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The PRO PLANET label characterises private label products of the REWE Group sales lines, which have, besides of high quality standards, considerably positive oecological and social characteristics.

The aim lies in supporting sustainable consumption in the mass market and in offering products with sustainable added value at a good price.

Before a product can be awarded the PRO PLANET label, it needs to pass a fivestage, standardised process. This process has been developed in cooperation with the UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP), the consulting agency for innovations triple innova and the Wuppertal Institute for Climate, Environment and Energy.

To establish an authentic and transparent process, the REWE Group included various stakeholders in the development of PRO PLANET. For the implementation of PRO PLANET projects, the REWE Group collaborates with external product experts, the project partners. An independent expert advisory board accompanies the entire process.

With PRO PLANET, the REWE Group is providing a reliable guideline for consumers, who wish to contribute something positive to the environment and social compatibility through their purchasing.