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19 July 2019

DER Touristik Group expands within Romanian market

Exim Holding acquires tour operator and sales activities of Nova Travel, Danubius Travel and Touring Europabus

Logo DER Touristik Group with a City in the background

Cologne/Frankfurt, 19 July 2019. DER Touristik Group, the REWE Group's Travel and Tourism business segment, is expanding in Eastern Europe: its subsidiary Exim Holding AS, based in Prague, is purchasing the tour operator and sales activities of Touring Europabus Romania, Nova Travel and Danubius Travel after the successful assignment to Travel Brands SRL based in Bucharest. The parties have agreed not to disclose the purchase price.

With the proposed acquisition of Travel Brands SRL, Exim Holding is acquiring the largest travel agency chain in Romania with 80 branches, two head office locations and a total of 370 employees. All employees and locations will be retained. Sören Hartmann, CEO of DER Touristik Group: “We will also be keeping on the existing management team. Successful entrepreneur Dragos Anastasiu is handing over to us some excellently managed, well-established businesses.”

Following the proposed acquisition, DER Touristik Group will ramp up its activities in Romania. It is currently possible to book products from its tour operator brands Dertour, ITS, Billa Reisen, Jahn Reisen, Meiers Weltreisen, ADAC Reisen and Travelix in Romania. DER Touristik Group is now also entering the Romanian market with its own travel agency network. As part of a European travel group, Travel Brands will benefit from numerous synergies within the DER Touristik Group.

The acquisition is a further step in the internationalisation of DER Touristik Group. “We can confidently expect significant growth in the Eastern European travel market, especially in Romania,” says Sören Hartmann. “With this acquisition, we are creating the basis for even stronger growth in the Eastern European market – both for tour operators and travel agencies.”

Cologne-based DER Touristik Group is one of the leading travel groups in Europe. It has more than 130 companies under its umbrella and generated total turnover of 6.7 billion euros in 2018. DER Touristik Group is the travel division of the REWE Group. It employs 10,500 people in 15 European countries. Every year, 9.9 million holidaymakers travel with one of its tour operators or specialists, which include brands such as Dertour and ITS in Germany, Kuoni and Helvetic Tours in Switzerland, Exim Tours and Kartago Tours in Eastern Europe, Apollo in Scandinavia and Kuoni in the UK and France. It also has around 2,800 travel agencies – including the German market leader DER Reisebüro – as well as online sales. DER Touristik Group includes five hotel brands, a business travel provider, an airline and destination management companies with 61 offices in 26 holiday destinations. For more information, visit