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REWE Group's Sponsoring Acitivies

REWE Group and its sales lines participate in about 80 sponsoring activities, both nationally and internationally. The focus is on sports in combination with healthy nutrition.


is team spirit, fast pace, emotion and joie de vivre. Aspects which football shares with retail trade. REWE Group is the primary partner as well as jersey partner for the 1st FC Cologne, REWE Dortmund the sponsor for Borussia Dortmund and REWE Region Mitte for Eintracht Frankfurt, REWE Region Südwest for SV Sandhausen, REWE Region Nord for Hamburger SV. In Austria, REWE Intentional AG sponsors the football club Austria Vienna.

Basketball, Handball, Marathon And the REWE Group sales line REWE is active in other sports as well: the Brose Baskets in Bamberg are among its partners, just like the team handball club Rhine-Neckar Lions. During the RheinEnergieMarathon Köln runners are welcome to the foods along the course and in the REWE catering village to restore their strength, a service which has been provided for many years. School Sports An official sponsor of the association “Klasse in Sport — Initiative für den täglichen Schulsport e.V.”, the company’s commitment begins with children. The goal of the association is to improve privately initiated school sports services in both quantitative and qualitative terms. Elementary school students are encouraged to get more exercise, and support is given to children who are struggling with excess weight.


REWE has been the official nutrition partner for the German Football Association (DFB) since 2009. DFB National player Thomas Müller has been endorsing the REWE sales line since 2010.