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September 6, 2013

REWE Group creates a strategic alliance with Colruyt, Conad and Coop Switzerland


REWE Group, the Cologne-based retail and travel and tourism combine, is hoping to create a new European strategic alliance between four independent companies and is paving the way for a correspondent company with headquarters in Brussels.

This was announced by the company on Friday 6 September 2013 in Cologne. The new alliance is to replace the strategic alliance COOPERNIC which was created by merging Colruyt (Belgium), Conad (Italy), Coop (Switzerland), E.Leclerc (France) and REWE Group. Colruyt, Conad, Coop and REWE Group separated from E. Leclerc because of irreconcilable differences regarding the shape and strategic development of the alliance in the future. The start-up linking these four partners is subject to approval from the respective national antitrust authorities.

All business operations, contracts and rights and obligations deriving from Coopernic will remain unchanged and continue in full swing until 31 December 2013.

The cooperative REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2012, the company generated a total external turnover of around 50 billion euros. REWE Group, founded in 1927, operates 15,500 stores with 327,000 employees in 13 European countries. In 2012, around 226,000 employees generated sales totalling 36 billion euros in about 11,000 stores in Germany.

Our sales lines include supermarkets and consumer stores under the REWE, REWE CENTER, REWE CITY, toom and BILLA brands, the PENNY discounter brand, toom Baumarkt DIY stores and B1 discount DIY stores, and the ProMarkt consumer electronics stores. Under the umbrella of DER Touristik, tourism includes the tour operators ITS, Jahn Reisen and Tjaereborg, as well as Dertour, Meier’s Weltreisen and ADAC Reisen, and the business travel division FCm Travel Solutions with over 2,100 travel agencies (including DER Reisebüro, DERPART), and the hotel chains lti hotels, Club Calimera and PrimaSol Hotels, and the direct tour operator clevertours.com.