In 2022, he became CEO Touristik of DSR Hotel Holding and has since worked closely with DER Touristik Hotel Division. His many professional awards include ”Travel Industry Manager”, ”Seatrade Cruise Personality Of The Year” and, most notably, ”Hotelier Of the Year”.

About DER Touristik Hotels & Resorts

The DER Touristik Hotels & Resorts umbrella bundles the DER Touristik hotel brands ananea, Aldiana, Calimera, COOEE, Playitas and Sentido. The hotel unit also includes the joint venture DR Hospitality with the brands aja, A-ROSA and HENRI, as well as the two individual hotels Louis C. Jacob and Neptun. Because holiday dreams and travel requirements are two very different things, DER Touristik Hotels & Resort focuses on diversity: Its hotels cover all kinds of guests’ needs, from families to couples to solo travellers. They are located on local, medium and long-distance routes, with a focus on the land-based sector and around the Mediterranean. You can find more information at  

Marion ten Haaf
Head of Corporate Communications at

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