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23 July 2019

REWE Group expands Fairtrade chocolate range

100 percent Fairtrade cocoa in own-brand REWE and PENNY pastries

REWE und PENNY products with fairtrade caocoa

The REWE Group is expanding its own-brand Fairtrade chocolate range: by the end of 2020, all baked confectionery containing cocoa (organic and conventional) in the 5,500 REWE and PENNY stores will switch over to Fairtrade or the Fairtrade Cocoa Program. Last year, the Group announced that all own-brand chocolate items (blocks of chocolate, chocolate bars, chocolate boxes, Easter and Christmas confectionery) as well as instant cocoa and hazelnut cocoa spreads would gradually transition to Fairtrade or the Fairtrade Cocoa Program.

These objectives are also part of the updated guidelines for cocoa products recently published by the REWE Group. The guidelines set out a binding framework for the REWE Group and its business relations with contractual partners for more sustainable cocoa cultivation. Their aim is to improve social, ecological and economic conditions in the growing countries, and they define specific requirements to this end. Purchasing more sustainable cocoa products with a view to shaping the sustainable development of cocoa cultivation is very important to the REWE Group. The guidelines apply to all own brands at REWE and PENNY in Germany with a substantial cocoa content. Today, 99 percent of the cocoa in all of the REWE Group’s own brands is already certified as sustainable.

As a founding member of the “Forum for Sustainable Cocoa”, the REWE Group has been committed to certified cocoa growing for many years. Since 2014, the REWE Group has been cooperating with the Fairtrade Cocoa Program which provides small farmers with a more stable income as well as additional income for implementing local projects. The REWE Group has been active in fair trade since 1993 and was the first retailer to bring Fairtrade coffee to stores throughout Germany more than 20 years ago. Tea, confectionery and Fairtrade roses followed. Since then, more and more private labels have featured the Fairtrade seal. In 2014, the REWE Group won the Fairtrade Award in the “Retail” category.

Go to the REWE Group Guidelines for Cocoa Products:

The cooperatively organised REWE Group is one of the leading trade and tourism groups both within Germany and in Europe. In 2017, the company generated a total external turnover of approximately 58 billion euros. Founded in 1927, REWE Group operates 15,300 stores with more than 345,000 employees in 21 European countries.

​​​​​​​Sales lines include REWE, REWE CENTER, REWE CITY and BILLA supermarkets and consumer stores, the discounter PENNY and toom DIY stores. There are also convenience stores (REWE To Go) and e-commerce activities (REWE delivery service, ZooRoyal online pet food shop, Weinfreunde wine shop and the Kölner Weinkeller wine merchant). Travel and tourism under the umbrella of DER Touristik includes the tour operators ITS, Jahn Reisen, Dertour, Meiers Weltreisen, ADAC Reisen, Kuoni, Helvetic Tours, Apollo and Exim Tours and more than 2,400 travel agencies (including DER Reisebüro, DERPART and partners), the hotel chains lti hotels, Club Calimera, Cooee, PrimaSol and Playitas Resort and the direct tour operator,