REWE has decided to go in a new, ground-breaking direction. The supermarket chain’s own organic brand, REWE Bio, is supporting the development of an entirely new turkey breed by Biofino GmbH. The poultry producer has been crossbreeding the English free-range turkey breed, Auburn, with the hybrid breed for two years, and the resulting brown-feathered animals are more robust and healthier. They flourish outdoors and do well on natural organic feed. They also grow more slowly than other breeds of turkey, which improves their flavour.
“They’ve made more than a convincing case that you can raise organic poultry while improving the sustainability and credibility of the entire process chain.”