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27 January 2020

The REWE Group introduces innovative coating technique


A fructose-based coating can double the shelf life of avocados

Close-up of Avocados

PENNY and REWE are trying out the innovative coating technique to extend the shelf life of selected fruits in up to 860 stores.

From Monday (27/01), customers in about 360 PENNY stores across North Rhine-Westphalia and Rhineland-Palatinate can buy Moroccan-grown avocados that have been covered with a fructose-based protective coating. They will also be on sale in several hundred REWE stores under the “Feine Welt” brand from Wednesday (29/01).

Tests in the warehouse previously showed that it is possible to double the shelf life of avocados – up to eight days with the right conditions. For the REWE Group, the coating is a further step forward in its long-term sustainability strategy to halve the amount of food waste by 2030. The test is running indefinitely.

“We see the coating as an innovative procedure to significantly lengthen the shelf life of selected fruits, such as avocados, limes and other citrus fruits, as well as pome fruits, such as apples and pears. This is beneficial both for us as the retailer and for our customers since fewer avocados are thrown away. We really hope that our customers will choose these products to support us in our fight against food waste,” said Eugenio Guidoccio, Ultra‑Fresh 1 Products Manager at the REWE Group.

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The cooperatively organised REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2018, the company generated a total external turnover of around 61 billion euros. Founded in 1927, the REWE Group has more than 360,000 employees in 22 European countries.

Sales lines include REWE, REWE CENTER, BILLA, MERKUR and ADEG supermarkets and consumer stores, the discounter PENNY, BIPA health and beauty store and the toom Baumarkt DIY stores. There are also convenience stores (REWE To Go) and e-commerce activities (the REWE delivery service, Zooroyal online pet food shop, Weinfreunde wine shop and Kölner Weinkeller wine merchant). Travel and tourism under the umbrella of DER Touristik Group includes the tour operators ITS, Jahn Reisen, Dertour, Meier’s Weltreisen, ADAC Reisen, Kuoni, Helvetic Tours, Apollo and Exim Tours, and more than 2,400 travel agencies (including DER Reisebüro, DERPART and partners), the hotel chains ITI Hotels, Club Calimera, COOEE, PrimaSol and Playitas Resort, and the direct tour operator, clevertours.com.