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2016

REWE Bio takes a new tack with turkey


A new breed of turkey particularly well suited to organic rearing has been bred for REWE’s own organic brand, REWE Bio. The REWE Bio product management team invited journalists and food bloggers to visit the farm and admire the handsome, black and brown birds.

Entirely new breed

REWE has decided to go in a new, ground-breaking direction. The supermarket chain’s own organic brand, REWE Bio, is supporting the development of an entirely new turkey breed by Biofino GmbH. The poultry producer has been crossbreeding the English free-range turkey breed, Auburn, with the hybrid breed for two years, and the resulting brown-feathered animals are more robust and healthier. They flourish outdoors and do well on natural organic feed. They also grow more slowly than other breeds of turkey, which improves their flavour.

“They’ve made more than a convincing case that you can raise organic poultry while improving the sustainability and credibility of the entire process chain.”

“They’ve made more than a convincing case that you can raise organic poultry while improving the sustainability and credibility of the entire process chain.”
Twelve square meters per animal

A group of journalists and food bloggers were recently invited to see for themselves just how happy the black and brown birds are. On a tour of the farm in Bresegard, Mecklenburg, led by the farmer Andreas Tiemann with agricultural scientist Olaf Keser-Wagner of the educational farm project “Erfahrungsfeld Bauernhof”, they were able to gain an idea of what organic turkey farming is like and how the animals are raised. The birds took a great interest in the visitors who were wearing green overalls for hygiene reasons, and followed them all over the huge site. Each of the 8,500 turkeys in Bresegard has a total area of 12 m² in the barn, in the open air or in the covered outdoor area, known as the winter garden, depending on their mood.

The media representatives were impressed. Dr Klaus-Jürgen Holstein commented on his ein-herz-fuer-bio.org: “They’ve made more than a convincing case that you can raise organic poultry while improving the sustainability and credibility of the entire process chain.”

REWE: organic, certified

REWE Bio, works closely with the independent ecological association, Naturland, to ensure that animal health, farming methods and feed meet certain standards. The “Naturland” symbol on all REWE organic meat products provides the consumer with peace of mind that the meat was produced in line with standards often exceeding the statutory provisions of the EU Eco Regulation. Thus, for example, at least 50 percent of feed must be sourced from the farm itself or from a cooperation with a neighbouring farm. In the example presented here, the feed suppliers cooperate in return by using the dung from turkey farming as manure.