In all toom Baumarkt DIY stores and PENNY Markt supermarkets, customers can participate in the fundraising campaign when shopping by rounding up the final amount at the checkout to a maximum of ten cents. Therefore, a purchase amount of EUR 12.76 will become EUR 12.80 for example, making a donation amount of four cents.
Every cent donated by customers is used to help carefully selected and independently quality-assured projects in Germany. In the first year of the initiative alone, we collected over a million euros. Four projects have already been funded. Currently, donations are being used in a project for the expansion of the home visit programme for parent education and early childhood support for socially disadvantaged parents (PAT – Parents as Teachers). The objective of PAT – Learning with Parents – is to strengthen the family learning centre to give children a good start in life.
Further information is available at www.deutschland-rundet-auf.de.