Consumer Information and Education
About 70 million customers a week walk through the doors of REWE Group stores in Europe. The company makes the most of this high number of customers to promote a more sustainable lifestyle to a wide public. After all, even if the topic of sustainability is now on everyone's lips, knowledge about it is far from wide spread and is not yet rooted amongst the population at large.
Bringing sustainability out of its niche requires responsible and well informed consumers. Only this type of buyer will select more sustainable products and perhaps also look into the value chain of individual products and learn more about the Hot Spots. REWE Group considers children and teenagers to be an important target group.