Unternehmenskommunikation DER Touristik Frankfurt
Dertour, Meier’s Weltreisen, ADAC Reisen
Angela de Sando
Tel.: +49 69 9588 1604
anuary 2016. In a survey carried out at the end of December on behalf of DER Touristik, Skopos Institut asked 1,000 Germans how much they needed a holiday. The results are clear: 70 percent of Germans surveyed reported feeling an above-average desire to get away.
Even so, only one in five has booked holiday travel for 2016. “It’s something we’ve noticed in our travel agencies and from the great number of online holiday searches: lots of people want to get away; the interest is there and the economic outlook is positive. But many have yet to take the decision to book”, says René Herzog, CEO of DER Touristik Central Europe.
The results of the survey also showed that home is where the heart is, with many Germans looking to go on holiday in their own country. The classic holiday destinations, Spain, Austria and Italy, remain popular, while interest has somewhat waned in former top destinations such as Greece and Turkey. North African countries (Egypt, Tunisia) are not among the most popular destinations, either.
This year, however, the popular summer destinations are booking up earlier than usual. So if you are thinking of going to Majorca, the Italian Riviera, or the North Sea or Baltic coasts this summer, you should decide fast, as low prices and availability will soon be scarce.
On the other hand, Herzog expects that there will be lots of availability and special offers for holidays in Turkey. “With many Russian tourists staying away, German holidaymakers have a massive range of first-class hotels to choose from. Value for money on the Turkish coasts will be unbeatable in summer 2016.”