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Data Protection Declaration


Privacy Statement

REWE-ZENTRALFINANZ eG, Domstr. 20, 50668 Cologne, Germany (hereinafter referred to as “REWE”) is the operator of the website rewe-group.com. The following privacy statement contains information about the data that is gathered when you visit our website rewe-group.com and the purposes for which the data is used.

We also wish to inform you of your rights in this context. This privacy statement applies exclusively to the website www.rewe-group.com and to any subpages (such as www.rewe-group.com/[xy]) and subdomains (such as [xy].rewe-group.com). When you visit the website www.rewe-group.com you have the option of navigating to other REWE websites, such as www.rewe.dewww.togo.rewe.de, and to additional websites. Websites with addresses that do not begin with www.rewe-group.com are governed by separate privacy statements that can be accessed on those sites.

1) Responsibility for handling your personal data

REWE is responsible for complying with data protection regulations as it gathers and handles data. Our privacy practices are in keeping with legal requirements concerning data protection.

2) What is personal data?

The term “personal data” refers to specific information about the personal or material circumstances of an identified or identifiable natural person. This includes such information as name, address, telephone number and date of birth (if provided). Statistical information that cannot be directly or indirectly linked to you – such as the popularity of specific websites or the number of visitors to a site – is not considered personal data.

3) General information regarding the handling and use of personal data on rewe-group.de

To ensure system security, when you visit our websites our web servers automatically and temporarily store the connection data of the inquiring computer, the websites of our company that you are visiting, the date and duration of the visit, the identification data of the browser and the operating system you are using, as well as the website from which our site is accessed.

This data set consists of:  

  • the page from which the file was requested,
  • the name of the file,
  • the date and time of the request,
  • the volume of data transmitted,
  • access status (file transferred, file not found),
  • a description of the type of web browser used,
  • the IP address of the inquiring computer minus the last three digits.

Since this data is stored in anonymous form, it is not possible to create user profiles linked to specific individuals. After the connection is ended, the data is deleted or anonymized.  

4) Website analysis/Tracking:

Cookies: REWE uses cookies in certain areas of our website, for example to allow us to identify visitors’ preferences and design the site optimally. This allows us to facilitate navigation and make the website as user-friendly as possible. Cookies also help REWE determine which areas of our online services are particularly popular. Cookies are small files that are stored on the hard drive of a visitor’s computer. They enable us to make information available for a specified period of time and to identify the visitor’s computer. We use permanent cookies to improve user experience and website performance. In addition, REWE uses so-called session cookies, which are automatically deleted when you close your browser. You can adjust your browser’s settings so that you are notified when cookies are placed on your computer; this makes their use transparent. Important note: If you choose not to allow the placement of any cookies, you may not be able to use certain functions on our website. On its website, REWE uses the following four types of cookies:

• strictly necessary cookies,
• performance cookies,
• functional/personalizing cookies,
• targeting cookies. 


Strictly necessary cookies: These cookies are necessary for navigating the website and using its functions, for example accessing password-protected areas. Without these cookies, REWE is unable to make available certain services that you have requested. REWE uses these strictly necessary cookies for the definitive identification of registered users, so that they can be recognized while they are on the site and when they make subsequent visits.

Performance cookies: These cookies contain information about how visitors use a website – for example, the pages they access most frequently and whether they are receiving error messages from these websites. Performance cookies do not collect data that would make it possible to identify specific visitors. All of the information gathered by these cookies is anonymous and serves only to improve the website’s functionality and services. REWE uses performance cookies to compile statistics on how our website is used and to assess the effectiveness of our advertising campaigns.

Functional/Personalizing cookies: With these cookies, websites can remember information previously provided by a visitor (e.g. name, language or selected market) so that they can offer optimized features tailored to the specific individual. By storing your current location, for example, a website can provide the latest information about your market. These cookies also make it possible to keep your chosen settings on the website (e.g. font type or size, or other options that can be adjusted by the user). In addition, they allow us to provide services requested by you, such as when you want to watch a video. These cookies do not have the ability to follow your browser’s activities on other websites. They do not record personal information that might be used for advertising purposes, and they cannot determine where you have been on the internet, other than on our website. REWE uses functional/personalizing cookies to recognize you when you return to our website and to personalize content and to save any settings you may have chosen.

Adobe Analytics (Omniture): To structure our website appropriately, we use Adobe Analytics (Omniture) to create user profiles with a user ID. Adobe Analytics (Omniture) uses cookies – text files that are stored on your computer and make it possible to analyze how you use our website. As a rule, the information about your use of the website is transmitted to and stored on an Adobe server in the United States. Because REWE has activated the IP anonymization feature on its website, our server’s settings ensure that your IP address is anonymized prior to geolocalization. The last eight digits of the IP address are replaced by zeroes. Before the information gathered by the cookie is saved, the IP address is replaced by a generic IP address. Adobe uses this information to analyze your use of our website, to compile reports about website activity, and to provide other services relating to website and internet use.

You may withdraw your consent to the creation of a user profile and user ID at any time. There are several ways to do this:

1. One way to refuse to allow Adobe Analytics (Omniture) to conduct a web analysis is to place an opt-out cookie prohibiting Adobe from saving or using your data for purposes of such analysis. Please note that in this case the prohibition will be in effect only as long as the opt-out cookie remains on your browser. If you wish to place an opt-out cookie at this time, please click here.

2. By selecting the appropriate setting on your browser software, you can also prevent the cookies that are used to create a profile from being saved on your computer.

5) Contact form

Please use this form if you would like to contact us. The form must contain the following information:

  • reason for contact,
  • title,
  • surname,
  • email address,
  • message.

You may also include your given name, company, address and telephone number, although this is not obligatory. We will use your personal data to respond to your inquiry and, as appropriate, to send you requested information. The data you enter will be transmitted via a secure https/SSL connection. Your data will be deleted within a period of 90 days after the matter has been resolved, provided that we are not required to keep the information longer for purposes of verification or customer care, or to comply with legal retention periods.

6) Facebook, Twitter, XING, LinkedIn, Google+, YouTube, Instagram

On our website, you will find links to the social networking sites Facebook, Twitter, Xing, LinkedIn, Google+, YouTube and Instagram. The links are marked with the networks’ logos. Clicking on one of these links will take you to REWE’s corporate page on the social networking site, and you will then be connected to the server of that site. This informs the server that you have visited our website. Additional data is also transmitted to the provider of the social media services. It may include, for example,

  • the address of the website containing the activated link,
  • the date and time when the website was accessed and/or the link was activated,
  • information about the browser and operating system used,
  • IP address.

If you were already logged in to the social networking site when the link was activated, the transmitted data may enable the network to identify your user name and perhaps even your real name, and to connect that information to your personal account on the social networking site. To prevent your information from being linked to your personal user account, you should log out of your account before activating the link.

The servers of the social networking sites are located in the United States and other countries outside of the European Union. Accordingly, the data may be handled by providers of social media services in countries outside the EU. Please remember that the data protection laws governing companies in these countries generally provide less protection for personal data than do the laws in force in the European Union’s member states.

Note also that REWE has no influence over the scope, type, or aim of the data processing conducted by providers of social media services. More detailed information about the use of your data by the social media service providers that are linked to on our website can be found in the privacy policy of each respective provider.

7) Use of service providers/Processing of data in countries outside of the European Economic Area

REWE uses service providers to perform services and to process your data (for example, hosting your data in a secure computer center, delivering requested goods, sending letters or emails, and maintaining and analyzing databases, so-called contract data processing). These service providers process the data only as instructed by REWE, and they are obliged to adhere to the applicable data protection regulations. All contract data processors are carefully selected and gain access to your data only to the extent and for the period of time required to perform the relevant services, and/or only to the extent that you have consented to the processing and use of your data.

The servers of some service providers used by REWE are located in the United States and other countries outside of the European Union. The data protection laws governing companies in these countries generally provide less protection for personal data than do the laws in force in the European Union’s member states. If your data is handled in a country in which data is not afforded the same level of protection as in the European Union, REWE makes contractual arrangements or uses other approved instruments to ensure that your personal data is appropriately protected.

8) Data security

REWE puts in place technological and organizational security measures to protect your data as fully as possible against unauthorized access. To prevent third parties from misusing your data, the information you provide is transmitted in encrypted form using the Secure Sockets Layer (SSL) protocol. This can be recognized by the closed lock icon on your status bar and the address displayed, which begins with “https.”

9) Requesting information; correcting and deleting data

Upon request, REWE will provide information about your personal data stored by REWE and about how such data is being used. If the data is inaccurate, REWE will correct it. You may write to REWE at the address listed under No. 10 or contact us by other means. You have the right to have the personal information stored by REWE blocked and deleted. If deletion is prohibited by statute or contract, or under tax or commercial law, or if there are other reasons under existing law that require retention of the data, your data may be blocked but not deleted.

10) Questions about data protection

If you have questions regarding data protection at rewe-group.com, please contact:

REWE-ZENTRALFINANZ eG
Data protection officer
Domstr. 20
50668 Cologne

Email: Datenschutz@rewe-group.com

Tel. +49 (0) 221-149-0